14 May 2026

[00:00] [SCREEN 00:00] Black screen with text: "Nobody has shared their screen or turned on their camera yet" and a crossed-out camera icon.
[00:02] [SCREEN 00:02] Loading screen with three dots.
[00:03] [SCREEN 00:03] Video feed of Antonio starts. He is wearing a brown jacket over a green shirt, sitting in front of a wall with a large orange circle design and the word "FORNERIA" visible. The label on his video tile says "Antonio".
[00:13] Antonio: Can you hear me? Can you hear me?
[00:21] Antonio: Hey legends. How you guys doing? So welcome to another super affiliate edge class. I'm super excited to be with you guys. As you can see, I'm not at home. I'm traveling. But still, I couldn't lose the amazing opportunity to be with you guys, sharing how you guys can make more money with this opportunity.
[00:37] Antonio: Chris unfortunately is not going to be with us this week. He's just not available, okay? But no problem, no worries. I'm here for you guys. So first things first, as usual, let me know if you guys can hear me well. Can you guys hear me well? Please let me know. Let me know, let me know. Yes, yes. Thank you, Chloe. Thank you, Jeff. Thank you, Robert. Hell yeah, hell yeah. Appreciate you guys. Good to see you. Good to see you. You guys are freaking amazing.
[01:00] Antonio: Now, one thing that's going to happen as well, guys, as usual, a couple announcements. As usual, very important announcements. The first one, the tricks sometimes can change. This is not a problem. I know it can feel like lack of congruency, but we're always testing more VSLs on our end and we're all testing new tricks as well. So the ginger trick, the oat trick, etc., etc.
[01:23] Antonio: Alright, if you have a winning ad, you do not need to change the mechanism of that winning ad. Very important. So if you already have an ad that's getting engagements at least, and ideally already getting sales, you don't need to change the mechanism of that winning ad because it doesn't make much of a difference. We've tested multiple times with millions of dollars in ad spend, it doesn't make much of a difference, okay?
[01:43] Antonio: However, obviously, if you're going to produce new ads, then sure, just match the mechanism that is in the new VSL running, okay? So we're always changing the tricks and trying better tricks, obviously, better VSLs, better leads of the VSL, so better start of the VSLs. We have tested this, guys, over and over and over again, and honestly it doesn't make much of a difference, literally.
[02:06] Antonio: If you talk about the ginger trick and then people look at the VSL and it's like the oat trick, they're like, oh, it must be a similar trick. And they don't even pay attention. I'm not even kidding. So, so yeah, obviously keep looking at the metrics, but we've tested this multiple times, it will not make a difference, okay?
[02:21] Antonio: It's not a house, by the way, Michael. I'm not in a house. Oh, Natalia is saying, "Boa noite, I've had my first three sales." Congrats, guys. For those of you who are already there, because remember, second announcement, people come in at different paces, completely normal. But for you guys who already have access to it, because I've already started and I'm doing frequently, the Loom reviews.
[02:43] Antonio: So pay close attention to the instructions in the course system, in the course platform, so you understand the instructions and you can start submitting Loom reviews. I love doing those. It has been helping quite a few people already. The people who obviously already have access. So if you already have access, just check it out. If you don't, no problem. In a couple weeks or eventually you're going to have access when it's time, when it's due, okay? Very important. First we teach all the fundamentals and then we start doing the more advanced stuff.
[03:10] Antonio: And now Chloe is already freaking out. "You changed the mechanisms?" Chloe, we're always changing. So once again, I'm going to repeat. If ever we change a lead mechanism on a VSL, you don't need to completely change your ads, right? You don't need to. For the new ads, you can always try to match to the current mechanism, it doesn't hurt, right? But if it used to be, for example, ginger trick and now it's oat trick, just giving you guys an example, by the way, it's not going to make a difference, okay?
[03:37] Antonio: So that's important. So yeah, that's very important. So we're always updating that, but it doesn't change anything. It literally doesn't change anything. You can keep, you could even keep doing the same mechanism that you were doing before. Not even kidding. Because people honestly don't pay attention. So the most important thing is finding the winning script and finding the winning hook.
[03:56] Antonio: By the way, give me two seconds because I'm already, just talking to you guys, gets already warm automatically. I love it. I love it. I get excited. I get too excited.
[04:06] Antonio: Now, these are the first two announcements. Now, third announcement. Very important. Now, the third announcement is very important. And Deborah, I know, I was giving an example in general, okay? In general. So please don't change anything that you guys are doing if that didn't happen with the VSL that you guys are running, okay? But it's just for you, if you were to freak out, well, you shouldn't, because it honestly doesn't change anything, okay?
[04:30] Antonio: Now, third announcement. Very important. I already did it last time, but just to make sure, guys, because I bet there are still people making that mistake. At the ad set level, when you're selecting the genders, the ages, and all the fun stuff to match with the offer, right? Then in that case, Facebook always tries to use it as a suggestion.
[04:51] Antonio: So for example, let's say you're running an offer that is for women over 40 or over 45. You put women there, Facebook is going to have a little box automatically checked saying "use as a suggestion". You need to check that box off. That box off. It cannot be checked on. Because if it is, Facebook is going to try to serve your ads, make you spend on demographics that are not the ideal demographics that we put in the offers.
[05:15] Antonio: Okay? So for example, you'd be running women 45 plus, but if you have that box on, just using that targeting as a suggestion, Facebook can still spend your money on men 20 years old, literally. So that's why I never, never, never, never leave that box checked on.
[05:33] Antonio: And fourth and last announcement, and then obviously you guys can already start asking your guys questions. But that's very important. Last announcement: clarity. Clarity. So based on my Loom reviews, I still see that most of you lack clarity. There is a time, guys, obviously, it's very important to test new hooks, very important to test new scripts. That's exactly how we teach as the first stage.
[05:56] Antonio: Typically the second stage, so what happens after you already tested scripts, you're already testing hooks, right? Then it's about building upon the data that you have, right? So most importantly, people are still just checking the Facebook Ads Manager. Obviously, it's important, but the source of truth for CPMs, CTRs, cost per click, which is the most important one because it's part of the million dollar testing protocol. So cost per click as a priority, you see it on Facebook. Cost and cost per click, mainly, it's on Facebook.
[06:25] Antonio: Engagements, campaign by campaign, the most accurate place typically is going to be ClickMagick. Okay? That's going to be the most accurate place to check engagements. So for example, if in your Facebook campaign you're seeing 200 bucks spend, just giving you an example, 200 spend, you see one engagement in Facebook, so you see one checkout. But on ClickMagick you see two, the cost per engagement for that campaign is 100 bucks. Okay? Not 200, because you actually got two. So I trust ClickMagick more for engagements than Facebook. Just to be very clear. So I still see people making decisions based on that.
[07:01] Antonio: Second thing that can happen, over-firing purchases, right? So the source of truth for purchases is Digistore and commissions. Because that's the truth. These are the guys who are paying you, right? So if it shows up on Facebook or ClickMagick but it doesn't show up at Digistore, it's not true.
[07:18] Antonio: However, sometimes what can happen is that engagements just do not track properly, but purchases do. So sometimes, this is very rare guys, it's going to happen especially when you find winners, okay? But when you find winners, it's going to happen that maybe you have like two engagements but like three purchases. Obviously makes no sense, because you couldn't have just two checkouts and three people buying. You need at least three people going to the checkout, right?
[07:41] Antonio: However, where I would check day by day if that's accurate is if it's in Digistore. If the purchase is in Digistore, right? So for example, let's say Facebook fired two purchases today. If I see these two purchases on Digistore, I know that's true, right? I know that's true. And I know that I have at least the same amount of engagements compared to the number of purchases, at least. Okay?
[08:03] Antonio: So that's very important. That's clarity. You're never going to have 100% accurate metrics, but for cost and CPC, Facebook is the source of truth. Am I freezing? Hopefully not. For cost and CPC, Facebook is the source of truth. Did I freeze? No. Uh, shut off video. No, it's all good. Can you guys still hear me? I think I just lagged for like literally five seconds, no? Right? Let me know in the chat.
