11 May 2026

[00:00] Antonio: Welcome to another Super Affiliate Edge class.
[00:14] Antonio: Can you guys hear me? Oh yeah, hey guys. Welcome to another Super Affiliate Edge class. Now you guys should be able to hear me. Let me know if you are. Where are you guys from? Where are you guys speaking?
[00:25] Antonio: If everything is good, just let me know in the chat as usual. In the question box, actually in the questions box is the best one. It's the best place for you guys to ask questions. Good to see you all. Hey Patrick. Hey Stuart, Jeff, Natalia, Robert from California. Jeff, appreciate you Jeff. Hope you've been well as well.
[00:44] Antonio: Actually, yes, I've been well. I got back into the gym this week, which was awesome. My back is better. Because I mean, I was for two weeks, I was just chilling. So I was able to really come back to the gym this week, which is really awesome. It's really awesome. Okay. Which is awesome.
[01:06] Antonio: Okay, cool guys. I'm in Australia, but from Brazil as well. That's awesome. Hey Natalia, that's awesome. Good to see you Valerie, Nick. Hey Carlos. My name is not Carlos, but sure, hey. All good, all good. Yeah, Patrick, happens, you get sick. So yeah guys, good to see you all. You can start putting your questions as well. I'm gonna try to focus a lot on them too.
[01:29] Antonio: More and more guys, because I've been doing Loom reviews. Once again, we always say this, but remember, there are people at different stages here, which is 100% normal, depending on the stage where you're at when you join. Specifically, you're all part of the 100 people who had access to this, right? But depending on when you join, you have access to different modules.
[01:47] Antonio: For some of you, you already have access to the Loom reviews. So I already started doing some Loom reviews. And from what I've seen, the first videos that you guys create, especially the first one or two, they're not that good. But after that, I think the videos are getting better, better, and better, right?
[02:04] Antonio: So it's just a matter of, in the first five to ten seconds, make sure you have a lot of different frames, a lot of different dopamine. Ideally try going back and forth with some real videos, right? So real videos that have been online. Otherwise it's just avatar, avatar, avatar, and I think people can pick it up.
[02:22] Antonio: I'm seeing some really well-edited videos by the way, with a lot of split screens, a lot of tricks going over, some animations. Don't overdo the animations. It is I think an interesting dopamine lever, but not a main one, I would say. It's good to have like maybe twice or thrice in a video, but not every single time, I think. Obviously needs to fit the script when you do it, right?
[02:47] Antonio: But I'm seeing better and better videos, which I think is awesome. I still see some problems. So one announcement guys, which is very important because I saw some people doing this mistake in the Loom reviews. Please, when you go into the audience selection, don't use the audiences as suggestions.
[03:06] Antonio: So when you have an offer that's women over 40 or over 45, Facebook is gonna prompt you to, when you select that, it's gonna say use as a suggestion. You have to turn that off. It's not a suggestion. So you need to be using the previous UI from Facebook, where you're just forcing it to just serve your ads to women over 40, over 45. Right?
[03:30] Antonio: So that's very important. A lot of people are using use as a suggestion. And that's not good, right? So that's very important. I show this in the training as well, by the way, but also good to talk about this.
[03:41] Antonio: Alexis, saying had my first sale over the weekend. Congrats Alexis, that's freaking awesome. Final, just major, let's say announcement or headline if you will. I still see a lot of people not having enough clarity. I always say that one of the main differences between intermediate affiliates and advanced affiliates is clarity.
[04:04] Antonio: Clarity with incomplete data. Because we're never gonna have 100% the right data. 100%. Never gonna have it. Right? Because tracking is not 100%. So this sometimes confuses a lot of people, which is normal, because in the ideal world we would love to have 100% accurate data, but it's just not true. It's just the same thing with any company, by the way. No company has 100% accurate data on everything.
[04:28] Antonio: So how do you deal with that? So first step is something I mentioned already, which is look at the source, so the source of truth for every conversion. What do I mean by that? So in every metric. So costs, CPMs, clicks, CTRs, and CPCs, they are more accurate on Facebook. Because Facebook is the one charging you, charging for your ads, so obviously knows the costs and the CPMs a lot better than anybody else. They are the ones charging you, charging your card. And in terms of clicks, it happens within Facebook. So they know what's happening, right? So for all these metrics, I just look into Facebook.
[05:08] Antonio: For engagements, in general, ClickMagick is the biggest source of truth. We're never gonna have 100% accurate engagements. Right? But I look at a combination between ClickMagick, Facebook, and Digistore, but I think ClickMagick, if you're in doubt, ClickMagick is gonna be the most accurate one, in general. If it's set up properly, obviously, but it should. Okay? If it's firing any engagements, simply it's set up properly, it's just not gonna be 100% and this is normal. Right?
[05:35] Antonio: Very important you start building an intuition between those metrics. But I'm gonna talk about this in one second. Because obviously sales and commissions, Digistore. Right? This is the source of truth. So sometimes Facebook and ClickMagick are not gonna pick up a specific sale, but you will see that sale on Digistore. And this is normal, because Digistore is the source of truth. Right? So it's the one paying you. So that's why you can 100% trust that because that's the money you're receiving in the bank. Right?
[06:06] Antonio: So that's very important. So once you know that, so once you know that you should be always looking at these three platforms together. I still see a lot of people just looking at one or two. You need to be looking at these three platforms at the same time every day. Very important. So you can get clarity on your metrics.
[06:23] Antonio: And next thing, so next level, is knowing that data is never gonna be 100%. It's gonna be important for you to start creating intuition and developing intuition to what specific campaign brought what. I'm gonna give you a very specific example guys. Very specific.
[06:43] Antonio: So let's say I'm running three campaigns. So for three ads, right? One ad per campaign, just like we show in the training. And you got, let's say three engagements, just to make it a little bit more complex. Let's say you got three engagements in ClickMagick. Only two fired on Facebook. You got two engagements from one campaign, one engagement from the other campaign. Are you guys following? You guys can take notes if you want. Just an example. That's a very practical example.
[07:11] Antonio: And you saw one sale in Digistore. But the sale didn't fire in ClickMagick or Facebook. That's a very realistic scenario. This can 100% happen. Because once again, at low volume, the thing is, at low volume it's more annoying not having all the data. Because having one sale or two or three even sometimes, that are not firing, same thing for engagements, it can feel very confusing. It's normal. And it's part of the life of any affiliate, by the way. Intermediate, beginner, advanced, all kinds of affiliates, right?
[07:45] Antonio: But then in this case, because I know two engagements fired in a specific campaign on ClickMagick, I would assume that the sale that happened in Digistore, even though it wasn't attributed, even though it wasn't attributed to ClickMagick, to Facebook and all that, I would assume that most likely it came to that campaign that got two engagements. Right? So I'm assuming, this is an assumption. It's not fortunately 100%, but nothing is 100%. Right?
[08:10] Antonio: And you can, by the way, there are tech techniques to try to upload more conversions into ClickMagick and all that fun stuff. But I mean, even myself, I don't do that. Because it's too technical and we can have relatively accurate assumptions based on the engagements that are firing and based on the checkouts that are firing on Facebook. Right?
[08:31] Antonio: So you start developing that intuition. Not even an intuition honestly, it's just reading the incomplete data to try to make more complete decisions. And I think that's a very good sentence for you guys to remember. So being able to read incomplete data and make decisions with clarity at least. Okay? And I think that's very important. And a lot of you are still missing that.
