4 May 2026

[12:31] Antonio: So, when you guys submit your ads for review, I'm going to review them. And I've been seeing a lot of people that have a good hook, but then the rest of the video is just a mess. Like, the editing is not good, the script is not good, the visuals are not good. And that's why you're not getting engagements. So, you need to make sure that the whole video is good, not just the hook. The hook is just to get them to stop scrolling, but the rest of the video is what's going to get them to engage and eventually buy. So, focus on the whole video, not just the hook.
[12:30] Antonio: already there. All of you guys are going to get there eventually. But anyways, um, and I'm seeing some people are not testing two to three new scripts for the first batch. Ideally, I always test three new scripts for every batch for a very simple reason, uh, because then I'm able to compare. At least for the initial batch, I want to be testing three different scripts. Why? Because then I can compare them against each other.
[12:52] Antonio: So for example, sometimes if you're just testing one ad and it has good CPC, sometimes it's just because your ad account has a better CPC, but you can't compare with other scripts. So when you have two or three ideally new scripts initially, it's just so much easier to compare because now you're going to be able to tell, oh, two ads got, I don't know, $1 CPC, but the other one, regardless of the CPC, got a really good cost per engagement. So that is a better script.
[13:18] Antonio: Because obviously engagements are more important than CPC, much more important, and sales are much more important than anything else. You know what I mean? So that's why at least two to three ads per batch. At least two, but ideally three.
[13:32] Chris Reader: Yeah, and guys, just to save yourself a lot of effort, right, it's you guys always, the biggest reason people don't have success is because they're not following what we're teaching. All right. So like, we're always seeing people saying, oh, I've run one ad. You know, guys, we tell you from the beginning, run three ads. Okay. So you always need to be following what we're teaching. We're not just teaching you some random stuff and say, oh, here, maybe do this, maybe do that. Right. We tell you guys the exact, um, the exact process. Okay.
[14:05] Chris Reader: So you need to follow it step by step, okay, including three ads at a time. And just to iterate on that, we have the testing protocol for a reason as well. Like I had someone reach out saying, oh, well, I've had all of these clicks and I haven't had a sale yet. That doesn't make sense. And it's like, we have a testing structure for a reason. Like it does not matter if your ad is getting like a million clicks. If it's not making sales, you need to test new ads.
[14:33] Chris Reader: So just because an ad fulfills one part of its goal, which is to get clicks, does not mean it's automatically going to be a winning ad. Okay. Like some ads will get heaps of, you know, for example, like all of the ads me and Antonio launch always get really good cost per click, right? Because we know how to make a good ad. We know how to make a good hook. We know how to make a good opening scene.
[14:56] Chris Reader: But that doesn't just mean every ad that we launch that gets a good cost per click is a winner. We have to actually find the ads that resonate with the audience that actually get sales and they get sales profitably. So for whatever reason, I don't know why, but so many of you guys now are thinking, well, my ads are getting clicks, why aren't they making money? And it's like, nowhere in the training do we say that like, if your ad is getting clicks, it's going to be a winner.
[15:23] Chris Reader: Right? Your ad getting good cost per click is the first step. You know, that's really, really good. That's the first step. But then we need to make sure it's getting engagements. Then we need to make sure it's actually getting sales. Okay. And the biggest mistake people make is again, not following the protocols we have in place. Like someone else messaged me saying, oh, I spent, you know, $250 on this ad and it's getting heaps of clicks, but it's not making a sale.
[15:48] Chris Reader: And the first thing I said is like, why the hell did you let it run to $250? Like we have a testing protocol that says if you do not make a sale by like $170, like you turn the ad off, you know? So I just need to reiterate, like you must follow the protocol. Okay. Like if every single ad that got a really good cost per click was automatically profitable, you know, me and Antonio would be like billionaires right now. But it's not the case. You know, getting clicks is like the first step. That's really, really good.
[16:20] Chris Reader: So if you're getting a lot of clicks, you know, congratulations, but you need to then pay attention to, all right, it's getting engagements and then it's getting sales. So that's why we have this sort of conveyor belt. Like you let an ad run, it's getting good clicks, you leave it on, it's getting engagements, you leave it on, and then you wait, is it getting sales? Yes or no. And that's the reason why we always launch multiple ads at a time.