[08:33] Antonio: All good. Exactly. All good. Okay. Sometimes I'm going to lag a bit. It's all good. We just keep going. Because I, you guys prefer talking to me than, than anything else. So, okay, no problem.
[08:44] Antonio: So clarity. Check cost and CPC on Facebook. Check engagements on ClickMagick. And then you compare costs on Facebook and engagements on ClickMagick to have the cost per engagement per campaign. Per campaign.
[08:58] Antonio: And then obviously, if in your campaign you're testing a script and a hook, it's important so you try to understand the patterns. What's the hook that's typically bringing me the best cost per engagement, the best CPA, and the best ROI? What's the script that's typically bringing me the best cost per engagement, and the best CPA, and the best ROI? And so on and so forth. Okay? Very important.
[09:20] Antonio: And obviously, always correlating the purchases you see on Facebook with the purchases on Digistore, because on Digistore is the source of truth. So if for some reason four purchases fire on Facebook and two fire on Digistore, you're going to have to assume which purchases came from where. But if the other way happens, for example, two purchases fire on Facebook and two purchases fire on Digistore, perfect. You can trust the data. You know what I mean?
[09:41] Antonio: So the most inaccurate data point typically is going to be engagements. For a very simple reason, because, and you don't need to know all that by the way, but I like giving advanced information so you guys can understand more. But it's because, okay, clicks come directly from Facebook, so it's very easy for Facebook to track. Engagements, however, even though you're trying to have more accurate data via ClickMagick, this is just a page view. This is just somebody who hopped on a checkout, literally. So there's no real interaction with the page. So it's a little bit harder to track that technologically speaking, right?
[10:15] Antonio: However, a purchase, when the purchase happens, this comes straight from the Digistore server to the Facebook server. That's why purchases are typically super accurate, clicks are 100% accurate, and engagements are typically really inaccurate, literally. Uh, but you still, you're still able with incomplete data to make complete decisions, right? And to follow the million dollar testing protocol and start developing an intuition that allows you to make better decisions. Okay? Very important.
[10:44] Antonio: So that's one thing. Now, based on this clarity, very quickly, after let's say three or four scripts tested, two or three hooks, right? Uh, you need to start finding patterns. You need to start finding clarity on your best hooks, on your best scripts. Right? So for example, I mean, I've been doing Loom reviews and I've seen some people, they already have some ads with engagements, they already have some ads sometimes even with sales, but they keep just testing completely new scripts or just testing completely new ads without using the data they have.
[11:14] Antonio: This is not good. Like eventually what I do is like, okay, I've tested five ads, I'm giving you an example. I've tested, let's say, six ads, right? With combinations of scripts and hooks. I have one hook that seems to be doing a little bit better. But I have one script that's really profitable. Like it's really profitable, it seems to be very consistent in two different campaigns. So I always want to see that ideally in at least two campaigns, so it shows me it just wasn't a lucky campaign. Ideally. It's not mandatory, but ideally. Right?
[11:41] Antonio: But I'm trying to find patterns. So okay, I have more confidence that my script is going to work, and I have less confidence that that specific hook is working. So what am I going to do for the new variations I want to test? I'm going to grab the winning script that I have a lot of confidence on based on the metrics, and I'm going to test new hooks. That's the first thing I can do.
[11:59] Antonio: The second thing I can do is during good periods of time, so periods of days, for example, I've seen and I told you guys, on average, it doesn't mean that for every account it's going to be like this, but on average, Friday to Sunday are really good days to test a little bit more, right? And to spend a little bit more, because they're just better days overall. On average. Doesn't mean it's going to be like this forever, literally, it can change within a few weeks, but on average it has been the case.
[12:24] Antonio: So that's why for most people I recommend, if you have to pick days to test more, spend a little bit more money to get more data a little bit faster, right? Do it from Friday to Sunday. Because you're going to get the two best days, which are typically Saturday and Sunday. Okay? Very easily. And sometimes you can have spend issues on the first day, on the first 24 hours it's not fully optimized. So typically I launch on Friday, so I really spend Saturday and Sunday. So that's a good strategy.
[12:48] Antonio: And then what do I test there? The second thing I could do in this example, so instead of just testing new hooks with that winning script, I could also use that opportunity to test new ad accounts, right? And I've been telling people because with different time zones, it's just a little bit harder sometimes to optimize because the patterns of spend are different, right? Because the account is going to have a daily budget, so it's going to try to spend within that 24-hour time zone. So for some people it's simpler and it ends up outperforming a bit.
[13:16] Antonio: For the new accounts you test, doesn't need to be the case for your current ad account, but for the new accounts you test, I recommend prioritizing creating German time zone ad accounts. Because you're running in Germany, right? Obviously this is the case right now because we just have Germany, but we're always testing new countries as well. If we find a country that at least is as good as Germany, we're going to do that too. Right?
[13:35] Antonio: But since you guys are still mainly running in Germany, then for the two or three new ad accounts that you're going to test with that winning script, because that's the script that you have data on in this example. Obviously, if it's a different script with a different hook, that's going to be your example, right? But I'm just giving you an example so you guys understand. The data that I have the most confidence on, I'm going to use Friday to Sunday to test two to three new ad accounts with the German time zone.
[13:58] Antonio: And then anytime you guys use, you guys test two to three new ad accounts, not anytime, but most times, you're going to find a better ad account. Literally. Within those three to four days timeframe, you're going to find a better ad account than your original one, which is normal. This is very, very, very advanced, because most people don't even think about testing ad accounts. It's not against any rule, literally. And I've seen after millions of dollars of ad spend that new ad accounts have different performance. Literally. Okay?
[14:27] Antonio: So that's very important. So whenever you have a script that's very promising, ideally with sales obviously, right? Or at least with your absolute best cost per engagement, I always like taking a weekend to test two to three new ad accounts with the German time zone, which I think is really, really nice.
[14:42] Antonio: Uh, Cheryl is asking, "How many ad accounts should we create per week?" There's not a set amount. I just say like once I like doing this. Once after I have at least one winner or a really promising ad, I like testing like two or three ad accounts with that ad, just to see if I can find a better one. And then stage three, once I find a good, a better ad account, is just testing a little bit more in that ad account. And then really checking if it's really going to be better or if it was really lucky just for that campaign. Right?
[15:09] Antonio: But the whole goal, and why am I saying all this, because this is not a one-size-fits-all strategy, right? It's not like everybody should be doing exactly the same thing at exactly the same time. It's never like this. But it's for you to always be, it's literally a three-step process in a way. Find patterns in your data with the variables that you're the most confident on. First step.
[15:30] Antonio: So after you've tested at least like three or four scripts and hooks, typically you're going to have at least one or two that are much more promising than the other ones. So you, that's step one. So identify the one variable or two variables that you already have clarity on. So for example, script two is my winner. That's an example, right?
[15:48] Antonio: Stage two, using that variable, you're going to use that variable to test the other variables. That's the principle of an A/B test. So you know script two is the winner. Cool. So now I'm going to test new hooks with that script. I'm going to test new ad accounts with that script. Maybe I'm going to try to make it just better, just better visuals with that script. Different avatar with that script. Etc., etc.
[16:09] Antonio: So for the next one or two creative batches that I test, so for the next like four or five ads, I'm just going to build upon that. I'm going to build upon a solid foundation. Right?
[16:19] Antonio: Cool. And then stage three, you keep testing new scripts and new hooks, but always deciding what's the next variable that I really need clarity on. So you're never going to stop testing scripts, you're never going to stop testing hooks. But it's a back and forth between, I got clarity on different variables, I'm going to test new variables on my winning variables, using my winning variables. So once again, if I have a winning hook, I'm going to test new scripts. If I have a winning script, I'm going to test new hooks, new ad accounts, etc., etc.