[08:55] Antonio: I'm gonna give you another example to make it super, super clear. There was one Loom review I did today. I didn't do the ones from today. I did the ones from late last week. Okay? So for you guys who submitted Loom reviews from late last week, I did them today. So you should check your Google Drive and they should be there. Okay?
[09:13] Antonio: Another example. Final example on this, because I think most of you guys have already, by the way, if you understood that, put it in the chat. Only Jeff put it in the chat. But I appreciate you understanding that, Jeff.
[09:23] Antonio: Another example. Okay? So one affiliate was testing multiple hooks. Okay? So multiple hooks, multiple scripts. He got a bunch of sales, which was awesome. He was slightly profitable, if I remember correctly. He wasn't super profitable. He was slightly profitable, like 300 bucks or 200 bucks profit, something like that. Right?
[09:42] Antonio: And he had, if I believe, three campaigns that got sales, something like that. And from these three campaigns, two had the same hook. And he was testing multiple hooks. Right? So, and by the way, the third one that had a different hook had a cost per checkout, meaning cost per engagement, same thing, but he had a cost per checkout that was too high. It was like 200 bucks. Right?
[10:07] Antonio: So the first thing I'm trying to understand guys, and I think you guys should think like that, and that's a very important lesson. When you look at an account, regardless of the account, you need to ask yourself, what are the things I'm the most sure of? So try to get some clarity on your campaigns. Otherwise you're just testing blind. Right?
[10:27] Antonio: So what are the variables that I'm the most certain, you're not gonna be 100% certain, and that's normal, but what are the variables you're the most certain that you can use to keep improving your tests? And I still don't see a lot of people doing that.
[10:42] Antonio: What do I mean by that? So in this affiliate's case, he had two campaigns with decentish, it wasn't great, but it was an okayish cost per checkout. It was a little bit high, but they were close to profitability. With the same hook. And he had like two or three sales that didn't even fire in the ad account. So that was super annoying. Because he got, I think, what, maybe five or six sales, and he had two or three that didn't fire at all in the ad account or in ClickMagick. So that's an extreme scenario, but it happens. It does happen. Right?
[11:11] Antonio: Well in that case, he had incomplete data. But one data he did have is that two campaigns with the best cost per checkout also got sales for the same hook that he was testing. So the first thing I told him is, stop testing hooks. Try testing new scripts with that hook. Because you know overall that hook is better than the other ones. Or at least it seems so.
[11:33] Antonio: Obviously, Antonio, worst case scenario, maybe the three sales that didn't fire came from another hook. Possible. But unlikely. Right? So unlikely. So it's a probabilistic game. There's a high, very high probability that that hook was better than the other ones. So that's why we need to always try to reduce the variables that we're testing as much as possible.
[11:56] Antonio: So as soon as we get clarity, that's why I tell you guys, as soon as you have a winning ad, I test ad accounts to see if I get a better ad account. Because I have clarity on a full ad that's really profitable. And when I get that clarity, I'm gonna try to get clarity of other variables. So it's a clarity game.
[12:14] Antonio: And then it's really cool because if I find a better ad account with that ad, I'm like, cool, now I have another layer of clarity. Right? Now I have a winning ad and I have another winning account, which was even better than my original one. Right? Okay, cool. So now I'm gonna start testing in that new account. Because I have clarity that that account is better.
[12:31] Antonio: And whenever I can get another layer of clarity, so for example, a winning hook, a winning script, a winning pattern, right? So a winning type of visual that I put in my scripts. I'm addicted to trying to find clarity, trying to find the winning variables that I have. Then it's great. It's great data. Because now I can start testing other variables with those variables.
[12:53] Antonio: So for example, let's say I have another winning ad account and a winning hook. Well, maybe I'm gonna test scripts with that hook, with that winning ad account. Right? But I reduced two variables that we need to test. I'm not testing ad accounts anymore, at least for a short period of time. Obviously eventually you should keep testing the main variables at least, which are probably the scripts. Scripts and hooks, in a way, right? These are the main variables that probably you're always gonna be testing to a certain degree.
[13:20] Antonio: But there's always time to, okay, let me, I already tested three or four variables, let's say three or four hooks, three or four scripts. You should always be stopping and thinking, okay, what are the variables that I know are better, close to being profitable or ideally profitable obviously, and now what are the new variables that are gonna get me to the next level?
[13:39] Antonio: So for this affiliate, he had a winning hook, he didn't have much clarity on the scripts. So he needed to test more scripts with that winning hook. And the second thing I recommended is grabbing his abso- balloons, for no reason. But the second thing I recommended is during the weekend, and for you guys who have seen my Loom reviews already, I've mentioned this a few times.
[14:00] Antonio: Because the weekend time is a little bit better for most of these offers, right? So Friday to Sunday, and specifically Saturday and Sunday, I try spending a little bit more Saturday and Sunday. So I try testing a little bit faster Saturday and Sunday, because I know overall they're gonna give me a better probability of making sales. And if I make sales, I have more clarity. And if I have more clarity, throughout the week I don't need to test as much, but I can start preparing my assets.
[14:28] Antonio: Some people with very, very low cash flow, for example, they only test during the weekend and they just leave the winners during the week. I'm not saying you guys should all do that. If you have enough cash, by the way, I think it would be just wasting time. But if your cash flow is very limited, I've seen really successful affiliates do this in the beginning because they didn't have much cash. Let's say you have like 1k to test or 2k to test only, and then you're screwed. Then maybe that's a valid strategy, right? Just testing during the weekend and then leave your winners running throughout to see if you're gonna have consistency, for example. Right?
[15:00] Antonio: But overall, when I see a pattern like this, I'm testing a little bit more in the best days of the week, overall, regardless. Right? If I have a limited cash, which in this, I mean nowadays is kind of the case. I mean, nobody has literally unlimited cash, but in regards to the CPAs we're trying to get, I mean I could test too many ads. So in that sense, right, then I just test throughout the week just to gain speed.
[15:25] Antonio: So you just need to optimize, you're either optimizing for speed or you optimize for short-term cash. If you're optimizing for short-term cash, right, and you're really trying to be super slow but optimizing for cash, then sure, test a little bit more on the weekend. If you just want to optimize for speed while you're figuring out stuff as well, then obviously just test every single day regardless. Okay? But that's very, regardless, the main thing here is try to find more clarity. Okay? So try to find more clarity with the variables that you already have. Very important. Very important.
[15:58] Antonio: So, Robert is asking, so on weekends you test more ads or more budget? Both. In general. Both. Especially in the beginning. Right? Especially in the beginning. Like one thing, for example, it wouldn't make sense for me to keep testing 25 bucks on an ad that is promising. Maybe during the weekend I'm gonna duplicate it to 151. Right? To just make it spend a little bit more, especially on a Saturday and Sunday, because these are just better days. Right?
[16:23] Antonio: And sometimes I'm just launching more ads on Friday, so I know by Sunday, and obviously by Sunday night, I can already make good decisions and already cut the losers and leave the winners for Monday and so on and so forth. Obviously guys, in the ideal world, it's all in the training by the way, but in the ideal world, I'm always testing new ads. So if I, I have to pause an ad, I'm just producing more ads so I can test more ads. Right? That's the ideal world. But once again, if you're trying to optimize for cash and not necessarily speed, then in that case testing more on the weekends I think can be really good. Okay.
[17:00] Antonio: If you think you may have a winner, would you increase the budget on the campaign or dupe that campaign? So I mentioned this again. So there are pretty much two main ways to scale. Right? One main way is duplicating the ad sets. So if you duplicate the ad sets, you are increasing the budget on the campaign. But you're not actually increasing the budget on each ad set. Right? But the overall campaign is gonna be spending more on that ad. So that's one way to scale, which I love, by the way. So instead of going 1-25-1, you go 1-50-1 or 1-100-1, etc.
