Edge Method course

Module 5: Going Live

Every lesson of Module 5 (how to launch the catalogue + duplicated ad set campaigns) read from the recordings: each step with the exact settings on screen, the rules and numbers, and the gotchas. Plus the launch checklist and testing protocol PDFs, and the October 2026 feasibility check on doing it via the Marketing API.

10 of 10 lessons read2:01:22 of video

Catalogue method: October 2026 feasibility and API check

Is the catalogue method still viable in October 2026, can we set campaigns up like this, and can it all be done through the Marketing API: what the Meta developer docs say, field by field.

5.1. Million Dollar Ad Structure

20:17, 9 steps, 11 rules

This lesson introduces the foundational testing framework and ad structures used by top affiliates. It explains how to manage ad variance by analyzing data averages and testing variables systematically. The coach reveals the 'Catalog Method' to drastically reduce ad rejections and the 'Duped Ad Sets' campaign structure for scaling. Finally, it provides strict naming conventions and a hierarchy for testing creatives, ad accounts, and offers.

Campaign structureThe recommended campaign structure is the 'Duped Ad Sets Campaign' using ABO. It uses a 1-X-1 structure (1 campaign, X ad sets, 1 ad per ad set) where every ad set contains the exact same ad. The suggested setup is 1-25-1 (25 ad sets) with a minimum budget of $1 per ad set, totaling $25 per campaign per ad. If budget allows, this can be scaled to 1-50-1 ($50 per campaign). The maximum limit is 250 ad sets per campaign. Because only one ad is tested per campaign, all data analysis and decisions (CPC, CPA, cost per checkout) are made at the campaign level rather than the ad set level.

Catalogue methodThe 'Secret Catalog Method' is used to prevent Facebook from rejecting over 90% of ads, allowing for highly aggressive copy and visuals (within legal limits). It works by showing Facebook a 'white hat' or clean image that has nothing to do with the offer, which bypasses the review filters. While it prevents rejections, it can result in a 5-10% loss of traffic because Facebook may occasionally spend budget on the clean image instead of the actual ad creative. Despite this, it is highly recommended because the aggressive marketing it enables converts much higher than the traffic lost.

5.2. Million Dollar Testing Protocol

18:27, 8 steps, 10 rules

This lesson introduces the Million Dollar Testing Protocol, a strict three-stage framework for evaluating Facebook ad performance. It teaches how to use specific spend thresholds ($15-$20, $50, and $170) as decision gates to either kill or scale campaigns. The coach explains which metrics to track at each stage, including Cost Per Click (CPC), Cost Per Engagement (CPE), and Cost Per Acquisition (CPA). Finally, it clarifies exactly where to find this data, using Facebook Ads Manager for CPC and ClickMagick for engagements and sales.

Campaign structureAll spend and decisions are monitored at the campaign level across multiple duplicate ads (e.g., 25 or 50 duplicates of the same ad within the campaign). Recommended daily ad spend is $20-$50/day per ad test. Test 3 ads at a time (launch 3 new creatives per test batch).

5.3. Getting Your Links Ready for Launch

3:56, 12 steps, 1 rules

This lesson serves as a brief recap on preparing tracking links before launching Facebook campaigns. The coach emphasizes the importance of organizing domains, ClickMagick redirect links, and White Rabbit URLs in a single text document. Students are reminded to revisit Module 4, specifically steps 5 and 7, to generate the final links needed for their ads.

5.4. Creating Meta Catalog Ads

13:23, 15 steps, 10 rules

This lesson teaches how to create a Meta catalog ad to bypass ad rejections and hide creatives from competitors. It covers navigating to Commerce Manager, setting up a digital product catalog, and connecting a pixel. The core strategy involves manually adding a product with a bland decoy image uploaded first, followed by the actual video ad, and duplicating the item to meet the minimum product requirement.

Catalogue methodProduct type is set to 'Digital products or content' -> 'Streaming media'. Data is connected to the pixel. Products are added via 'Manually add your products'. In the product table, a 500x500 bland decoy image (e.g., a white dog) is uploaded first to 'Images and videos', followed by the actual video ad (which must be compressed under 100 MB). 'Title' is set to the exact Facebook page name. 'Description' is set to a bland, positive phrase (e.g., 'Beautiful dog'). 'Website link' is set to a white hat URL (e.g., http://google.com). The product row is duplicated 4 times to create exactly 5 identical items, which is the minimum required to run catalog ads.

5.5. Launching Catalogue Ads Step-by-Step

29:51, 18 steps, 9 rules

This lesson provides a comprehensive, step-by-step walkthrough of launching a Meta Sales campaign using the 1-25-1 structure with Advantage+ catalog ads. It covers configuring campaign, ad set, and ad level settings, including calculating ad set minimum budgets, applying Notion-based audience targeting, and setting up destination overrides. Finally, it explains how to duplicate ad sets to reach the target campaign budget and how to duplicate the entire campaign to test new ads with new catalogs.

Campaign structureObjective: Sales. Catalog usage: Advantage+ catalog ads enabled at the campaign level. Ad sets per campaign: 25 (if minimum budget is $1). Budget per ad set: Minimum allowed by account (e.g., $1). Duplication: Create 1 ad set, duplicate it 24 times to get 25 total. Scaling/New Ads: Duplicate the entire campaign, change the catalog and tracking link, delete drafted ad sets, and duplicate the new ad set 24 times.