[16:44] Antonio: And then rinse and repeat. And then you keep testing new stuff, right? And then with the new stuff, after you have more clarity, you keep using the winning variables to test new variables. It's evergreen. It's an evergreen process. And I still feel like most people don't do that.
[16:58] Antonio: So anyways, these are like the overall training topics and announcements. Now let's try going over your guys' questions, okay? So let's go over your guys' questions. Let me try to get it since the beginning.
[17:12] Antonio: [Drinks water]
[17:18] Antonio: We're trying to upload new ads at least every week, okay guys? So it's always in the same folders. It's going to be in the same folders where we already showed you. Okay? So if we have new winning ones, we're going to put them in there. Okay?
[17:31] Antonio: "Can you give us the prompt?" I mean, Chris already has a whole training on how to create the winning ads that we create. So I would refer you, Anna, to the training. Um, because I think it's honestly very complete. I've watched it, very similar to what I do as well. So for now, I think it's just good for you guys to just go back to the training if you haven't, if you haven't watched that. But if you have, you can always rewatch it as well. Okay? For the prompt and how to create the clips and the ads.
[17:58] Antonio: But the main thing is honestly it's going to be a test process as well until you can make it very realistic. I'm going to give you one advice, Anna, come on. I'm going to give you one advice, just to not tell you to just go back to the training, which sometimes is the best answer by the way, but I'm going to give you a concrete advice.
[18:13] Antonio: What I like doing is using another AI to create a very realistic prompt. So give the goals that you have to an AI. So for example, go to ChatGPT and tell ChatGPT, "Hey, I need to make a very realistic prompt for, pick the tool that you choose, let's say you're using V03 for the clip. So you're going to tell ChatGPT or Claude, I really prefer Claude to be honest, in general, for chat-based prompting, let's say. So, "Hey Claude, I need to create a prompt to use for, let's say, V03 or Sora or whatever tool you're using, and I need my video to be hyper-realistic. So pay attention to everything I need to have to be hyper-realistic for that tool. And this is the scene that I want." And then describe the scene in as many details as you want.
[18:56] Antonio: So Claude is going to give you a prompt, and then you can just copy and paste that prompt into the tool that you're using. And typically when you use an AI to better use another AI, it becomes even better, because you're making robots communicate. So it's even better. Um, okay, that's, that's potentially an interesting question from Natalia.
[19:16] Antonio: "Virtually before I got your review, I had that one ad with engagement, didn't make a sale. Then I got two sales, one from each variant. Because I tested, I think it's evolution scaling, right? And now I test two different hooks on each variant. Any other suggestions for the weekend?"
[19:31] Antonio: I kind of already said it, Natalia, but I think a good suggestion for the weekend is picking your absolute best ad right now, since you're getting so much steam and you're getting many sales right now, congratulations. Pick your absolute best one, or if you have two profitable ones, pick your two top ones, and test two to three ad accounts for the weekend. Because this is going to give you more data. Okay? This is going to give you more data. Maybe you're going to find a better ad account, right? And then you can start testing stuff on that ad account as well. So you start expanding, which is really cool.
[19:57] Antonio: Uh, you're already testing hooks. Uh, you have one specific script. Eventually, after you found a better ad account, maybe you find a winning hook as well, a better hook than the other ones, because you already have a winner apparently, or at least two. Uh, then go back to testing scripts with the winning ad account, with the winning hook. Because you're always leveraging the winning variables that you already have. That's the whole idea of being a good media buyer, I swear. It's, it's, it's simple, hard to execute obviously, but simple to understand. Right? So I think that's going to be a great plan for Natalia, but congrats. Shout out Natalia, she's already absolutely crushing it.
[20:36] Antonio: Um, cool. Now, okay, why I was talking about that. Okay, Jack. "How to find out which creative made a sale if in CM it's showing organic?" I mean, obviously if it's showing organic, it's not tracking by definition, Jack. But you can assume. For example, I'm going to give you an example of how you can start developing that intuition.
[20:55] Antonio: Let's say it fired a sale on Digistore, right? But it didn't fire on ClickMagick. ClickMagick said it was organic, right? Sometimes, as we already talked about many times, tracking is never going to be 100%. Check the checkouts that you get. So maybe ClickMagick fired checkouts, meaning engagements, same thing, okay? But maybe you have checkouts, maybe you have two campaigns with checkouts, right? So you know it could only have come from one of these two campaigns. Or even better, obviously if you just got one checkout on that day, you know it came from that one.
[21:24] Antonio: And then eventually, the more data you have, eventually you're going to see, wow, this campaign has a 50 bucks per checkout and it got four checkouts, so probably the sales are coming from that campaign, and not the random campaign that got a checkout one day. Probably. It's not 100% accurate data, it's normal, but probably. So you start making really good decisions with incomplete data. It's not going to be 100%, you're never going to feel 100% secure, but guess what, it's the same thing in business. It's really, in a way it's a business class as well, you know what I mean? So I think that's pretty cool. Uh, when you start doing the parallel with business.
[21:59] Antonio: "Video editor makes mistakes, I notice the numbers are wrong, insert a few words that don't belong." I'm going to give you guys a tip that we already covered last week. Uh, also generate subtitles in English in the beginning, in the first iteration of your video, so you can match the visuals to your script. And then obviously at the end of it, just remove the English subtitles and put the German ones. So this is going to help already with just seeing if there are words that you need to change and scripts to match, sorry, and visuals to match the script. This trick already helps quite a lot.
[22:41] Antonio: Having said that, because it's in German, it's never going to be 100%. So obviously try to be a perfectionist, try to go back and forth with the script, with the visuals to match the script, do like two or three review reviews, but it's not going to be 100%. And that's, that's where it comes like you can't be a perfectionist because it's really not going to be 100% using AI for all that. So just don't make a big mistake, you know what I mean? And then some words in German by the way are relatively similar to some words in English, funny enough. So sometimes if you get something completely wrong, you can still pick it up. But use that trick with the subtitles in English and it's already going to be super helpful. Okay? So I think that's going to be cool.
[23:24] Antonio: "So should we start 12:00 AM German time zone and end midnight?" Either way, I always recommend to launch for the midnight of your account time zone. Obviously if you're creating new ad accounts in the German time zone, it's still going to be for midnight. And you're not ending based on the timeframe. You're ending tests based on the million dollar testing protocol and eventually based on the data intuition that you're getting from your campaigns, especially because tracking is not 100%. Okay? So yeah, I'm always launching to midnight because this just helps the ad account spend quite evenly. Sometimes it's not even, but it just lets Facebook spend when it thinks it's going to get better results for you. Okay? And obviously with the German time zone, also launch it for midnight. Very important.
[24:13] Antonio: Okay, cool. I'm trying to answer all of you guys, I swear.
[24:21] Antonio: "I'm a little confused on where Facebook can check on suggested audience. Isn't that where we're supposed to put the metrics of the offer?" Okay, that's a confusing question, Chloe. I just mentioned that when you're selecting the demographics, so genders, women or men, ages, locations. When you do this, specifically for demographics, so age, gender, etc., sometimes Facebook, and by the way, often, Facebook is going to have a little box saying "use this as a suggestion". You need to check that box off. That box off. It cannot be checked on. Because if it is, Facebook is going to try to serve your ads, make you spend on demographics that are not the ideal demographics that we put in the offers. Okay? So for example, you'd be running women 45 plus, but if you have that box on, just using that targeting as a suggestion, Facebook can still spend your money on men 20 years old, literally. So that's why I never, never, never, never leave that box checked on.
[25:00] Antonio: You need to check that box off. It's the only thing I said. You still need to match the demographics with the offer demographics. Remember, the Notion document that you guys have on the offers, for the offer that you're running, is going to be telling you women over 40 or men over whatever, or women over 45, etc. Whatever it tells you, you match the demographics in your ad set level for your demographics. 