[17:31] Antonio: The second way is actually duping the campaign, which I actually like really a lot as well. And you just have to test it out. Just have to test it out. For a lot of people just duping the campaigns is better. For a lot of people just literally duping the ad sets within that campaign is better.
[17:46] Antonio: Obviously bear in mind, because I see some of you guys already have winners, which is freaking awesome, but bear in mind that you have that page limit of 250 ads per page. If you're hitting that, awesome. That's great news because you're scaling. But then bear in mind that you probably need to start creating one new page every whatever, 7 to 10 days. I think that's what I say in the training and I think that's what I overall follow as well. Unless I'm in a rush and then some people can even buy pages. There's a whole market where you can buy pages and all that. But typically it's not something I recommend if you're starting out. You don't need that. Right? But if you do eventually and you're scaling super fast, then sure, it is what it is. But I think it's not the case for most of you.
[18:26] Antonio: Good question from Stephen. Normally getting good CTRs, CPC, ClickMagick cost per engagement is 18 euros, which is really nice, it's awesome. But the sale comes very late in testing phase 3. Therefore I let the campaign run after it's not in profit. Am I correct in turning it off still at phase 3 because although the sale came late, it was still not being profitable if I continue?
[18:52] Antonio: Okay, I think I got it. It's because you got a sale close to being breakeven. But the key metric here guys, which okay, that's very important. So I love the question. Thank you Stephen. The key metric here is the cost per checkout. Right? Because this is cool. You have a sale, so it's close to breakeven or a little bit profitable or a little bit unprofitable. That wasn't very clear in your question.
[19:15] Antonio: However, your cost per engagement is really good. And I think that's the main difference here guys. Is if your cost per engagement is good, and I would even say like below 60 in general, right? Then I'll probably let it run a little bit longer. And especially if you pause it, I'll probably try relaunching it during the weekend. I wouldn't just throw it in the trash, to be very clear. Because you got a sale and the cost per checkout is very good.
[19:42] Antonio: So in this case, I'll probably, if you need to pause it because it's already spent quite a bit and it's not in profit anymore, I'll probably relaunch it for a weekend, just so you don't throw a potential winner in the trash, honestly. But in general, I'll probably let it run a little bit longer and see if the CPE continues consistent. And eventually if it runs around 2x my target CPA, then I just pause it. Right?
[20:08] Antonio: But it's probably not a bad ad. And obviously try to figure out how to, technically it's not evolution scaling because it's not a real winner, because in your case it just got a sale. Right? But because it got a sale and the cost per engagement is really good, so two very important metrics, actually the two most important metrics, then I would just try to improve it. So look at your script, look how you can make it even more powerful. Look at your visuals, look how you can add even more dopamine and make it even more congruent with the script. Which is something I know for a foreign language is harder, but that's why you guys are building amazing skills that nobody is learning in the whole world, literally. I think it's very, very, honestly haven't seen another course with this depth of learning, teaching you guys how to run in foreign countries. Because you can use this skill to run in any countries in the whole world after that, which is pretty freaking awesome. Even ourselves, we're trying to get our products approved as well in France, Spain, and some other countries, which is gonna be really cool. But anyways, enough for the foreshadowing.
[21:11] Antonio: But yeah, just make your scripts more congruent with the visuals, improve the dopamine in your visuals, obviously make your scripts more powerful using AI as well. And if you do these three things with an ad that's already promising, obviously you're increasing your chances of making it profitable.
[21:29] Antonio: So I have an ad that, that's Chris, Chris Badger. I have an ad that made a sale at 60% ROI, which is good. Should I let it run till breakeven or should I evolve this ad? Well, it's profitable right now, so you should just let it run. First things first. You should also evolve that ad. Also try to improve it while testing more variables.
[21:49] Antonio: By the way guys, I think I said it in the beginning, but as a trend, because I'm doing already a lot of Loom reviews myself personally, and as a trend, you guys are getting better and better. Which is completely understandable. Just in creating videos. And I know it takes a lot of work. But honestly congrats to all of you who are already producing videos and to all of you who are studying, just remember, you're gonna learn by doing as well. Right? Because that's what I'm seeing. Like typically your first like one to two ads, sometimes the first three, but typically the first one or two are kind of wishy-washy. But then after that it starts getting really good. And then it's just a matter of testing new angles, new visual styles and all that fun stuff.
[22:28] Antonio: So in your case Chris, let it run because it's 60% ROI. Like obviously it's not ideal, we want to have 100% ideally, right? But 60% is still 60% ROI, right? It's still profit. So the main metric here, and that's why I always come back to the principles. Nowadays I consider myself a principled media buyer. Right? And not just a rule media buyer. Now you guys have the rules, which is the Million Dollar Testing Protocol. And by the way, these are very aggressive rules. For the very few of you, the very few of you who have a lot of cash and you guys want to test faster, you can let them run a little bit longer. Okay? Because these are very, very aggressive rules. Because they're good for everybody. They're good for intermediates, beginners, advanced, and all that. But if you're very advanced and you have a lot of cash, you can let them run a little bit longer so you can learn a little bit faster.
[23:14] Antonio: Having said that, the one metric that's missing from your question Chris is the CPE. Right? So the cost per engagement, aka the cost per checkout. So if you tell me that, and that's why it's always a holistic read guys. If you just got a sale for like 200 bucks, you spent 200 bucks and you got one checkout, it's not a good ad. Right? Because likely it's not gonna be consistent. The cost per checkout is insane. Right? But if the cost per checkout is 50 or 40 and it's breakeven, I'll probably let it run a little bit longer. Because it's getting enough checkouts where on average it should be even more profitable. You know what I mean?
[23:53] Antonio: So looking at these two metrics together is very important and this is something I feel you guys are not doing yet. Now obviously stage one, right? Stage one is Million Dollar Testing Protocol for all of you. Very important. Stage two is learning how to look holistically, right? So learning how to look both engagement and CPA together. Right? And eventually you start developing an intuition, which is stage three. So by that time, honestly, just do this if you're really advanced. And I, this is something I only tell to people who are already making millions sometimes. But so please take it with a grain of salt if you're intermediate, especially a beginner. But eventually you start building an intuition where you know, well, this hook, this script, I've just combined all my winners. It would only make sense this should crush. Even though I cut it at let's say 60 bucks or 50 bucks with no checkouts, I'm probably gonna relaunch it on a Saturday to see if it gets sales. Because this is really good and I just combined all my winners. I've been doing this for a month. So that's where you start building an intuition. But intuition is stage three guys. Intuition we're gonna build it together. For now, step one, Million Dollar Testing Protocol, follow the rules.
[25:00] Antoine: follow the rules. Step two, if you're able to look at cost per engagement and CPA, aka ROI as well, in conjunction... what happens here? It's not a setting, but anyway. But if you're able to look at these two metrics in conjunction, right, CPE and CPA, aka also ROI, then you're able to make better decisions.
[25:21] Antoine: Once again, just two classic scenarios I've seen in the Looms today. CPA 200 bucks and it's breakeven, or even like CPA 150 and it's slightly profitable, right? Let's say you're like 30 dollars profit and your CPA is 150, I would just pause it. Like take my profit and run. Because likely it's not going to be profitable. Likely on average it's not going to be profitable because the cost per checkout is too high.