[16:40] Chris Reader: Because if you're running three ads at a time, you will be able to see, well, both, you know, three ads have spent $170. One of them is profitable making sales, the other two aren't. So turn the other two that aren't off. You know, and that's the, that's the structure. Okay. All right. So does that make sense, guys? Right. Does that make sense? Okay. Yes. Yes. Perfect. Perfect. Perfect. All right.
[17:22] Chris Reader: All right, guys, there's a lot of sort of questions coming through here. Uh, just guys, if we don't answer your question immediately, don't spam your question. Like the more someone's, uh, if you guys spam questions, I'm just not going to answer it just to teach you guys a lesson because like, if you're spam, like we go, we go through the questions in order. And if you're spamming questions, it just throws the whole order out and it's very annoying. So do not spam questions. All right. Just, you know, we're all adults here. We don't need to spam questions. Okay.
[17:50] Chris Reader: At the end, you know, if we do not, if we miss your question for whatever reason, you can write it again, but like, if you're just mass spamming questions, it's not good. Um, all right, let me jump in here and see where we're at. Okay. All right. I just need to find it. So someone here asked, if we make a new pixel, do we need to integrate it into ClickMagick? Yes. Okay. So if you do make a new pixel, you do need to integrate it into ClickMagick again, the same way that you did with the first one. All right.
[18:28] Chris Reader: Because that's what sends the data back to Facebook. So you need to do it for each new pixel. You should only really be having two pixels max right now, guys, because there's two different niches that we've got for you. So you do need to set that up each time. That's correct.
[18:46] Chris Reader: Um, so someone here's asked a question. So regarding the evolution method, am I right that we do not evolve a script that only has one engagement and no sales? Yeah. So look, when it comes to the evolution method, right, you're always going to have, um, more, like the more you test, the more you can see what's working and then the faster you can optimize, right?
[19:20] Chris Reader: So a lot of people fall in the trap of, um, you know, they run three ads or God forbid you don't run three ads, you only run one, and then you evolve that one ad. Now you have such limited perspective that you're going to probably waste time, right? So the more an ad has performed, the more you should optimize it. So I say that because if you've ran three ads and only one ad has gotten an engagement, you might be worth just testing more ads, right?
[19:54] Chris Reader: We have so many different ads for you guys to, to, to test from, right? Different scripts, different styles of ads and so on, that it's better to wait until something at least gets like past gate two or even makes a sale before you evolve it. Because if you evolve an ad that's just not performing, well, now you're spending all this time trying to optimize something that doesn't even have like any performance.
[20:22] Chris Reader: So it's better to test more ads to begin with to find something that's getting three, four engagements, one sale, because then you've got more to improve, you know? Like if an ad has got three engagements and you double its performance, it's going to have six engagements, right? Whereas if an ad's got one engagement and you double its performance, it's going to get two engagements. So it's not like that effective, right? Uh, what do you think on that, Antonio?
[20:54] Antonio: I completely agree. That's why I always like having a comparison of more scripts because then you can start understanding patterns. It's all about pattern recognition, guys. Like when you realize that a certain kind of script pattern is getting a better cost per engagement and then the other ones are not, there you have it. And then you can have a holistic view. For example, some ads have super low CPCs, but they get no engagements. And it means nothing, right?
[21:19] Antonio: But then you understand, oh, maybe this hook is getting people who are very curious, right? But then the body doesn't turn them into buyers, people who are going to go into the checkout. So you can start analyzing data. So if you're not testing at least two or three scripts, typically you just don't have enough data to compare. That's the problem. And I think, uh, Trisha is still asking about the Facebook account partners. I think you were about to mention it.
[21:42] Chris Reader: Yeah, yeah, yeah. So guys, if you have a Facebook account shut down, I'm going to post, uh, in the chat here. This is only if you do not have a Facebook profile. Guys, if you have a Facebook profile, if you've got an ad account, do not even open this link. It does not matter. Ignore everything I'm saying. And I say this because sometimes people think, oh, well, this looks good, so I'm going to use this instead because, you know, it looks fancy and etc. It does not matter.