[25:28] Antonio: Besides that, when you're selecting these demographic options, check that "use as a suggestion" box off. It needs to be off. So you're actually going to match the demographics to the offer demographics. Okay? Very important. Hopefully that's clear. Hopefully that's a little bit clearer because the question was a little bit confusing.

[25:48] Antonio: Is there a way to verify my catalog video is showing in my ads versus the image? I love that question, Jeff. I covered this a couple times, but I'm going to cover it again with a very good summary, I guess. First things first, as soon as you finish creating the catalog, just check if the video is still there. You can check in the video for each product if the video is still there. First thing. 

[26:08] Antonio: Second thing, when you're creating your catalog ad and you finish creating your catalog ad, you can look at the preview and see if the video is showing often or not. Third thing, which is the most important one by the way, if you have the box saying prioritize the video, this is correct because Facebook is going to be prioritizing the video. 

[26:27] Antonio: And the fourth thing, right, is you can create, and I have a class already, that's an advanced class, but I have a class on that, create the play rate metric. Which is just, you go to custom columns in Facebook, create a custom metric on the top right I believe, create a custom metric, then it's going to be video plays divided by impressions. You have to create that custom metric. This is what we call the play rate. 

[26:52] Antonio: If that's above 85%, you're good. If it's way below that, like 80 or below, then probably you're getting weird stuff. And typically when you get weird stuff, meaning your image is showing more than your video, your CPCs are going to be completely different too, by the way. So either your CPC is going to be too high or sometimes even crazy low. One of the two. 

[27:14] Antonio: So typically it's going to be very clear based on your metrics. But that's another metric you can create to know whether your video, I mean know, but know how much traffic you're losing in a way. If it's over 85% it's normal, okay? Because you're always going to lose a little bit with the catalog method. By the way guys, that's advanced stuff. That's really advanced stuff. 

[27:31] Antonio: But it's possible to run without catalog. Obviously, we do catalog because it helps you guys not having to worry about ad rejections. But if by any chance you have an account with a super, super specific UI, because UI is always changing on Facebook, and you can't run catalog ads, you can run without them. You can. But there's a higher chance that your ad is going to get rejected. Because that's what the catalog ad does, it just reduces the chances. It doesn't reduce to zero, but it greatly reduces the chances. It's a really good hack. It's a really, really good hack. 

[28:04] Antonio: But worst case scenario, if you want to test without it, you can. Some people run without it. Some big affiliates run without catalog ads. But there's a reason why we put it in. So if you can, just follow the training and try to implement as much as possible. Okay? Obviously. That's why it's in the training guys, everything is in the training. Okay.

[28:24] Antonio: Okay, there's a long question about catalog. Single image or video, any workarounds? Yes, workarounds, Matthew, I think it's just about the catalog ads once again. Matthew, you can obviously try to find a workaround. There are a couple in the course already. If you really can't, absolutely impossible, and by the way, the main thing you need is really the prioritize video, the main box that you need to find that verifies that the catalog setup is really good, right? 

[28:57] Antonio: You can always test new ad accounts because this is very ad account dependent, very. Okay? 95% of accounts have access to it. Or more. But some don't. Especially newer ones, right? But some don't. So you can definitely try other ad accounts with other BMs as well. But this is like, for 99% of you, please ignore this. Because you don't need that. Most of you are just running with catalog, no issues, okay? 

[29:21] Antonio: But yes, if you're having issues, plan A is finding a workaround. I have a couple in the course that I recorded myself even with different UIs. So check that class if you haven't. Plan B, testing different accounts. Plan C, testing with no catalog as well. Which is just running ads as you would normally. Literally. Okay? That's plan C. But then you just need to be wary that if you get more ad rejections, then you're probably going to need to tone down your visuals and your script to not get rejected ads. So it's going to be a whole different game. It's going to be a different game. 

[29:53] Antonio: Okay? But for 99% of you, this is not going to be an issue. I'm answering Matthew because Matthew is saying he can't find it. But for most of you, you should be able to run with catalog ads. Okay?

[30:08] Antonio: Trouble with catalog, cost per engagement. Okay, I love this question. Jeff, on your best performing ads, what cost per engagement are you seeing on average? This is in the offer. Remember, in the offer metrics, you have that. So typically a really good winner, 40 to 50 bucks cost per checkout. Meaning cost per engagement. Right? Which is the case for most offers. Right? Sometimes you can find an outlier that gets like 30. It's rare, especially as you start spending more. Okay? 

[30:35] Antonio: But yeah, typically 40 to 50, you're golden. Sometimes I even let them run a little bit, obviously if they're getting like 70, 80 bucks per checkout or per engagement. Right? And I've seen profitable ones getting like 100, but it's rarer. It's rarer. The only thing is, I see a lot of people just pausing ads just based on the cost per engagement. Eventually, and I think you should by the way, just follow the million dollar testing protocol, right? 

[31:00] Antonio: But remember, the engagement and the checkout are in a way the most inaccurate metric that is going to fire. So sometimes it's going to underfire. You're getting more engagements and it's underfiring engagements. You know what I mean? So this is something that eventually you can build an intuition on, okay, this script is always working and it's getting a cost per engagement of like 100 bucks, I would typically cut it using the million dollar testing protocol. Let me try running a little bit longer because I know this script typically works. For example. 

[31:29] Antonio: So this is the kind of intuition that you can start developing. And because I'm trying to honestly make you guys into the freaking top affiliates in the world, I'm going to talk about the advanced stuff too. Now obviously if you feel lost, you can ignore and just follow exactly the training. But more and more I think you guys are going to understand these things as well. Right? 

[31:45] Antonio: By the way guys, I see a few questions on modules if they're open or not. Remember what we do, modules open as you get in. Right? So depending on when you got in, it's either open or not. Just have patience and it's going to open for you. Okay? Very important.

[32:02] Antonio: Always leave winners running while testing new? 100%, please. A winner should always be running. There's no scenario in my mind that a winner would not run. Like even if you're testing new ad accounts, if you have a winner in your original ad account, please don't pause it. Makes no sense. If it's a winner, it's profitable. If it's profitable, you don't pause it. You never pause it. Okay? Very important.

[32:28] Antonio: Ratch, I duplicated my ad set to 50 the other day, but that campaign won't spend. I have noticed that after a few days of running, spend is good, but then it slows down to the point where it hardly spends. When there are sales in that campaign, I did increase the budget as well, but still no change. Do I keep increasing the budget to the point... I didn't understand the rest of the question. Also forgot to mention my loom, it was New Zealand dollars. 

[32:49] Antonio: So CPE was 15? That's really good. That's a really good cost per engagement. That's a winner. 15 cost per engagement, that's awesome. Obviously at low spend sometimes you get these outliers, but it's very rare. If you have a cost per engagement of like even 50, 60, most of the time I'm letting the ad run to see if it's going to get purchases. Also because I know engagements a lot of the times they just underfire as well. 

[33:14] Antonio: So with the engagements rule in the million dollar testing protocol, it's the only rule that I'm a little bit more flexible even in the beginning. Just so you guys know. Okay? Now obviously if you don't feel confident developing that intuition yet, don't do it. Just follow the million dollar testing protocol to a T. Okay? 

[33:33] Antonio: But anyways, yeah, sometimes campaigns stop spending. You just have to duplicate them or increase the budget. Basically. These are the two techniques. Right? But if you didn't have any payment issues, there's no concrete reason why your campaigns would just stop spending. Literally. So just keep duplicating and increase the budget if they are winners. Obviously testing new ad accounts eventually is going to help with that as well. Yeah.