[25:44] Antoine: Now that's where a small intuition starts coming into play. If you're seeing a lot of checkouts are not firing in the ad account, and that's the main ad getting checkouts and it got a purchase, now maybe some checkouts are actually from that ad. So you start building that, not just intuition, but actually your ability to make assumptions based on incomplete data. That's the most accurate way of describing this.
[26:07] Antoine: And this is probably one of the most advanced skills that people don't talk about in this space, honestly. Because data is always going to be incomplete. So there's always a slight factor of luck that we're always trying to minimize, but it's always there. Sometimes you just run an ad for like two or three days and it just gets a bad pool of people. But if you just launch it, for example, on a Saturday, Sunday, where the days are just better, sometimes it works.
[26:32] Antoine: I'm not saying you guys should all do this, because for most of you, you just should learn how to make better ads, right? But as you get more advanced, I think these are things that you guys deserve to know and you should know to get more advanced in your media buying skills. Okay?
[26:49] Antoine: So, "My script was performing really well, I was building momentum, I had a 920 a day." That's freaking awesome, congrats. "The day after the big day was solid too, but then Thursday and Friday I had zero sales." Which is funny, I remember that Richard, I actually remember that. I think we talked about you after with Chris as well.
[27:09] Antoine: And we actually talked about it. And we actually said it in the call, I'm pretty sure. We said, okay, don't get scared if one of these days you get zero sales, because that's why we look at the averages, right? I would be curious, Richard, if you can tell me what happened in the weekend with that same script. And what you were testing then. So how many hooks, how many scripts, how many ad accounts, and all that fun stuff.
[27:30] Antoine: Okay? But that's 100% normal. Like, got to a thousand bucks a day, wow, now my life is going to change, and now I get two days with no profit. Welcome to media buying, right? It's not linear, guys. It's like this, but that's why we optimize for averages, right? And for clarity. Because if you're not doing this, it's a rollercoaster every day. It's crazy. Right? But I would be curious to know what happened during the weekend as well, so I can have more data. Okay?
[27:54] Antoine: "Do old ad accounts need warming up, and do they have different UIs? I'm getting asked to connect a Threads account on a new account to run ads." Now, typically if you unselect the Threads placement, look, you don't need to do that. Having said that, different ad accounts have different UIs, that's just a fact, and you just need to be resourceful to deal with that.
[28:16] Antoine: Now, you can just obviously create a Threads account, but also honestly I would just remove the Threads placement. The Threads placement in general is the... I was going to say a curse word, but it's the worst placement that you can have in most campaigns. I haven't tested it enough, because just for most campaigns it's just really bad.
[28:33] Antoine: So myself, I either run with Advantage Plus because it's easy, or I remove Threads, or I remove Threads and Audience Network. But if you're in doubt, I would just remove Threads. Okay? If you're in doubt. But the three are valid. The three are valid. It doesn't make as much sense, but if the Threads placement is giving you issues, I would just remove it. Okay?
[28:55] Antoine: Heck yeah. "Hey Antoine and Boris, which plan to sign up for Claude?" You can just go for the most basic one to start, literally. You probably won't need more than the most basic Claude plan. Okay?
[29:10] Antoine: That's awesome. Okay, Chris did a great day. "I'm seeing order form visitors in DigiStore, but in ClickBank it only shows one." I think you mean ClickMagick, right? Otherwise everybody's going to get confused. ClickBank is another platform. "Is there a problem with my setup? I need to fix. It happened for the last three days in a row."
[29:30] Antoine: So typically guys, to be honest, DigiStore is going to overshoot your engagements. So I would trust ClickMagick more. The only scenario where I would tend to trust DigiStore a little bit more, or take that data a little bit more into account, is when you're also getting sales more than proportionally.
[29:53] Antoine: Because remember I told you this guys, like checkouts at best are going to be 30 to 35% conversion rate. So if ClickMagick is only showing let's say one checkout a day, and you're getting one sale every two days, the checkout to sale rate is like 50%. So it looks too high. So that's the only scenario where I'll be like, well, maybe these checkouts on DigiStore are a little bit more accurate.
[30:17] Antoine: But in general, I trust ClickMagick more. I just trust ClickMagick more, because I'm just seeing DigiStore overshooting checkouts more and more. So I just prefer checking ClickMagick, to be honest. But I'm always checking all of them. But that's something I said in the beginning of the training.
[30:35] Antoine: If I can, guys, always: cost, clicks, CPM, CTRs on Facebook. Engagements overall. And by the way, very important, because I've seen some people having issues pulling spend on ClickMagick. I'm pretty sure it's all in the training, so you shouldn't. But if you do, just remember, still count overall engagements on ClickMagick, campaign per campaign. Grab the cost from Facebook so you can have an actual cost per checkout.
[30:58] Antoine: So you get the engagements from ClickMagick, the cost from Facebook, campaign per campaign, so you can then have an accurate cost per checkout per campaign. Right? If you're having issues with ClickMagick. Obviously if you're not, and costs are accurate, then you can just look at ClickMagick for the cost per checkout.
[31:14] Antoine: And yeah, usually I don't look at DigiStore for the checkouts. I just look for the sales and the commissions amount. Literally. But yeah, if you think your checkout to sale rate is over like 35 to 40%, then maybe it's a little bit more accurate there. But I think it's very unlikely. That's there's a reason why we teach you guys how to look in ClickMagick. Okay?
[31:38] Antoine: And ads, the whole ClickMagick setup is in the training. So I'm just not going to keep on this topic, at least for now, because I see a lot of questions. But if we have time at the end, we can come back to this tracking topic.
[31:53] Antoine: "On the weekend," so Regis saying, "On the weekend CPCs doubled, CTR was half. Could it be just Facebook being a bit weird?" I mean, short answer, yes. Long answer, these are not the most important metrics. So I would love to know how much you spent, if you got any engagements, and what was your average cost per engagement and cost per sale before the weekend. Before, I don't know if that was just Saturday or Saturday and Sunday.
[32:17] Antoine: What I've seen personally, in general, that's a trend, every account is different, but the general trend is that weekends are better in terms, especially Saturday and a little bit Sunday as well. But typically weekends are better for engagements and sales, which is what matters. That's why typically I recommend people to run a little bit more on the weekend. Which doesn't mean not run in other days, but we already talked about this.
[32:42] Antoine: But front-end metrics sometimes are a little bit more expensive, because there are a lot of people running more on the weekends. So a lot of the times, like CPCs are higher, which doesn't mean campaigns are worse. So that's why I always ask for the bottom of funnel metrics, right? So engagements, sales, which are the top two metrics.
[33:00] Antoine: Having said that, honestly, once again, caveat, every account is different. So if you try this for like two or three weekends, and results are always worse than weekdays, ad accounts have variance as well. Right? I believe that's something I say in the training too, but ad accounts do have variance. Some ad accounts are better for certain days.
[33:19] Antoine: So that's why I talked in the beginning of the training, guys, very important, try to have as much clarity for your context as possible. What scripts are working, what days of the week are working the most. Start finding these patterns. What visual patterns you're seeing, what scripts are already working the most, and all that fun stuff.
[33:38] Antoine: Because once you start building that clarity, then you can start testing the new variables with the variables that you already know you are more confident they're going to win. Right? You're just more confident. It doesn't mean it's a guarantee. Okay?
[33:51] Antoine: "Are we able to create new catalogs for each campaign?" 100%. I just don't know when to create a new product set per campaign. I mean, in general, the way we show you guys how to create that, and by the way, there are people, like you can go crazy if you want, but I don't recommend it because it's not what we show in the training, it's not what I've tested with a lot of millions.