[22:01] [SCREEN 22:01] A web page is shown. The URL is `primecircle-agency.com/chris`. The page has a white background with black and purple text. The main headline is "Finally a program where ethical advertisers get the edge". Below that, smaller text reads "Complete Meta Setup Ready in 1-Click — Prime Circle Agency in partnership with Christophe Reader — delivers everything you need." There are three boxes below this. The first box is titled "Complete Infrastructure" and lists "A+ Facebook Profiles v2.0", "Aged Fan Pages", "U.S. Business Manager", "Pixel Bank", and "Launch campaigns immediately". The second box is titled "High Score Meta Ad Accounts" and lists "Direct access to the BM 8000+", "Launch campaigns immediately with premium delivery", and "No spend limits". The third box is titled "Unlimited support & Replacements" and lists "Pages, profiles & accounts replaced within 24h", "Dedicated account manager", and "Campaigns never stop". Below these boxes is a section titled "Program Partner" with a picture of Christopher Reader and the text "Christopher Reader", "Lead Advertising Strategist", "Revenue Generated $364+ Million", "Personal Success $10M in 3 months", and "Program Success 100+ NoSaleProfitSystem students already benefiting from this partnership".
[22:10] Chris Reader: Right. This is like, if you've got your own account, like just use your own account. Also ignore how it says No Sale Profit System. This is just a page that they set up for us. It's all the same. It's not like specific to No Sale Profit System. So guys, this what they'll do is they'll give you a Facebook profile, they'll give you a page, a business manager, and they give you an ad account. Okay. So I've just dropped this in the chat. This does cost money. Okay.
[22:43] [SCREEN 22:43] The screen scrolls down to a section titled "The Problem". It lists three problems: "Toxic Environment", "Algorithmic Confusion", and "Poor Performance". Below this is a section titled "BM 8000+ Advantage" with three statistics: "Bigger Reach, Better Buyers.", "30% lower CPAs", and "100% reduced ban risk". Below this is a section titled "Meta Verified Partnership". The screen then scrolls down to a section titled "NoSaleProfitSystem Complete Setup". It has three steps: "Request Access", "Receive Setup", and "Launch Campaigns". Below this is a pricing box titled "Complete Package". It lists "A+ Facebook Profile", "U.S. Business Manager", "Aged Fan Page", and "Agency Ad Account". The price is crossed out "$599" and shows "$399 /month". There is a button that says "View Pricing Tiers". Below the pricing box is a section titled "What You Get Immediately:" which lists "Complete Infrastructure: (A+ Profile v2.0, U.S. Business Manager + Aged Page)", "High Score Meta Ad Account", and "Unlimited support & Replacements". There is a button that says "Get Started".
[22:43] Chris Reader: This does cost money. They give you, um, they give you a Facebook profile and they give you an agency ad account. Okay. All for $400 a month. Typically it's actually $600 a month, but since I know these guys and I use these guys and I'm friends with the owner of this company, uh, we they're giving you guys a massive discount here as well. And it's also seven days free for you guys to get started and set up and everything. So you get seven days to get organized and then they, then they, then you get billed.
[23:18] Chris Reader: So this is the setup. Um, this has got everything done for you. Facebook profiles, they show you how to log in, they show you how to get access. It's a little bit techy to get started. You know, you have to download a software to access the profiles, but this is a complete foolproof solution for you guys if you have a Facebook, uh, profile disabled or disapproved. Okay. Now I also want to mention, you do not need this if you just have an ad account disapproved. Okay.
[23:47] Chris Reader: This is only if your actual Facebook profile has been shut down. Okay. Now again, someone said, what, $400 a month, all caps. Guys, you make $400 in two sales. You know what I mean? Like again, this is only if you have been shut down. So I don't know why you're stressed about how much this costs when, you know, we have a solution here. People are already making thousands of dollars a week and this is, you know, like back in the day, this never existed guys, and it would cost you like two grand a month and you would have to do it all yourself.
[24:24] Chris Reader: But these guys have provided a full solution and it's actually very, very cheap and it literally allows you to make like infinite money once you got set up. All right.
[24:34] Antonio: Yeah, and just, just to be clear guys, if you haven't had an account shut down, by the way, if you have an account that's running, that you can run, don't think about this. Just don't think about it. It's completely useless. Especially because with our media buying strategies that we teach you, you reduce the chances of getting bans by a lot. Like it's very unlikely that that's going to happen with you. The catalog ads, what they do is they just reduce the chances of your ads getting rejected. It's not impossible, but it's very unlikely.
[25:00] [SCREEN 25:00] The screen shows a website for "Complete Package" priced at $399/month. It includes "4x Facebook Profiles", "1x Business Manager", "1x Fan Page", "1x Pixel Data", "1x Apple Pay/Card", "1x Proxy". There is an "Important Notice" that the price includes 1 agency ad account with a maximum monthly spend of $2,500.
[25:00] Antonio: So you don't need all that unless you're that one or two specific people that we saw in the chat that didn't have an account to run. Like...