[34:05] Antonio: Chloe, please, please follow the training. So in the training I mentioned, I don't use the suggested audience. So I go to the recommended setup. I'm even going to rewatch the class now because you got me confused. But I use the recommended setup so Facebook cannot use that audience as a suggestion. So it has to spend just on the audience that I tell it. It's not going to be a massive difference, but I'm even going to rewatch the training because I think it was pretty clear, but I'm going to double check just for you. And in your next loom review, we're going to talk about it. Okay? Just remind me in your next loom review. But nobody else is asking about that, so I think it should be good. But I'll triple check.

[34:41] Antonio: Okay, Simon is asking, I have seven engagements on Digistore, only one on ClickMagick. How can I base decisions, etc, etc. I already said it. Okay? Digistore can overfire engagements. Okay? And I already said it multiple times as well, that data is never going to be 100% accurate. So you're asking how can I base decisions on a metric that almost doesn't get tracked at all? Literally what I said before. Right? That you should get used to incomplete data. 

[35:08] Antonio: But using the data that you have, you're going to learn eventually when to let ads run a little bit longer because you know engagements are not tracking as properly as they should, right? And when to actually pause them in a short notice. This is a pain, obviously, that happens more at a very low scale, which is normal. By low scale I mean like one engagement every two, three days. Like after you start getting even like one or two engagements a day, you already start seeing patterns more clearly. Literally. Because you already start seeing the scripts that are getting more engagements, the hooks that are getting more engagements. 

[35:39] Antonio: You're running fewer ads as well. Another option, Simon, also is just run fewer ads at a time. Literally. Because then you know the engagements are coming from these ads. Literally. Having said that, Digistore has a habit of overfiring engagements as well. So I do look at Digistore, but I trust ClickMagick more. Right? So typically the truth is somewhere in between. I can guarantee you you didn't have only one, but I can also guarantee you probably didn't have seven. Because sometimes Digistore overfires engagements as well. Okay? 

[36:08] Antonio: But yeah, that's the kind of intuition that you need to start developing if you want to be a top affiliate. Honestly. Honestly. Because there's no tracking that's 100% accurate. Literally. Okay? That's why some people start, okay, let me try to let the ad run a little bit more because I'm seeing sales. Oh, I'm not seeing sales at all, I'm going to be a little bit more restrictive. So on and so forth. Okay?

[36:30] Antonio: Two questions. How many days after an ad stops making sales do you pause it? It's not based on the days. It's based on the metric. So you said it stopped making sales. So in that scenario, you monitor the cost per engagement, if you can, and the CPC, right, which is obviously super accurate. So if the CPC is constant and the cost per engagement is relatively constant, I keep running it. Because likely it's going to get profitable again. Or keep being profitable. 

[36:55] Antonio: It also depends if it stopped getting sales but it's still super profitable on average. That's why we're always looking at the averages. So obviously if it has been like too long and it's spending a bunch of money in one day, maybe it's already unprofitable. But if it's not spending enough money, maybe in one week, because you got a sale after spending 10 bucks, it's still profitable. So it's not based on the amount of days, guys. It's very important for you guys to understand that. It's based on the metrics. Right? 

[37:20] Antonio: So it's based on, is it still profitable? Because if it is, typically I'm going to let it run more. If it's not, then I'm going to be more eager to pause it. Second question, are the intermediate metrics, so the cost per checkout and the CPC, still holding on? Right? With the intuition you have on that. 

[37:35] Antonio: And then third thing, even if you have to pause it, one thing I like doing with winners that were winners at some point, especially if you've gotten at least two sales, because one sale can be lucky, but two sales for the same script and for the same campaign, typically is a really good indication. So even if it dies out after two, three days, I don't throw it in the trash. Right? I wait maybe the weekend so I can relaunch it. Because I know the weekend is a little bit more, I'm going to give it a second try. Literally, that's something I do. I pause it if it's not getting profitable anymore, but then in the weekend I relaunch it and I let it run for a few days based on the metrics, not based on the days.

[38:11] Antonio: How and second question...

[SCREEN 38:14] The video feed goes black. A message appears in the center: "Nobody has shared their screen or turned on their camera yet" with a crossed-out camera icon above it.

[38:14] Antonio: Now I froze a bit. Let me take out my screen real quick. Can you guys still hear me? Just so I can check it. Can you guys still hear me? Just let me know in the chat. All good, all good? Cool. Just because I froze a bit.

[38:30] Antonio: And he had a second question. How many times is duplicating a winning campaign too many times? I mean, it's not a matter of times. Same thing as the days. If I'm duplicating a campaign and on average the duplicates are always profitable, I'm going to keep doing that. You have a money making machine. Congrats, keep duplicating. You know what I mean? But I'm always testing different scaling techniques. So that's very important.

[38:57] Antonio: Oh, by the way, you reminded me of something. Very important for all of you guys. When you duplicate your campaign, you're using the exact same script and the exact same hook. It's the exact same everything. So you know the benchmark metrics. And you know if it's getting worse or better. I'm going to give you guys an example. Somebody used the horizontal scaling technique in one of my loom reviews. They duplicated the campaign two times. In one of the duplicates, the CPC was double the original. Double. And yeah, I mean CPC is not the most important metric, but you have the original that has, it was about like 0.8 CPC, and in one of the duplicates it was 1.5. It was almost double, a little bit less than double. Pause it. Pause the duplicate. Because it's so much worse and you know it's the original. 

[39:48] Antonio: And remember, everything is proportional. So if the CPC is two times higher, right, for the same ad, just pause the duplicate. So for your duplicates, follow the same rules, maybe even a little bit stricter, because now you're comparing them with the original. Okay? Because now you have, okay, you have the original and you have the duplicates. You know the benchmark metrics. If it's worse than the original, what's the point of running? Now obviously if it's worse and still profitable, sure, keep running, obviously. But if it's worse and not profitable, just pause it. Right? Pause it. It didn't work. It happens. Okay? 

[40:21] Antonio: But that's very important. One thing I look for duplicates as well, because it's very normal that if you duplicate for example three times, just giving you guys an example, let's say you have a massive winner. So you duplicate it three times. It's very normal that only one of these three is going to keep being a winner. So that's why you need to pause the other two very quickly and identify the other two. Right? But if that new winner stays a winner, it's going to pay off for the other tests. 

[40:44] Antonio: So you need to evaluate a scaling strategy on its own. What do I mean by that? You need to evaluate, okay, whenever I duplicate three times, one of the duplicates is just more profitable than the test that I spend on the other ones. Cool. So I can keep duplicating. If it's not, if it's just, oh, one of them was break even and the other two was unprofitable, were unprofitable, well then the scaling technique didn't work for that ad. So you can either test a different scaling technique or keep testing different ads. Literally. Right? 

[41:14] Antonio: And typically I like testing different scaling techniques because I know that ad has potential. Otherwise I wouldn't be trying to scale it, obviously. Right? So I only do that when the ad gets potential.

[41:23] Antonio: Some techniques to try to scale differently is scaling in different days, literally. That's why sometimes I test, if I test it during weekdays, I'm going to test it during the weekend and vice versa. And obviously, that's why I always love testing different ad accounts eventually when you have a winner. Because if you find a better ad account, let's say you found a better ad account and now you're only testing in the new ad account. If you test a scaling technique there and it doesn't work, I'm going to try the same thing in the original ad account that was still decent. Right? Because sometimes testing the same scaling technique in a different ad account can work. Right? 

[41:53] Antonio: So you just start getting more winning variables to test with. You know what I mean? That's why your main goal as a media buyer is finding clarity and confidence on a variable. What do I mean a variable? It's either a script, a hook, a visual style, a scaling technique for a specific ad account, for a specific ad, etc, etc. So after you know that ad is really good, is working really well, let me try a bunch of things with that ad. You know what I mean? 