Catalogue methodBuilt in Commerce Manager by creating a new catalog for each specific ad (e.g., Professional services). Items are added manually: first upload a random white-hat image, then upload the real video ad. Settings: In Ads Manager, select 'From catalog', edit 'Dynamic media' to check 'Optimized media selection' and 'Prioritize video' to ensure spend goes to the video. Destination override: Must check 'Override catalog website deep links' and paste the real ClickMagick tracking link so traffic doesn't go to the dummy catalog link.

5.6. Setting Up Custom Columns

6:25, 13 steps, 5 rules

This lesson teaches how to configure custom columns in Meta Ads Manager to track campaign performance effectively. It walks through deleting default metrics and adding specific ones like Delivery, Amount Spent, CPC, Checkouts, and Purchases in funnel order. Finally, it demonstrates how to save these columns as a preset for quick access when applying the million dollar testing protocol.

Campaign structureLaunch 3 ads, each with 1 different campaign. Each campaign has 25 ad sets. Each campaign has its own link and its own catalog. Decisions are made at the campaign level.

Catalogue methodEach campaign has its own catalog. Different ad in each catalog.

5.7. Campaign Launch Checklist

4:55, 7 steps, 10 rules

This lesson provides a comprehensive checklist for launching Meta ads using the catalog and duplicated ad sets strategy. It reviews account setup, campaign creation, budget structure, and ad set configuration. It also covers ad-level setup, dynamic media settings, and the process for duplicating campaigns for each new ad test to ensure all technical details are correct and prevent wasted ad spend.

Campaign structureThe objective is Sales. The structure uses ABO (Ad Set Budget Optimization) ensuring the campaign budget is NOT shared. The total campaign budget target is $25/day. The budget per ad set is the minimum allowed (e.g., if $1 minimum, use 25 ad sets; if $5 minimum, use 5 ad sets). Each campaign contains exactly 1 ad. For every new ad tested, duplicate the campaign so each has 1 Catalog, 1 Ad, and 1 Tracking Link.

Catalogue methodAdvantage+ Catalog Ads must be toggled ON. The catalog name must exactly match the ad name. Destination is set to Manual with 'Override catalog deep links' toggled ON, and the real landing page link must be pasted again after the override. Format must be Single Image or Video (NOT carousel). Under Dynamic Media, enable 'Optimize media selection' and 'Prioritize video'. Each new catalog is created in Commerce Manager and contains exactly 1 whitehat image and 1 real video.

5.8. Troubleshooting Catalog Video Bugs

5:38, 48 steps, 6 rules

This lesson teaches how to troubleshoot and fix a common bug in Meta Commerce Manager where videos disappear from catalog products. It demonstrates how to manually check each product within a catalog to ensure the video asset is present alongside the image. If the video is missing, the instructor shows how to re-upload it to prevent ad spend from being wasted on static images. Finally, it emphasizes the importance of daily checks and refreshing the page after creation to verify the video remains attached.

Campaign structureAt the ad level, you must select Advantage+ catalog campaigns. The catalog is attached at the campaign level.

Catalogue methodCatalogs are managed in Commerce Manager > Catalog > Products. Each catalog should have 5 products. Each product must have both an image and a video under the 'Media' tab ('Images and videos'). If the video is missing, click 'Edit item', go to 'Images and videos', and re-upload a video under 100 MB. Always refresh the page after uploading to ensure the video doesn't disappear due to a bug.

5.9. Workaround for New Catalog Ads UI

11:10, 18 steps, 7 rules

This lesson provides a workaround for a specific Meta Ads UI update where advertisers are forced to use the carousel format and cannot select single image or video for catalog ads. It teaches how to bypass this limitation by turning off Advantage+ catalog ads at the campaign level and re-enabling it at the ad level. The coach walks through the exact campaign, ad set, and ad level configurations required to maintain the standard catalog ad strategy in this new interface.

Campaign structureBudget is set at the ad set level to $1.00 daily. Advantage+ campaign budget is turned off. Campaigns are scheduled to launch the next day at midnight.

Catalogue methodStandard setup uses Advantage+ catalog ads ON at the campaign level, with Media setup 'From catalog', Dynamic media enabled, Prioritize video checked, Optimized media selection checked, and Override catalog website deep links checked. For the new UI workaround, Advantage+ catalog ads is turned OFF at the campaign level. At the ad level, Media setup is set to 'Advantage+ catalog ads', Format is 'Single image or video', Override catalog website deep links is checked, Dynamic media is Enabled, and Format display options is set to 'Not showing additional formats'.

5.10. Dealing with Ad Rejections

7:20, 4 steps, 6 rules

This lesson explains how to handle ad rejections when using the 1-25-1 catalog method. It covers three main scenarios: full campaign rejection, partial rejection, and secondary rejection. It also introduces an experimental audio cloaking tool for severe rejection rates and advises launching proven winners in new ad accounts for redundancy and scaling.

Campaign structureInitial structure is 1 campaign, 25 ad sets, 1 ad per ad set (1-25-1) with a minimum budget of $1 per ad set. If a full rejection occurs, test with 1 campaign, 1 ad set, 1 ad. If approved, duplicate the ad set 24 times. Scale winning ads (profitable, 2+ sales) horizontally by launching them in new ad accounts.

Catalogue methodThe catalog contains a white hat image and the actual video. If a campaign is fully rejected, create a new catalog from scratch using a different white hat image but the same video to troubleshoot if the original image or catalog caused the rejection.

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