[25:07] Chris Reader: Yeah, yeah. And um, by the way, even just having this connect, just um, like even like people in the chat are just like, also like that have ran Facebook ads, like, wow, this is so valuable. Like, even just knowing that this exists is like so valuable, you know?

[25:22] Chris Reader: Um, someone's also saying it's only $2,500 a month. Yeah, agency accounts cost, like the more you spend, it costs a little bit more. But you know, this is good. Once you guys are spending, if you guys are spending over $2.5 thousand a month, you're already making profit. And then you speak to them and they have different tiers. So you can get ones that are unlimited spend, you can get ones that are like $50,000 of spend. But this is, I told them to set this up for you guys because to begin with, you don't need to be paying more because you only need, like once you, if you hit $2.5 thousand in spend, like you're going to be making money. So you can upgrade the uh account that you have. But that's enough for this guys. I don't want to dawdle on this too long because again, most people are not going to need this. Uh, and I don't want to confuse everyone either. Okay?

[26:10] [SCREEN 26:10] Screen sharing stops. The video shows the two hosts, Antonio and Chris Reader, in a side-by-side layout.
[26:10] Chris Reader: All right. So let's now jump into some actual questions here. All right. So someone said, if I made a sale early on, uh, you know, I spent $30 and I let it run to $180 and it makes no more sales, do I turn it off? Yes. Okay. So at the hundred, uh, well, it depends on the engagements. If you're getting more engagements, you can. But typically by the $180 mark guys, we want to see like a sale or two sales. So it kind of depends on where your aggression level is, right?

[26:59] Chris Reader: Um, and Antonio, me and you can discuss this because the testing protocol, guys, it's a testing protocol. The scaling protocol comes after that. And so it really depends on where your, like, like what you guys want to do. Because, and it also comes with experience, guys. That's why we say run three ads at a time. Because you will see that some ads, by the time they spend $180, have two sales already, two or three sales already. So through that, you will then develop your own sort of, you know, strategy and intuition where, you know, if you, if you're running 10 ads, right, and three of them have two sales by $180, well then those ads are going to be the ones you keep on. And every ad that's breaking even, you just turn off, right? Because now you understand that, well, some ads are getting two sales by 180, so why would I, like, they're the ones that I want to focus on. Uh, what do you think, Antonio?

[28:03] Antonio: No, I, I completely agree. I think that's, that's typically the, and by the way, that's the framework I already have in the training guys, where as you start finding a winner, typically every new batch, I start doing 66% of the variations is variations of the winner, and then one completely new ad. Right? Because this is going to be the next step. But to get there initially, you just need to have good comparison tools. The most important thing in the beginning is the script. That's why I always say test three new scripts at first. The more you pause, you just replace them with new scripts, completely new scripts. And only after you have a profitable script, then you can start creating variations of it. You can start doing evolution scaling of it. And then every three new variations, sorry, every three new ads you want to launch, launch two variations of the winner, one completely new script, so you keep revamping that. And then you can do this forever, literally. And then the whole goal after that point is just eventually getting to 80% spend on your winners, so on scripts that have been proven already, and then 20% of spend on just testing completely new scripts. It's a very simple process. And as long as you keep using the million dollar testing protocol all the way, you're optimizing your testing budget as well.

[29:14] Chris Reader: Yeah. And we can start getting into more of this stuff guys, because this is where, you know, just to be up front guys, a lot of all the questions about like, we need to get to, we need to start getting uh, to the questions of, you know, decision making, ads, all this stuff guys. Like the training teaches you everything. Like for example, pixels. Someone's asking, can I delete old pixels? Guys, it doesn't matter. Like just follow the training as we teach it. Right? You just need to make a new pixel the way we teach it. You need to set it up the way we teach it. You know, you don't need to delete old pixels. You don't need to do this. You don't need to do that. All you need to do is just follow exactly what we teach. Okay.