[42:21] Antonio: After I know I have two accounts that were decent for that ad, let me test scaling technique in one account and then in the other one. See if the scaling technique is just not working at all or if it's just working in one of the ad accounts. You just start playing with that. Right? But you need to be using the winning variables. Because if you're always starting your test from scratch, you're not advancing. And I feel like a lot of people just get stuck eventually because of that. They're like, oh, I tested seven scripts, I had two that were winners at some point, but then they fatigued and now they are break even. And then I have all these other tests, so you're always unprofitable. Because you're not building upon the things you already know. 

[42:56] Antonio: You already paid to get the learning. Like initially guys, you have to pay to get the learning. Right? Some people, because the offers are really good, some people make it work and are already profitable straight out of the gate. Which is only possible because the offers are really good. But most people, and that's completely normal, they're not going to make it out straight out of the gate because you're learning so many things. You're learning how to create scripts in that way, you're learning catalog which is super advanced, you're learning the duped ad sets method which is super advanced. You're learning a bunch of things. So it's normal you're paying to learn even with ad spend, right? You're paying to learn in practice as well. 

[43:27] Antonio: But then you're also paying for data. Have this mindset as well. You're also paying to know what hooks you're making are really good, what scripts you're making are really good, when you test ad accounts, what new ad accounts can be really good. So use that thing you paid for. You know what I mean? So okay, cool, I already paid to get my hooks. So now let me test scripts just with that hook for a while. Oh, that's not working, now I can pivot. Oh, I remember I had another winning script. Let me test that winning script just making it better with more dopamine. Cool. 

[43:54] Antonio: Oh, that's not working. For example, I saw one specific person trying the weight loss type ads and the memory ads, which sometimes can definitely work because the weight loss type ads are very dopamine heavy. But then she saw that having the, like not having the avatar for a good portion...

[44:14] Antonio: I froze, sorry. But not having the avatar for a good portion of the, the end of the ad was working. Just like in a few winners of the folders for the memory offer. Which by the way I think more people should test. Because the metrics of the memory offer are really good. 

[44:28] Antonio: But not all of you. If you're already getting some kind of data for weight loss, please keep doing that. Because you already paid for data. So don't let it go to waste. Okay? To waste. But anyways, so she realized that. Cool. So for her, that's the pattern she's seeing. So now let's test more scripts with that visual pattern. Because she saw for her ad account, that visual pattern is winning. And not the weight loss kind of visual pattern. Right? So sure, so build upon that. You know what I mean? 

[44:57] Antonio: So I'm here to give you guys general trends. Oh damn. Can you guys see that? Jesus. Freaking animal. But yeah, you guys are paying for this data. So use it. Use it to build upon that data. You know what I mean? Even when I get attacked by a giant fly or something.

[45:20] Antonio: Can I use an old Facebook page that's around eight months old but it has to do with insurance? Once again, if you're able to have the name similar to the name that we teach in the class, meaning at least a person's name, yes. If you don't have that, no, or you can try changing the name. Right? But I wouldn't use a random page that is just going to have a weird name. By the way, one thing I'm seeing people do, which doesn't hurt, an imitation like that because honestly it shouldn't make much of a difference to be honest, but it doesn't hurt. If you want to test pages, for the new pages that you create, they have a German name. I think it's worth the test. Makes sense. Honestly, we haven't tested this enough to know that okay, you should all do that, but I honestly just think it makes a lot of sense.

[46:08] Antonio: Good question from Jack. What do we need to change in terms... sometimes the questions are weird but... what do you need to change to run a new ad account? The middle part was kind of weird but... what do you need to change? Essentially, nothing. If you're running the same offer, you can use the same pixel. If you haven't reached the active ads limit for the page, you can use the same page. Literally. So essentially you don't need to change anything. Literally. You can just share the pixel across ad accounts. Okay? So yeah, you don't have to change anything. 

[46:45] Antonio: You only change if you're changing offers guys. If you're changing offers, then sure, you need to change stuff. You need to change the pixel at least. And I would never run two offers in the same ad account. Because the ad account has its own learning. That's very advanced stuff, but I think you guys already understand this kind of stuff. But the ad account has its own kind of learning as well. Right? So I avoid running two offers in the same ad account when I can at least, at the same time obviously. Like if you're just completely switching offers and you're just pausing everything from one offer, then sure, run the other offer in the same ad account. But if they're all running at the same time, I don't like it. I don't like it. I think it makes the ad account confused based on my experience. Right? Which I think is interesting. 

[47:24] Antonio: So yeah, if it's a female name, you can definitely use it, Ratch. You can definitely use it.

[47:29] Antonio: Three of my nine ad accounts has the catalog issue when creating a campaign. If I do not want to run an ad without a catalog, should I just not run ads in those accounts? Yes. Yes. And Stephen, by the way, that's very instructional. So thank you Stephen for this question. Because remember guys, because sometimes the catalog issue is very account dependent, if you just create or test other ad accounts, you're going to be able to run the catalog. So yeah, if you don't want to run without a catalog, because in the training we teach you how to run with a catalog, then you can simply just use other ad accounts. Literally. That's simple enough. Okay?

[48:07] Antonio: Please repeat the first two important things you shared at the beginning of the call. I joined late. We're going to watch the recording. I don't remember. The first thing I said is if there's a box when you're selecting the demographics, so either age or gender, saying "use as a suggestion" on Facebook, I always check that box off. Because this is giving Facebook permission to just spend on a different demographic. Like let's say the offer is for women over 40. If it's just a suggestion in your demographic settings on the ad set level, Facebook might spend on men over 20. By the way, it doesn't mean it's not going to make a sale. It's not like we don't allow, if a man over 20 buys, you're still going to get your commission. Just so you know. Like it's not in other niches, like you're not going to get a sale. But we know that the offer works a little bit better for that demographic that is in the Notion doc, that is in the offer document. So yeah, might as well just use that information, right? So that was the first thing. 

[49:05] Antonio: Do you guys remember the other things? That was the third thing, okay cool. I don't remember the two first ones. 

[49:21] Antonio: I do, okay, one main thing in terms of clarity, that's a longer one. Not going to re-explain everything just for the sake of everybody's time who already heard it, but I think it's important and probably not many people understood that. But yeah, the new mechanism is not that important Charles, because honestly it doesn't change anything for you guys. So, but I guess just going to watch the recording. But thank you. 

[49:44] Antonio: But I think the main thing is building clarity. Okay? So the main thing is at some point trying to find the patterns of either the scripts or the hooks that are working for you. And then using that variable to build upon that variable. What do I mean by that? If you have for example a script that has gotten a sale, or two sales, right?
[50:00] António: have for example a script that has gotten a sale and that's the only script that has gotten a sale, maybe you can pause it for a few seconds, test a new script, and just test new hooks with that script. Because it's the one that got the best data for you. And then you can also use that script and try testing like two or three different ad accounts. My point is, if you're testing the same variable for too long and you're not getting more results from testing that variable, get the absolute best version of that variable. So let's say you tested like six hooks and you saw your best two hooks are hook two and hook three. Cool, so just use hook two and hook three to test new scripts, for example, or to test new visuals, you know what I mean?

[50:35] António: Because if you keep testing new hooks, you've already seen that you're not being able to beat these controls. And by the way, that's an advanced technique. Like eventually, if you find a really good winner, by the way, which is 80% of what we do is just creating variations of that winner. Like literally, just testing new stuff with that winner. Like if you have a really good winner with at least a few sales, I test changing any micro variable of that winner just to keep being a winner in different variations. So I'm going to change the avatar that's speaking, I'm going to change the background of the original avatar, I'm going to obviously test the hook as well. So trying to find the first winning variable and based on that build upon it.

[51:15] António: It doesn't mean that you're ever going to stop testing completely new stuff, you should never 100% stop it. But eventually, at least 60 or 70% of what you're doing, maybe not 80, but at least over half of the new tests that you're launching need to be variations of your winners, right? So or just testing new variables with the winning variables that you have. Okay? So that's very important. Oh yeah, and the first thing I said is the tricks can change. So the ginger trick sometimes can change and you don't need to freak out.