[34:11] Antoine: But in general, one catalog per ad. Literally. So the way I showed in the training, right? So you're just going to create a new catalog for every new campaign, and every new campaign is going to be a new ad. Unless you're just duplicating a winning campaign. Well, in that case, you're obviously duplicating the same catalog, because you already know the ad in that catalog is a winner. Okay?
[34:34] Antoine: Having said that, there are affiliates in the world who go crazy with that. They sometimes, they test multiple ads in the same catalog, for example, to try to test multiple ads at the same time. Something I've seen people doing, honestly I haven't tested as much. I always, I'm very transparent with you guys, always, in what I've tested enough to tell you guys and what I haven't.
[34:54] Antoine: But what I've seen people doing, for example, instead of testing hooks individually at the campaign level, is having, for example, one campaign for one ad, but the catalog within that ad actually has three variations of that same ad, each with a different hook. But this is just to let Facebook do its thing.
[35:15] Antoine: Because if they're within the same catalog, you're actually not going to know which hook is performing. And that's why I didn't test this enough. You know what I mean? Because if they're all within the same catalog, you're not going to have the metrics for each hook. You're just going to have the metrics for that catalog.
[35:30] Antoine: So people do this just to give more data to Facebook, but they don't have control on the metrics. So it's a trade-off, and I haven't seen this being necessarily much better, or at all, sometimes. So you could test it, but it just actually, you would need to create extra hooks in the hope that Facebook would be, would deliver them better with that ad.
[35:52] Antoine: But anyways, in general, just one catalog per campaign for every new ad. Literally just like I showed in the training, by the way. Unless you're duplicating a winning ad in a winning campaign, in that case you're obviously just using the same.
[36:08] Antoine: "Do you run your ads 24 hours?" Yes. Yes, yes, yes.
[36:13] Antoine: "How many campaigns 1-25-1 should be run at once while testing? Is there a good middle ground?" It's not a... honestly, it just depends on how much budget you have to test. Like, literally. I don't think there's a middle ground. How much budget, meaning also how many scripts, how many ads you're actually testing. Right?
[36:31] Antoine: So there's no golden number. What I do say eventually, if you start having ads that are close or profitable, that are close to being profitable or are already profitable, is I want to be spending more on them and their variations than just completely new tests all the time. Otherwise you're always just spending more money on completely new tests, which just doesn't make sense. Okay? Which I think is very important. So I think that's very important.
[36:58] Antoine: And I think somebody is seeing that gross is different than commissions. 100%. So it is different. Okay? So gross is the overall amount that we as the offer owners get. I mean, we, meaning my company. And by the way, sometimes it's not profitable. Just so you guys know.
[37:16] Antoine: When you guys see, for example, in Gert's case, he was seeing 345 gross and 211 commissions, right? First, this could be correct, it just depends on how many bottles you sold, obviously. You guys know that. But apart from that, we still have the platform fees, which you guys don't pay. If there are chargebacks or refunds, we pay. Obviously cost of goods sold, so actually producing the product, shipping the product, delivering the product.
[37:46] Antoine: So sometimes we just don't make margins. We try, by the way, this is useless fact for you guys, but just so you know, we try having 5% margins. So if we have 5% profit margins, we're very happy. Sometimes on a lot of the sales we make zero. Sometimes we make, we lose money. So it's a volume game.
[38:06] Antoine: But margins are very, very thin for us. We try making them as thin as possible. Now obviously, if you have a super high AOV, sometimes you have super high quality of traffic, which is something we can only see after dozens and dozens of sales for the same affiliate, then we increase CPAs. But sometimes, but this is very rare, because our margins most of the times are already very thin. Just so you know. Right? But we're always going to be trying to increase them, just so you guys know too.
[38:31] Antoine: Okay, that's interesting. That's interesting from Richard, or one of our golden boys, because a lot of people are already making good profit, but Richard is one we talked about. So, "I duplicated the winning ad and switched it to a 1-50-1 campaign on Friday. I got sales from it Saturday." Remember guys, I always say Saturdays and Sundays are really good days.
[38:50] Antoine: "Then I duplicated the 1-50 again and woke up to sales from the new one, but nothing from the original. So I ran it back again on Sunday, now I have three campaigns 1-50-1, and today none of them got sales." It happens. "On a good note, I did get a sale from a hook I've been testing." Heck yeah.
[39:11] Antoine: "Curious what's your take on the duplication pattern." That's something that really changes account per account. I think it's a really great question, because you pretty much tried duplicating 1-50-1 multiple times. For some accounts, just duplicating at the same campaign level is just better. Duplicating the ad sets. So just going 1-25-1, 1-50-1, 1-100-1, etc.
[39:30] Antoine: For some, just duplicating 1-25-1... The one thing I would say is, I probably wouldn't have duplicated many 1-50-1 in my mind, in my crazy scientist mind, because I'm trying to get clarity on whether the account is good horizontal scaling at the campaign level or at the ad set level. Campaign level meaning duplicating the campaign. Ad set level meaning duplicating the ad sets within the same campaign.
[39:59] Antoine: So that's the clarity I'm trying to build in my mind. When you do both, so when you go 1-25-1 to 1-50-1, and you duplicate the campaign, it's not very clear to me. Right? It's not very clear. So one thing I would have done is probably either just done 1-50-1, and then next day I would have had two 1-25-1s with that same ad, because then I'm trying to see if originally having multiple campaign level 1-25-1 is better than having 1-50-1 or 1-100-1, etc.
[40:31] Antoine: Not sure if you guys can understand it, but if I'm going to be duplicating at the campaign level regardless, I don't want to be doing this with 1-50-1 or 1-100-1. I'm going to be doing this with 1-25-1 typically. Because I don't know if this is going to work, so I want to minimize my risk, right? Because I'm testing some new stuff. So anyways.
[40:49] Antoine: So typically I duplicate at the campaign level 1-25-1, that's what I'm trying to say. And or I'm just duplicating at the ad set level 1-50-1, 1-100-1, etc. Whenever I see, so after you do this like two or three times, you're going to see a pattern. Oh, like 70, it's not going to be 100%, it's never 100%, be used to this, right? But eventually you're going to see, oh, 70% of the time, or most of the time, when I duplicate at the campaign level, it does better. Or no, whenever I do this, my original dies.
[41:20] Antoine: Cool, so let me not do this again, if that's the case, if the original dies. Let me now try duplicating just 1-50-1, 1-100-1, etc., and seeing if it's more consistent. Sometimes it's not the ad's fault, which by the way, this is very advanced talk, but hopefully you guys can get the gist. Even you guys who are beginners, this is going to be the type of talk that I want you guys to be used to.
[41:41] Antoine: But eventually it's all pattern recognition. And sometimes it's not the ad fault, it's just the structure that you're trying to scale it with. Okay? And I think that's important.
[41:52] Antoine: And by the way, when I'm testing these structures, when I'm testing these structures, I'm typically testing them in the best days. So I think you made a good decision to try doing this on a Saturday and Sunday. By the way. So that was a really good decision. Because that's what I would have done. I wouldn't have done this in another day, because once again, it's like I'm testing a new variable.
[42:11] Antoine: I already know the best days variable are like, for example, Saturday and Sunday. So if I'm going to be testing a structure, which is not something that's so important as ads. Ads I'm always trying to test them faster in general, because I'm not too worried about my budget obviously, right? But I'm testing ads as soon as I get them produced, because I don't want to lose time.
[42:29] Antoine: But for structures and ad accounts, typically I'm only testing them during the weekend, because there are less important variables. And if I'm going to be testing a less important variable, I might just test them in days that I know are typically better. Right? Very advanced talk, but I think most of you guys know what I'm talking about.