[29:55] Chris Reader: Um, all right. So someone here had a question and you know, this is something that you guys may see. So someone said, I integrated ClickMagick into Facebook the way I just showed you guys. My costs are coming in. However, Facebook is showing more than what ClickMagick is showing. So guys, Facebook will, like the reason why the costs are going to be different is for two reasons. Okay. First reason is it depends what currency is in your Facebook account versus ClickMagick. So, you know, your Facebook account, if it's got, you know, Australian dollars for example, your Facebook account might show $200 and then that's actually 130 euros. So that's why there's a difference. The other reason as well is because there is a time delay on what the costs get updated. So it's typically like an hour. So it might be off by like an hour as well. All right. And the other reason as well is time zones. Okay. So you, you know, the way we set it up is the ad account time zone should be set up as the ClickMagick time zone. So I taught you that in the training as well. When you set up your ClickMagick project, the time zone needs to match the ad account time zone. Okay. But there will be a delay in costs, typically by an hour. Um, so that, that can happen there as well.

[31:28] Chris Reader: Um, okay. Um, all right. Let me go through here. So someone asked a good question. So do original scripts have more of a chance of becoming a winner versus changing variables, a little bit of variables provided by winning ads? Uh, it, the answer is like either or, you know what I mean? Like, you know, that's why we teach you guys the strategy of, you know, half of your, 50% of your scripts should model our ads exactly. And then 50% of them should be still modeling our ads, but more unique bodies with the prompts that I give you. And the reason is you guys want to spot the patterns. For some people, maybe the ones that are more close to ours are performing better. And then for others, maybe the ones that are more unique are performing better. So that's why we give you guys this strategy so you can spot the patterns, you can see the trends. And it's giving yourself both massive opportunities to find winners. Because you might identify that, you know, one of these ads is working well and one of these ads is working well. So now you've got two new ads that you can uh, you know, start creating variations from. So again, we teach you all of this. And the reason you might be asking that question is because you want to change the strategy we teach. Because you're saying, oh, well, if the ones you provide us are winning more, I'm just going to do all of those. But again, you need to follow the structure we teach everyone. All right. We teach it all for a specific reason.

[33:16] Antonio: Yeah. And guys, I think the, the best answer is always, uh, we teach it like that so you can use it as a data point. Right? Because first, it's good to write original scripts to look at the data because you're going to get better at the skill of writing scripts yourself. However, it would make no sense writing original scripts with absolutely, if you're not modeling anything. Right? So even to write original scripts, you would understand the patterns of our winners first. And then based on these patterns, you try to write something more original than the winners. You know what I mean? So at the end of the day, it's a combination of both. And that's why we teach a combination of both. That's why we teach half and half, literally.

[33:55] Chris Reader: Yeah. And the goal of this guys is to teach you to understand everything and then get on your own two feet, right? So obviously leveraging our winning ads is always going to be a tactic that's going to be very, very valuable. But as you progress and as you find ads that are performing and as you follow the evolution method, your ads will end up becoming more and more unique. Uh, you'll end up testing multiple different opening visuals, testing multiple different opening hooks, uh, improving your script, right? Like your script for example might be based on one of our winners. And then as you go through the evolution method, you might test three variations of that script again. And so it becomes more unique and you find a new one. Okay?

[34:42] Antonio: Yeah, by far the most painful process, but it's so important, is until you get your first sale. Because after you get your first sale, then you have some more qualified data to make decisions. Before that, you can do this based on checkouts. Before that, it's very tough to do it based on clicks because clicks honestly don't matter as much. They are the first gate, but they don't matter as much. So after you start getting engagements and then sales, then start finding patterns on the things that have worked. And then naturally, once you start doing variations, improve your script, change the hooks, then you just evolution scale in a way the winners that you already have. And at the end of the day guys, the most important thing for you guys to be able to see patterns is the naming conventions. And I still don't see a lot of you guys actually doing that. So every script needs to be named, every hook needs to be named, every, literally every ad that you're going to model needs to be named. Because otherwise, if you model one ad and then you just model a bunch of other ads and then a few days later you forget about it and then you model the same ad, you're losing money. Right? So organization is really important for ROI. So just have good organization. If you're just naming every variable, honestly your life is going to be much, much easier. Uh, if you struggle a lot with just giving a natural name, you can just have a number, which is fine. I prefer the name, some people prefer the numbers. It's not a must. But at least have a number, like hook one, hook two, hook three. And then have a sheet, right, or a Google Doc, it doesn't matter, where you have listed out every number with the associated hook, with the associated script and all that fun stuff. This solid organization will allow you in the future to find patterns. And this is for everything you do in life, by the way.