[51:45] António: Okay, the video is poor, but if you guys can hear me, I'm just going to keep going, okay? But yeah, if the trick changes, you can obviously check that in the VSL, but you don't need to redo the ads that are currently running. FYI, very important. If you want, you can definitely obviously just adapt the trick. So instead of being the ginger trick, for example, is the oil trick. For the new ads that you create, you can obviously adapt to the new trick. But it's probably not going to affect the current ads that you're running because we've tested this multiple times. So that was the first thing.

[52:23] António: But honestly, it's not that important because once again, we've ran forever like ginger trick to the salt trick and vice versa. And salt trick to the oil trick, and oil trick to whatever. People forget about the trick. Just so you know. So that's why it's not important. Okay guys? And we're coming up to the time, last four minutes. So if you guys have important questions that you're going to die if I don't answer them, please, please ask them now. I'm going to be very happy to answer them.

[52:54] António: When testing, and by the way guys, there's a reason also why this week I focused on making better decisions with your data, because I feel that's where most of you guys are lacking. Okay? Most, not all, but most of you guys are generating decent ads at least. Not bad, not amazing. Some of you by the way are generating amazing ads, but most of you are generating at least decent ads. After you know the basics of generating a really good ad with really good dopamine, you're seeing the patterns in the scripts, you're testing different visuals, when it's AI, it's really AI-y, you're not trying to be realistic with AI, when it's using real videos, you're dopamine in your videos, etc, etc. That's the fundamentals, that's the 80/20 of creating decent ads.

[53:40] António: All the rest and the mistakes that I see you guys making is making better decisions on what to test and how to use the data you already have to make even more money. So for example, how to use a winning script to just test for a while hooks during the weekend, then test new ad accounts, then use the best ad accounts to test new scripts in that ad account. Then you found a winning script, let me try relaunching in the original ad account because it's another way to scale. I have now a very advanced class on scaling across BMs and ad accounts, but one of the very simple things I say is horizontal scaling also happens at the ad account level.

[54:13] António: So after I have a winner, so a profitable ad, right, ideally obviously with decent cost per engagement as well so you know it's more likely to be consistent, you can do horizontal scaling at the ad account level as well. So you can launch it in all the three ad accounts that you have. Literally, right? Because it's horizontal scaling. That's very advanced. Like not many people in the world do that, as stupid as it is. Obviously top affiliates, they all do that. But still, like you can scale across ad accounts after you have a winning script. Right, and I can guarantee you at most five people out of your 100 people are actually doing that. Okay? So I think that's cool.

[54:57] António: Okay guys, you guys have the replay, I think it's going to be a very important replay. We talked about very, very important stuff, especially in terms of making better decisions with the data you have. I'm probably going to be talking about this non-stop, like a broken record for the next six months. Literally. Or as many months as you stay with us. Okay? But that's the most important difference between top affiliates and wishy-washy affiliates. Literally. Okay?

[55:22] António: Good question, Simon. I made my first sale yesterday, at what spend level should the ad make another sale not to be turned off? So it's based on profitability. Okay? So the ad needs to be profitable. So if it became unprofitable, I'm more eager to turn it off. So it became unprofitable, like break even literally, so zero zero, right? I'm probably going to turn it off unless it has a really good cost per engagement. Because in that case, maybe it's just getting a little bit unlucky and it might get another sale very soon. Typically that's my rule, after it gets the first sale. Okay? Because the sale, not only it's a very accurate data point, obviously it's the most important one.

[56:05] António: So if an ad gets a sale, obviously it could be a lucky sale, but it's valuable data. And especially when you guys are making your first sales, it's the most valuable data that you have. So build upon that data. Build upon that data. Right? Now obviously it's just one, so you still need to use a conjunction of engagements and sales to try to gauge which ones are your better scripts, which ones are your better hooks, right, and all that fun stuff. But you could already use by the way that ad to test new ad accounts from Friday to Sunday, by the way.

[56:32] António: And I think, oh, one thing we mentioned as well guys, just to finalize as well, I think it's really worth the test because it does make things a little bit harder when your time zone is not exactly the German time zone. It doesn't lose performance, that's why we didn't emphasize this in the training, but it could be helpful to make decisions more easily. So for new ad accounts that you create, I think a good thing is if you can, create them in the German time zone. Same currency, don't change the currency. Please, don't make it euros if you're not paying your ads in euros, because you might pay foreign fees and your account can get rejected and all that fun stuff. So don't change the currency, you always pay in your card currency. But you can change the time zone. And this already helps. Okay?

[57:15] António: And Jennifer, we talked about this, if you want to check the replay, but if the prioritize video is checked, then it should work. If you want to have a really good metric to see if the catalog is running properly after you start running it, I mean two metrics. If it's not running properly at all, your CPC is going to go crazy. Either it's going to be super, super high, and then you're just going to pause it very quickly. Or it's going to be super, super low, and then I recommend pausing as well, because super, super low also means maybe people are just clicking on a puppy image. Literally. But the second thing, you can create the play rate metric, which we already talked about. You can go to customize columns in your Facebook dashboard, then on the top right I believe, create a custom metric, video plays divided by impressions. If that metric, the play rate, is going to be a percentage, is over 85%, you're good. But if you're finding the box prioritize video and it's a single image or video, then you should be good. Okay?

[58:14] António: How do you know if it's the script or the hook in an ad that's successful? You don't. But typically, that's an important answer. Okay, so better answer, sorry, you don't is not a good answer. I'm going to finalize with this question, that's a great question. So I'm going to treat it as the great question that it is. Okay? And by the way, Natalia is saying, is it normal that Facebook won't pick up all sale data? All sale data, Facebook doesn't pick up all any data. It doesn't pick up all engagements, it doesn't pick up all sales. So it is normal, it's not going to be 100%, but typically it's going to pick up more sales in proportion than engagements, for example, because sales are coming directly from DigiStore. But let me just finalize the question, which I think is really, really good, from Dieter. I don't want to lose him. Okay, cool.

[58:54] António: How do you know if it's the script or the hook in the ad that's successful? So short answer, right, typically the script plays a bigger role. Okay? So typically, if you just have one ad that's really profitable, and let's say it's the first ad you test ever, right, script one, hook one, right, let's say. I would tend to think the script is the biggest role. Because the script is just the bigger portion that the person is going to see. So the script is typically more responsible for the sale. Okay? So that's the first thing, that's the first principle. I'm a very principle-based media buyer, I think you guys should be too. First principle.

[59:34] António: Having said that, it's always about patterns. So second principle, you're only going to see this when you start testing more of the same scripts, the same hooks, and different scripts and different hooks. So let's say you tested five different scripts, or let me give you a good example. Okay, so the other way around, okay? So let me give you a very specific scenario so it's going to make it very clear for you, for all of you by the way. Let's say you tested five different scripts and five different hooks, and you have 25 campaigns, you tested them all individually. Which I don't necessarily, I don't recommend at all by the way, because I think once you find a winner or at least some really promising one, you should build variations upon that. But let's say you just tested five completely different ones, right? Meaning 25 campaigns. Right, and which I don't recommend, once again. Because you find a winning script, just test new hooks with that script. And vice versa. But let's say you tested a bunch of stuff.

[1:00:34] António: And you figure out that you got two sales in the ad account. Let's follow the example step by step. You got two sales in the ad account. One sale came from script one, one sale came from script whatever, four. But both sales came with hook two. Then once again, maybe script one and script four are winners, and you need to keep testing them, that's the only way you're going to figure them out. And obviously it does mean that they're good, because they got sales. But you're also finding a hook pattern. Because you've also seen that the two ones that got sales had the same hook. So probably, the main thing is the new scripts I'm going to test, I'm probably going to test with hook one. Because it's the one that got me all the sales.