[42:48] Antoine: And meanwhile, just let's get back to a basic question. Mike is asking, probably a dumb question, but what does the 1-25 equate to? One campaign, 25 ad sets, same ad per ad set. That's the way we show you guys how to run. So if you haven't watched the training yet, or the media buying module, just watch it. And typically we try running that with the lowest budget possible, which is typically one dollar per ad set. Meaning 1-25-1 typically just means your campaign is also spending on average 25 bucks a day. Okay? Very important.
[43:23] Antoine: Simon is asking, "ClickMagick only tracks about two-thirds of my spend and clicks that I see on Meta. What's causing this?" Tracking. Right? So obviously, you can just, if you want to be as close as possible to 100% accurate, you can just go through the training again and try resetting up from scratch. That's one option.
[43:43] Antoine: The second option is, if it's tracking engagements, that's what it's supposed to be doing. Because once again, I mentioned this a few times in this class today, I look at costs and clicks in Meta. That's where it's accurate. On ClickMagick, I'm looking at engagements. And then if you want to have a super accurate cost per engagement or cost per checkout, it's the same thing, metric, I'm pulling cost campaign by campaign on Facebook, engagements campaign by campaign on ClickMagick. Most accurate.
[44:11] Antoine: And then on DigiStore, what's most accurate obviously, sales and commissions. Which is what matters for you guys in DigiStore. Right? Now I am keeping an eye on everything on all platforms, but that's where, that's the basics where I get my clarity from. So once again, I answered a question earlier on where I said, well, okay, if you're getting multiple checkouts on DigiStore and you're getting a lot of sales, and ClickMagick is just not tracking engagements properly, I might consider the ones I'm seeing on DigiStore.
[44:40] Antoine: But overall, sales and commissions on DigiStore, engagements on ClickMagick, costs, clicks, CTRs, CPMs on Facebook. Okay? I think just that's just more clear for most of you. So you can start focusing on the stuff that really matters. Okay?
[44:57] Antoine: "I had one ad that made me a sale, I turned it off at 180 because I had no new sales. I made new variations, one opening scene and beefed up the script, which is good. Both gave me engagements but no sales. Because at that point I had made eight ads for weight loss, I switched niches, then three new ads for memory, two had good CPC..."
[45:18] Antoine: Okay, that's sorry guys, because that's a long, long question from Chloe, which I love by the way, but just takes me time to read.
[45:31] Antoine: Okay, it's pretty much, okay, so it's pretty much a question on whether she should switch offers or not. Right? Having said that, she already made a few ads for memory. Good CPC, but no engagements I believe.
[45:51] Antoine: Guys, in general, Chloe's case here, she got a sale, right? Actually maybe she got even a couple sales, not sure. But she got sales, or a sale or a couple sales in weight loss. She has data. She has decent data. Now, I mentioned a few things already Chloe, so I want you guys to be more specific with your questions as well, because otherwise it's confusing to me, it means that it's confusing to you guys, which at the end of the day is the most important thing I want to avoid.
[46:19] Antoine: So what's the cost per engagement? What's the cost per checkout? Right? Because remember, just saying I got a sale doesn't mean anything to me. You got a sale, but was the cost per engagement 40? Well, in that case it was a potential winner, but it got unlucky. Most likely. Not 100%, nothing is 100%, but most likely.
[46:41] Antoine: Or it got a sale, but it was 150 or whatever, 160 cost per engagement. Well, you just got lucky with the sale. I don't think there's any risk to switching the offer or testing completely new ads. Or if you tell me the cost per engagement was 100, which is the middle ground, then I'll say, well, did you have other ads that got a better cost per engagement? Right?
[47:05] Antoine: And then you try mixing them up. Try grabbing the best from the ad that got a sale, grabbing the best from the ads that got a better cost per engagement, maybe if you join the two it's going to be better. So I try being, so what's the clarity I have? And based on the clarity I have, reverse engineer the decisions. You know what I mean?
[47:22] Antoine: But once again, if the cost per engagement was too high, I don't see a risk in switching offers. What I've seen in general, most people are running weight loss, because I know most people just either have more experience or they're just more motivated to run weight loss. So I do think it could be a good idea to run memory if you're comfortable with the niche. But both work, that's why both are in the drive. Right? So both work.
[47:45] Antoine: Just one, yeah, so the engagements were just too high. So I don't see a risk between doing memory or weight loss in your case. Okay? Unless, once again, you had other ads that got really good cost per engagement, in that case I think you have even better data to keep doing weight loss. If you didn't, then you can start testing memory, maybe it does better for you.
[48:08] Antoine: "Start with 1-25-1, then if I have a winning ad, test two 1-25-1 and one 1-50-1 at once to see what performs better." You can, yeah. You can do one at a time, or you can already be doing both styles of horizontal scaling at the same time. It doesn't matter. It just, honestly, it's just being more aggressive because you're putting more budget out to test this, which is not a problem at all.
[48:30] Antoine: If you do this and you don't have enough clarity yet, the only thing I would say, as I usually do, just do this maybe Saturday and Sunday, which are better days overall. By the way.
[48:40] Antoine: By the way, same thing for you Chloe. Just in general, just try getting the most clarity for you in the best days of the week. Once again, if you have a very short, short budget, by the way. Because if you guys have unlimited budget, you guys are learning, you're also paying to learn to a certain degree. So I think that's decent. Okay.
[49:01] Antoine: So that's cool. One question, and maybe this is premature, "Why don't we have the buyers sign up for a subscription? If they cancel after three or four months, that's fine, we make three or four times." This is already in the CPA price. So that's why we lose money on certain sales, because we know on average maybe in two or three months we're going to make some kind of money. Right?
[49:23] Antoine: But as you can imagine, it's not that easy. So that's why we're willing to lose money sometimes on the front end, after COGS, vendor fees, platform fees, and all that crazy stuff. Taxes, like we pay it all. You guys pretty much don't pay anything from variable costs at least. Maybe you have some fixed costs obviously, but from all the variable costs in regards to the product, we pay it all. Because we try having subscriptions as well. It's not an easy game, by the way, it's a very hard game, that's why the biggest companies in the world try playing it. But we try that. But it's already in the CPA. That's why you guys get such a high CPA, because we already...
[50:00] Antonio: gets such a high CPA because it already counts that we're going to try getting something on email lists, SMSs and all the fun stuff. So I'm very transparent with that.
[50:11] Antonio: In regards to body modifier scripts being rewritten, how long can the videos be at max since the winning scripts are around 3:50 and sometimes when I rewrite the scripts they end up being 4:35 minutes?
[50:24] Antonio: In general guys, so because most of you, even myself included, I have a good copywriter in my team, actually good copywriters in plural, but I'm not a great copywriter, that's what I mean. And most of you guys are not going to be amazing copywriters.
[50:38] Antonio: So in general, I think it's easier to cut fluff and things that are not really adding value to the script than just adding more stuff that's really good. Right? Because I don't see intrinsically a problem of having a script that's four minutes and a half.
[50:53] Antonio: But typically, if it's four minutes and a half, the extra one minute or two that you have in your script is just not good copy, because you're not a really, really good copywriter to actually be able to review the AI copy, right?
[51:08] Antonio: So in general, that's why I think for you guys having scripts from three to four minutes at most, probably around 3:30. There's no golden rule because you guys saw in the winning scripts some have three-ish, some have four-ish, some have even more.