[36:19] Chris Reader: Yeah. Like just real quick guys, I think a lot of people overcomplicate it, you know? Like I'm going to share my screen.
[36:24] [SCREEN 36:24] Chris shares his screen, showing a blank Google Doc.
[36:24] Chris Reader: This is literally what I do, right? Like I'll have a Word document, you can use a Google document, you can use whatever, anything to write stuff down, whether it's Google Drive or anything. And I'll literally have like hooks at the top.
[36:37] [SCREEN 36:37] Chris types "Hooks" at the top of the document.
[36:37] Chris Reader: And every single hook that I want to test, I'll have hook one, hook two, hook three, hook four, right? And like continuously. Every single hook, even hook 15, as I keep adding them, I just add them here. And then obviously I'll, you know, have all the text here for the hook, right?
[36:58] [SCREEN 36:58] Chris types "Hook 1", "Hook 2", "Hook 3", "Hook 4" below "Hooks". Under "Hook 1", he types "Have all the text here". He copies and pastes this text under the other hooks.
[36:58] Chris Reader: Like all the text would be here for all my hooks. Then for my scripts, I will then have like, my script will be the entire script. So I'll have hook one, I'll call it for example, right, script one, hook one. Okay?
[37:10] [SCREEN 37:10] Chris types "Scripts" below the hooks section. Underneath, he types "Script 1 hook 1".
[37:10] Chris Reader: Then I'll have my entire thing here. And I will have it spaced out so that this is my hook, this is my script. Okay?
[37:22] [SCREEN 37:22] Chris pastes a block of placeholder text ("Have all the text here Have all the text here...") under "Script 1 hook 1". He highlights the first sentence to indicate the hook.
[37:22] Chris Reader: And then I'll do the same thing for hook, script one, hook two. Okay? I'll just do the exact same thing. Okay?
[37:37] [SCREEN 37:37] Chris types "Script 1 hook 2" and pastes the same block of placeholder text below it.
[37:37] Chris Reader: Then I'll have script two, hook one. And again, I just have the exact same thing. Right?
[37:44] [SCREEN 37:44] Chris types "Script 2 hook 1" and pastes the placeholder text.
[37:44] Chris Reader: And you can make these bold. Another thing you can do as well is you can actually turn it into like a, uh, you can turn it into like a heading. Oh, I don't know why it's glitched out like that, but you can add it as a heading. And then you can actually see, for example, if I do this, I don't know why it's doing that, but you can add it as a heading sometimes. Google Docs works a bit better than this for that. But um, then you can actually find them all. So this is what I do. So I've got all of my scripts, all of my hooks here. So every single hook I have written here. And every single script I have written here. And it's just a running log of what I need. So this document, I have documents that are like 20, 30 pages long. And I don't necessarily always look back and review everything all the time. I'm just focusing on like the most recent stuff, you know? Like if I'm obviously testing script 20, I'll be like all the way at the bottom just focusing on what I'm currently doing. But I have all my hooks, I have all my scripts here. So if I ever need to go back and look at, oh, what was hook four? Boom. I can see what hook four was. If I need to look at what script three, hook two was, I can find script three, hook two. And then I can take the whole thing and then turn that into a variation. So that's the biggest key. A lot of people try to like literally overcomplicate this so much. But all you need is guys, just like one document per offer. You just need literally one document per offer and you just navigate it like that. You know, you can make tables and you can make complicated tracking sheets and stuff guys. But honestly, every single time, like every super affiliate I know just keeps it simple. Like every person that I've ever met that has like an entire, you know, an entire Excel sheet with codes, scripts, hooks, I have never personally ever seen any of those people ever be successful. And it's because they spend 50% of their time organizing this crazy thing when the reality is you just need to be making scripts and testing them. Like as long as you can find your stuff, you do not need a 50 page Excel sheet with tracking codes and every single thing broken out and like micro hyper organized. Okay? You just need to be knowing like what are your hooks, what are your scripts, and you just need the transcripts there to turn them into ads. Okay? The more you overcomplicate it, the harder it is going to be for you to have success. And I'm just going to say it because every single person I've ever met that is like an elite super affiliate, they just understand that they just need to be testing scripts and they just need to have it simply organized. Everyone that goes hyper crazy with Excel sheets and tracking documents and all this stuff, they end up spending 80% of their time trying to figure out how to track it and they don't even run ads. Like they're spending too much time figuring everything out and they're not just running ads, right?