[1:01:14] António: So that's a pattern I'm trying to test. But then obviously you're going to need to test more. Then you need to stress test the pattern that you're seeing. Right, if you're thinking, okay, I'm also going to see if script one and script four, because they each got a sale, I'm also going to see if they're good. So let me try testing them more and duplicating across ad accounts, for example. Or just duplicating them because that specific, those two specific campaigns are profitable. If they don't last, maybe it's not the script. And maybe, oh, I saw that I find more winners whenever I'm using hook one. Okay, I know hook one is a winner here. It's really strong. Right?

[1:01:54] António: And third thing, more importantly, just to not make it super complex, even if you don't have high, high confidence, you're never going to have 100% confidence. So I think the supposition here is already like, how am I 100% sure if it's the script or the hook? It's never one or the other, it's always, it just gives you a piece of information for both. Because both are in the same campaign that's winning, you know what I mean? But then you're only going to know after you build upon that. So cool, let me now test three different hooks with the winning script. Now let me test maybe three different scripts with that winning hook. And let's see. You know what I mean?

[1:02:34] António: This is a good testing framework versus I'm going to keep testing completely different scripts and completely different hooks. You know what I mean? Because now, because you're testing different scripts with the same hook, and different hooks with the same script, you're going to be able to test, to know, oh, among the three different scripts that I tested, two of them performed. And among the three different hooks that I tested, none of them performed. Okay, so it's the hook. It's the hook that when I kept the same hook, it's winning. So what I'm going to prioritize now as a general test, I'm just going to test new scripts with that hook. While I try to scale the original campaigns, because obviously the original profitable campaigns you're always trying to scale in some way, shape or form. You can try to scale them more in the weekend, you can try to scale them across ad accounts, to also test ad accounts. The main question you should be asking yourself always is, what's the next test that's going to give me the most amount of relevant information based on the data that I have? That's very important. Okay?

[1:03:34] António: And the one that's most likely to be profitable. And then third thing, what's the next variable that I haven't tested yet that if I test right now is going to give me more chances of being profitable? Right? And that's why I mentioned for some of you who already have really promising ads, ideally winners, ideally profitable, just testing new ad accounts, most of you guys are not doing this. So that's a very simple test that you guys can launch. Okay? Especially with German time zone. For Friday midnight, use the million dollar testing protocol, compare it with the original campaign. So you're going to have the original winner campaign in the original ad account, and the two to three new ad accounts, and you're going to be able to compare the four. Just for that campaign. And you'll see which one is best for that time period. Very important. For the same time period. Okay? Because sometimes you just got bad days. It happens. Okay? And then you start building confidence on the data that you have. So hopefully it was clear enough, but at the same time, simple enough so you guys can test. Okay?

[1:04:34] António: Do you see better performance once your pixel is more mature? 100%, obviously, yeah. The pixel is the intelligence. So the pixel knows the sales that you're getting to try to find more sales. So 100%. The more data you have, the better. It doesn't mean you should be wasting money to get more data. You're always trying to be more profitable, obviously. But yes, it does tend to improve as the pixel matures. And the fact that you guys, most of you guys have completely new pixels, it's normal it's also a little bit worse in the beginning. Completely normal. Okay? So it should only get better. That's really good news. But that's not something you should bank on. We're always trying to make profit day one. And the offers are really good, so don't bank on that, but yes, it should be getting better because of the pixel variable. Okay? Cool. So that was freaking amazing.

[1:05:34] António: Okay, a final question. I'm addicted to these questions. I swear this one is final. But these are really good questions. So Woodjo asked, I had two campaigns with similar CPCs and CTRs, one generated sales, but the others didn't. Using the million dollar testing protocol. What can I improve on the ad that didn't generate any engagement or sales? You shouldn't. That's a good question, because you shouldn't improve on the ones that didn't generate sales. You have one that generated sales. You don't care about CPC and CTRs. Sales are more important. Engagements are more important than clicks, and sales are more important than engagements. If you already have sales, right, which are super valuable, why are you going to try to improve on the ones that didn't work? Improve on the ones that did work. Literally.

[1:06:14] António: So test new variables with the ones that did work, with the ones that got sales. Forget about the ones that didn't work. Literally. Because trying to improve something that's already not working is much harder, it's a very simple concept, than trying to improve something that's already working. You're just going to be more profitable. You know what I mean? And I think many people get stuck on this. That's a very normal question, Woodjo. I think many people get stuck on this, which is like, let me save the little puppy that didn't work. Like I tested three scripts, one is crushing, how can I improve the two ones that are not crushing? Forget about it.

[1:06:54] António: Like one thing that's good is you can try to find patterns on why did that one script crush and the other two didn't. This is going to give you better data for when you're testing new scripts, you improve your winning rate. That's one thing. But you should be trying to save the ones that didn't work. Pause them, right, and test new stuff upon the one that worked. Because now you have one script and one hook at least that got sales, or at least a sale, but it's the most important data that you have. Cool. So now let's test new hooks with that script. New scripts with that hook. Let's test ad accounts with that winning one.

[1:07:34] António: Final analogy, because I think this analogy is golden. If you're trying to find oil, and you're digging in your backyard, if you find oil in your backyard, are you going to say, great, now instead of digging more and making more money in my backyard, I'm going to dig a thousand other backyards? Makes no sense. To try to find oil in one of the thousand. Makes no sense. Because you already made the most important part, which is finding oil in your backyard. So keep digging. Keep building upon that. Now you're going to buy more machines to dig even more, you're going to hire a cousin to dig even more, I don't know how to dig oil by the way, so that's where the analogy gets kind of crazy. But I think you got the gist.

[1:08:14] António: So keep doing what's working. Build upon what's working. I'm going to find a better analogy for next time. You guys can talk about it. Try to find this analogy too. But stop trying to just find another backyard with oil, which is so freaking rare. Right? Build upon your backyard. You know what I mean? Like monetize it in many different ways. So obviously what's the analogy here? You found a combination of script and hook that's working. Now use that to test new ad accounts, use that to test new scripts with that hook, use that to test new hooks with that script. Meanwhile, obviously, it doesn't mean that you're going to 100% stop testing new stuff. But it should be the minority of the stuff you're doing now. Right? It should be the minority.

[1:08:54] António: Because you know eventually maybe the backyard is going to dry up. Eventually. Right? So you're still going to be checking if there are other backyards with oil. But it's not going to be the majority of the stuff you're going to do, also because it's going to be much more expensive. Literally. So you're going to make more money if you just build upon what's already working. You know what I mean? I think if you guys should remember one concept from this class is this one. If you find one that's profitable, use and abuse it. Test new stuff with that one. With that one. And also obviously try to understand why that one specifically worked and the other ones didn't. Okay?

[1:09:34] António: And eventually you're going to be able to find new ad accounts that work, and now you can test new stuff with the new backyard. Each variable is a backyard with oil, you know what I mean? Now, oh, I found one, cool, now let me use that money to test with that, with that oil, let me spend now to find new ad accounts with the same ad that's working. And now you found a new ad account, cool, now let me test in that better ad account. Because now I have an even better ad account, you know? Now let me switch it up, now let's test in that ad account. Oh, now I found a winning hook, because I'm testing new hooks with the winning script. Cool, now let me just test winning scripts with that, sorry, new scripts with that winning hook. And now you keep building, you keep building, you keep building.

[1:10:14] António: But you never go completely back, like even when you're testing completely new ads, which once again, I don't think you should ever 100% stop, but instead of being 100% what you guys are doing, which most of you guys, you just keep testing stuff completely from scratch. Every time. And you don't stop. It's always completely from scratch. You know what I mean? It cannot be. It cannot be. At the very least you should be learning from what's working and then using that to build more stuff that works. At the very least. Okay? So I'm late for the next call. Sorry about that. But I thought that was a very important question. Hopefully you guys enjoyed it. Please watch the replay of this one whenever it's available. And yeah, I'll see you guys next week. Have a great weekend. Bye bye.