[51:22] Antonio: But for you guys, I think at the most four, at most four or 3:30, because it's just easier. If you get a script 4:35 minutes, great, cut it down. Cut it down to like 3:30 or 4. It's going to be painful, but likely it's going to be forcing you to think all the things that shouldn't be in the script.
[51:42] Antonio: And this is much, much easier than to think about new amazing things. In general, copywriting, it's a lot like that. Like it's easier to write more and then only have the winning script at the end than to just try to write more amazing stuff. It's very hard, you know what I mean?
[52:02] Antonio: So I think for most of you guys, it's just better to have shorter scripts. No problem if when you rewrite it becomes 4:30, but then cut it down to like 3:30. I think this is going to make you much more money. Okay.
[52:16] Antonio: Just answering a question here. Does compressing a four-minute ad to 100 MB create any issues with the audio output to viewers? I mean, you can even check it yourself, but it shouldn't. It should not. Okay.
[52:32] Antonio: For Memo, can I expand the targeting to men and women? You can test it. Like the demographics and the offers is something we have already tested. So anything else you test that's not in the training, you can, it's just at your own peril, right? Literally, literally.
[52:49] Antonio: So short answer, you can. It's not like we can't deliver Memo to other demographics, we just haven't tested as much, literally. Okay.
[53:01] Antonio: Guys, do you have any more questions? We only have I think seven minutes. So if I haven't seen a question that's very important or you want to ask any kind of questions, try to ask them again if needed.
[53:16] Antonio: I killed an ad because of high CPC, but I forgot to convert AUD to USD. It was only in phase one. Is it worth turning back on or duplicating and going again?
[53:25] Antonio: In general, Luke, if this was one of the first ads you created, I think it's probably bad, to be very blunt, unless you have an amazing talent. In that case, just watch your ad, compare it with the new ads that you created, see if it's really good.
[53:38] Antonio: If it's really good, because you haven't tested it enough, sure, turn it back on. But if you think it's worse than the other ones, why doing that, right? You're just spending more money. So I think that's going to be based on your judgment. Okay.
[53:51] Antonio: Let me just see if there are old questions that I didn't necessarily, necessarily answer. Oh, I think that's an interesting one. Just a second guys.
[54:06] Antonio: Ryan, if I finish making a new ad at like 12:30 AM or 1:00 AM, can I just launch it for that same day since it's only been one hour? Surely that's not enough to count as Facebook rushing to spend.
[54:20] Antonio: Short answer, you can. That's the short answer, Ryan. Just double check, long answer, as usual. Short answer, you can, especially if it has only been even a couple hours, by the way, Ryan. But there are a few things that can come into play.
[54:33] Antonio: And by the way, for some of you guys who want to go more advanced, just one quick thing that I mentioned already as well. If you guys want to test accounts that have the German time zone, it still needs to be in your currency, by the way, in the currency that you're paying with your card, because otherwise you can have payment issues. Please don't change the currency.
[54:50] Antonio: But you can try changing the time zone in new ad accounts because sometimes this does make life easier in terms of spend spikes and spend patterns for you to analyze. Okay? Just one thing for you guys who want to be more advanced for new accounts that you're going to test.
[55:06] Antonio: Having said that, coming back to your question, Ryan. There's not enough to count as Facebook, correct. So if it has only been a few hours, sure. Having said that, it depends on the time zone of your ad account. That's why I remembered that.
[55:19] Antonio: So for example, if you have seen your ads are spending their full budget at like 4:00 AM, I'm just giving a random example because I don't know your ad account time zone, then likely these extra hours make a lot of difference, right?
[55:31] Antonio: However, if it typically takes like 10 hours for your ads to typically spend and you only lost like two of these 10 hours, then sure, you know what I mean?
[55:40] Antonio: So that's a long answer for you to get very, very advanced with your questions and your answers and then obviously your decision making, because it depends on the spend spikes of your ad account. But short answer, for most cases, it has only been one hour for you, so typically you can just launch it so you don't have to waste a full day to launch it in the next day. Okay?
[56:00] Antonio: Not a perfect rule, but I think it's an interesting thing to bear in mind.
[56:07] Antonio: Hey Antonio, if you already answered this, what is your favorite AI to create B-roll? Kling, SeaDance, Vidu? Honestly, they all work. Something I've done, by the way guys, which I think is just good to know, a lot of those have free trials.
[56:20] Antonio: So you can just create the first version in all of those, do this like two or three times for two or three pieces of B-roll that you want to create, see which one is just more realistic, right?
[56:31] Antonio: And it's cool because it develops a good sense for you guys to actually review the output that the AI is giving you, and then you can just pick it yourself, right? I don't have a particular preferred way, and by the way, my team has used all of them, literally.
[56:46] Antonio: So I think they all can work, but depending on even your prompting style, you are going to find that you're better at using one of them to create more realistic B-roll, because at the end of the day you just want to be more realistic, right, with B-roll. So yeah.
[57:00] Antonio: And I've seen people having created some really amazing realistic B-roll, so congrats on that.
[57:06] Antonio: See you on Thursday, Ulrika. Appreciate the feedback and the kind words. Really appreciate that.
[57:12] Antonio: So at what time German time should we start running ads? Robert, okay, so guys, please don't ever get confused with the things I say because I'm already starting to say more and more advanced stuff. And by the way, I think we just launched a more advanced module as well for you guys who already have access to module eight, pretty sure. I can confirm if Chris already uploaded, if Chris's team already uploaded the classes.
[57:35] Antonio: Started talking about bid caps, which is a very modern approach to media buying. A lot of more modern media buyers are using a lot of bid caps. I've been testing a lot with bid caps. I think it's a very interesting strategy, very advanced as well.
[57:51] Antonio: But anyways, coming back to your question, Robert. What time? So basics, basics. The basics are at your account time zone. Midnight for your account time zone. That's the basic in the training.
[58:04] Antonio: Now, one thing I mentioned is, for you guys who are testing new ad accounts and you're going to create new ad accounts, you can create a German time zone ad account so it matches the time zone of the ad account and the time zone of when you're running ads.
[58:19] Antonio: It's not a necessity, that's why we didn't teach it like that, FYI, very important, right? However, I think it's worth the test. So as you guys get more advanced, I'm going to start giving more stuff besides the training, besides the basics, so you guys can test this yourselves as well, because some of you are already getting like a thousand bucks days, right, and more.
[58:41] Antonio: So, but yeah, don't forget the basics. It doesn't mean that you need to be switching launch times for every new account, otherwise you're going to get crazy. It's just going to be another variable. There's a reason why we didn't teach that, because it's going to be another variable for you guys to look at, which maybe in advanced modules we're going to teach, but it's not necessary, right? Very important.
[59:01] Antonio: Every time I make a campaign, I get a processing error. Then when I try to pay, I get "I couldn't process payment". Then after a few days, it will go through and no problems after. But next time I start a new ad account, here comes the same fight and the same type of errors.
[59:16] Antonio: Jack, sometimes Facebook has these issues and it is part of the media buying skill, fortunately or unfortunately. I think it's fortunately because it's a very important skill to have in general in entrepreneurship, you need to be resourceful.
[59:30] Antonio: So for example, I never got this error, literally, and I've been running ads for way too long. So it happens, but you found a way, and that's the most important thing. Okay? So don't get frustrated. Don't let frustration hold you back from the most important things, which apparently you are doing.
[59:52] Antonio: I don't see a CTR percentage in the testing protocol. Correct. There isn't. Because the CPC is a combination of CPMs and CTRs. So you just look at the CPC. Okay? Short answer, Chloe. But yeah, you can follow the million dollar testing protocol by heart. There's a reason why there is no CTR. Okay.