[41:12] Chris Reader: Um, cool. All right. So, um, yeah, and that, that's important, you know, simplicity is important. So that's why I wanted to spend a lot of time here because tracking everything guys, and, and then all it takes is just looking in ClickMagick as well guys. Like you don't need some crazy daily tracking sheet either. You just need to go into ClickMagick.
[41:42] [SCREEN 41:42] Chris switches his screen share to ClickMagick. The "Projects" tab is open. The selected project is "German Offer Test". The date range is "May 3, 2026 - May 3, 2026".
[41:42] Chris Reader: And you just need to get, like, find your campaign. You know, your campaign should have a name, script one, hook one. You literally click it and then you can see the performance. If you want to check the performance of that ad the entire week, you press, you know, the last seven days.
[41:54] [SCREEN 41:54] Chris clicks the date range dropdown and selects "Last 7 Days".
[41:54] Chris Reader: And then you have the performance of that the last seven days, right? Like you don't need to be taking all of this data and then refilling it out on another Excel sheet. You know, if you want to see the performance of an individual ad today, you go to today and that campaign. If you want to see that data yesterday, you go back to yesterday. If you want to see it the day before, you go back to the day before. And you select your campaigns. All right. A lot of what people do is they will like spend an entire day transferring all the data from ClickMagick into an Excel sheet. And it's like, all the data is here. You don't need to spend 50% of your time transferring data from something that shows you everything to another thing that shows you stuff. You should just be making more ads. Okay?

[42:47] Antonio: Yeah, I was going to say that guys. In the beginning, most of your time should be creative. Like creative, creative, creative, honestly. Finding patterns in the scripts, finding visual patterns, improving your scripts, improving your editing. Literally, like when I review ads from you guys, a lot of them still don't have enough dopamine. The hooks are weak. The videos are not realistic, right? I'm not talking about the avatars because the avatars are always, almost always realistic, but the B-roll that you guys select, right? Um, sometimes the avatar is speaking for like 30, 40 seconds straight and there's no edit in between, right? So once again guys, dopamine, just improve the scripts, improve the visuals, and you will make more money. It's as easy as it is. And then the rest is just media buying. The rest is making better decisions when you actually launch your ads.

[43:34] Chris Reader: Yeah. Yeah. And keeping it simple. Like again, um, another thing that's really good guys is you come into UTM performance, right? This will show you all the stats.
[43:40] [SCREEN 43:40] Chris clicks on "Reports" in the top menu of ClickMagick and selects "UTM Performance". The page loads showing filters for "Stats by Source", "Medium", "Campaign", "Term", "Content".
[43:40] Chris Reader: So if you select, you know, your offer, your campaign, it will show you every campaign, it will show you the cost, the revenue, the profit. And again, your naming should be, you know, script one, hook one, script one, hook two, script three, hook two, like. And then you can immediately see what's working, what's not, and what to improve. All right. And it's just as simple as that. It's, it's, you just need to keep it simple. And again, focus on what is actually going to help you make money. And that is having a just simple strategy. You know, you should literally be able to look into your account and be like, oh, well, script one, hook two is working. Now let me evolve this. And you just follow the evolution method. All right.

[44:28] Chris Reader: Um, someone here said, do you keep a running list per offer of spend and sales of each day? No. That's what I just said. I said I use ClickMagick. Like ClickMagick has that. So again, the way I teach you guys is your source should be uh, your offer.
[44:42] [SCREEN 44:42] Chris switches back to the "Projects" tab in ClickMagick. He clicks the "Source" dropdown filter.
[44:42] Chris Reader: So if I want to look at the performance of one offer, I just select that offer's, I don't know why it says organic here, but your offer should say like, you know, weight loss or memory. And you can select that and it will show you the performance of all the campaigns in there. Okay. It will show you the profit and loss for all the campaigns. And then if you want to look at individual campaigns in there, you select the individual campaign for that, you know, niche or offer youre running. All right. Okay.

[45:24] Chris Reader: Um, someone said, did Antonio say that we can have a script going for 14 to 15 seconds before we see the avatar? No. No, no, no, no.

[45:33] Antonio: Antonio said that like one of the biggest issues with your guys' ads is that you have an avatar talking for too long. All right. So just like we've been talking about non-stop, your avatar, you need to have edits within your avatar. So yeah, you need to have edits within your avatar. Like multiple different B-roll, engagement stuff, right?