[1:00:13] Antonio: For sure, you're a nice guy. I try to be, Boris, I try. I try, I try. It's the best we can do.
[1:00:23] Antonio: Cool guys, final questions. We're literally at the hour, quote unquote, at the half hour. I'm going to try to see if there are any old questions I didn't answer because I try to answer you guys all, but fortunately you guys engage so well, sometimes I forget one of them.
[1:00:44] Antonio: By the way guys, okay, that's pretty cool. Brett, so I'm really glad I found this question, which by the way is not a question, it's just an insight for you guys. Really cool.
[1:00:54] Antonio: In Superior Ads, when creating a video, I found that creating the subtitles in German and English is very helpful to find the placement for B-roll to match the script, and then delete the English subtitles when finished.
[1:01:10] Antonio: That's super helpful. I know a lot of you guys are already doing this, by the way, but for those of you who are not, I've seen this being helpful too, by the way. You don't need to, but I've seen this being helpful.
[1:01:20] Antonio: So once again, I'm going to repeat that real quick for those of you who didn't catch that. I found that creating the subtitles first in both German and English is very helpful when finding placements for B-roll to match the script, which is something that's very important, and then obviously, please don't forget this step, delete the English subtitles when you're finished. Really good. Appreciate you, Brett. It's really cool. Yeah, maybe a lot of people didn't think about that. That's a really cool tip. Yeah, a lot of people are appreciating that. That's awesome.
[1:01:53] Antonio: So we learned a lot of things guys. We learned a lot of things. Okay, maybe one last one. I'm addicted to answering you guys' questions, I can't go away. Let's see, hopefully it's a good one.
[1:02:04] Antonio: Got two campaigns with great CPC, they passed the first stage. Then I got two checkouts on Digistore, but they're not showing up on ClickMagick. Could that be that Digistore is overfiring? One campaign is now at 60, the other one is at 40. Since I don't know where the checkouts are coming from, what should I do?
[1:02:20] Antonio: In general, that's a good question because I know a lot of people are going through this. In general, Digistore is overfiring. So in general. So in general, we're very aggressive with the million dollar testing protocol, so you guys don't spend a lot of money betting that Digistore checkouts, which are typically not accurate, are accurate. So typically they're not accurate.
[1:02:44] Antonio: So first things first, based on what you said, it seems that you didn't have any engagements firing in ClickMagick whatsoever. So the first thing I would do is just please double check your ClickMagick setup. It's a technical setup, but you have the whole step-by-step in the training, so make sure it's correct. Right?
[1:03:02] Antonio: If you're not going to be, you're never 100% sure, nobody is, but if you're 90% sure it's correct, then I'll probably pause the $60 one and let the $40 one running. Because likely Digistore is overfiring. Okay? So in general, that's the way it is.
[1:03:21] Antonio: And then once again guys, I think that's important for you guys to check out the setup is correct 100%. Well, in that case I'll pause the $60 one and let the $40 one running.
[1:03:29] Antonio: And guys, overall, we talk about this a lot, but the more data you have, the more these problems are not going to matter as much, because you're going to start developing experience with your ad account, with how many checkouts are not firing in ClickMagick, how many sales sometimes are not firing in ClickMagick and Facebook.
[1:03:48] Antonio: So you start developing your own averages for your own situation, and this is data as well for you guys to optimize. Right? So I think that's very important.
[1:03:57] Antonio: Obviously at super low spend, it's super annoying, I'm not denying this. Like if you're spending like 25 a day or 50 a day, and like one checkout would make all the difference, yeah, then it makes a huge difference, right?
[1:04:09] Antonio: But sometimes if you have enough budget also, you can just let them run a little bit longer and see if it's actually a tracking issue or not. But that's why in the training we go over all of this. Okay?
[1:04:21] Antonio: Thank you so much, Virginia. Yeah. Yeah, you did spell it correctly. Appreciate you.
[1:04:28] Antonio: Does Digistore overfire ads? I mean, there's no specific percentage of Digistore overfiring, honestly. So that's why I don't look at it too much. But that's a good question. I'm going to try to see if there's a typical range, but I wouldn't be able to tell you right now to be honest, because I don't even look too much at Digistore for checkouts once again.
[1:04:48] Antonio: I'm getting CPMs of around 30, CPCs around one or less, am I getting bad traffic? So first things first, Simon, I would look at obviously engagements. If you're also not getting engagements, depending on how much you spent, it's normal. Let's say you only spent like 50 bucks across two ads, you just didn't spend enough per ad, literally, sometimes it's as simple as that.
[1:05:08] Antonio: However, if you do suspect that, sometimes it's worth also just testing a new ad account with your best ad Saturday and Sunday. Because you want to get clarity on bad traffic.
[1:05:18] Antonio: By the way guys, important stuff. Typically, bad traffic overall comes from ads, ad account, and execution mistakes. Execution mistakes is typically something in regards to catalog. Ads is just bad ads. And ad accounts is literally ad account dependent.
[1:05:40] Antonio: So one thing I always do, if I think I'm getting bad traffic, meaning CPCs are around where they need to be, I'm spending enough and not getting enough engagements or no sales at all, right? Because I need to be getting some sales at decent spend, like 200, 300, 400 bucks, I'm already expecting sales, at least one sometimes, a lot of the times, right? Unless I'm doing something really bad, but typically I'm not.
[1:06:03] Antonio: So one thing I do often is like, after you started testing at least like three, four, five scripts, and you start getting data on at least one that has a decent cost per engagement and ideally a sale, then the next weekend I'm always testing like two or three ad accounts to see if I have a better ad account.
[1:06:23] Antonio: And I do this in the weekend, we mentioned this already, because typically Saturday and Sundays are better days. So I'm testing a minor variable, which is the ad account, it's not a major variable, but it is a variable. I'm testing a minor variable during the weekends.
[1:06:36] Antonio: And then if I found a better ad account, great, then I start testing just with that ad account. I don't necessarily need to pause the other ad account if I have profitable ads there. If I don't, I just pause it all and I just start running the new ad account. Right?
[1:06:49] Antonio: So that's something I've been doing in the past, very advanced, but I feel like a lot of people can test this relatively well, especially if you're also seeing weird spend patterns throughout the day and you want to test also German time zone ad accounts, which I think is worth testing as well if you guys go test ad accounts. So a lot of advanced stuff I think we learned a lot.
[1:07:12] Antonio: Do, okay, final one. But it is a good one. Okay, Simon. Simon, you held me here for an extra few seconds. Do you use the same Business Manager and pixel for the new ad accounts?
[1:07:24] Antonio: Same pixel, if it's the same offer, well typically it's going to be the same offer, so yeah, same pixel. If you can create new ad accounts in the same Business Manager, just same Business Manager. If you can't, well, you're just going to have to do it in a new Business Manager. So very simple. Okay?
[1:07:41] Antonio: Down the line, you guys can think about testing new Business Managers. I think that's a little bit too much for 99% of you, so I'm not going to cover this right now. But it's something that at my scale and Chris's scale, we test BMs as well.
[1:07:57] Antonio: But honestly, it's not the needle mover in the beginning. It's just making better ads, making better decisions, understanding how to make data with the most clarity you can, even though you're always going to have incomplete data, you're never going to have complete data, it's normal, right? And with these three skills, you're already very, very close to being a very advanced affiliate. Okay?
[1:08:19] Antonio: So that's pretty much it guys. Appreciate you. Hopefully you guys enjoyed this. See you guys in the next one. Bye bye.