[45:58] Chris Reader: And I'm just going to show you guys, like we're just going to do a simple thing here. Like one thing that you guys...
[45:58] [SCREEN 45:58] Chris switches tabs to a Google Drive folder. He clicks on a document titled "MEMO GUARD - HONIG TRICK Useful Links".
[46:18] [SCREEN 46:18] Chris switches tabs to a Notion page titled "OO GROUP / Offer Area". He clicks on a link under "PROVEN CREATIVES".
[46:24] [SCREEN 46:24] Chris switches tabs to a Google Drive folder titled "ADS Ingwer-Trick". He double-clicks on a video file named "Ad_1.mp4".
[46:30] [SCREEN 46:30] The video player opens and starts playing "Ad_1.mp4". The video shows a woman in a bikini on a beach, then cuts to a woman holding a bottle, then cuts to a woman talking to the camera. The text overlay reads: "Video geht viral, weil Frau sich am Strand blamiert".
[46:30] Chris Reader: Like one thing you guys need to get familiar with is like looking at the proven creatives and emulating them. Right? Like if we have a look at this, right? So look, we got the avatar, we got B-roll, avatar, right? B-roll.
[46:38] [SCREEN 46:38] Chris clicks on another video file in the Google Drive folder. The video plays, showing a woman talking to the camera. The text overlay reads: "ohne diät schau".
[46:48] [SCREEN 46:48] Chris clicks on another video file. The video plays, showing someone cutting ginger on a cutting board. The text overlay reads: "FRAUEN".

[46:49] Antonio: And guys, I'll, I'll even going to say something because I think it's important. Because a lot of people see the patterns for the memory ads, but memory typically is a less competitive market. To be honest. So I think in general, the weight loss avatars, even the winners are just better than the memory ads. And I think it's important to tell you guys this because I've seen a lot of people have done memory uh, with not much avatar, AI avatar, and not many cuts because some winners, they still perform in memory without all that stuff. But having more AI avatar talking, faster cuts, and dopamine hits is going to be always better. Always. Right? So in memory, if you do these more, let's say, type of editing style with AI avatars, it's still going to do great. Still going to do great. It's just because memory is a less competitive niche. So that's why you still have ads that are not as engaging, it doesn't mean they're better than the weight loss ads. I think in general, the weight loss ads are just a little bit better in terms of editing and script than the memory ones. So if you guys just apply the techniques from the weight loss ads to the memory ones, you can crush as well. Right? So I think this is very important.

[48:00] Chris Reader: Yeah. Yeah. So the reason again, just to reiterate that is like weight loss is more competitive and you need to like sort of come at it from more of like, like your ad needs to be like really good. You know, where the memory, it's not as competitive. So your script obviously really needs to be good. You obviously need really good hook, you obviously need really good visuals, but it doesn't need as much like engagement elements to it, right? And so yes, you can, um, you can get, um, you can get the, you can make memory ads like the weight loss ones. You definitely can where you've got the avatar throughout the entire thing and so on, right? So the weight loss ads are typically better ads. Doesn't mean you need to do those style of ads for memory to make them convert, but if you did do them for memory, they would probably convert and be more successful. You know what I mean?

[48:59] Antonio: Even better. Yeah. Like more AI avatar and more engaging cuts will always be better. Literally. Unless you're literally doing this every like two seconds, but none of you guys would do this because it takes too much work. But uh, but yeah, I think that's important. And then one, one thing as well guys, uh, because I still see a lot of you guys, tracking is never 100% perfect. Ever. Because it's based on technology, right? It's based on real technology that breaks a little bit. So I want you guys to know where is the source of truth for each thing. Right? So costs and clicks and CPMs, all those front-end metrics are always going to be more accurate in Facebook. Because Facebook is the one charging you. Right? So it knows exactly how much you're spending because it's charging your credit card. It knows exactly how many clicks because it's within the Facebook platform. Everything that happens after that, I'm typically looking at both ClickMagick and DigiStore. Typically, ClickMagick is going to be more accurate in terms of engagements. And DigiStore will always be more accurate in terms of sales and revenue. Because it's the one paying you. Right? So if you want to look at sales and revenue, look at DigiStore. If you want to look at engagements, look at ClickMagick. If you want to look at costs and clicks, look at Facebook. Right? So this is the source of truth for each metric. And if you guys just use this, you'll never be confused. Because I see a lot of people confused like, oh, Facebook is showing this, ClickMagick is showing this. Just look at the source of truth for each metric and you'll be fine.
[50:00] Antonio: revenue, because it's the one paying you, right? So if by any chance you see more sales in DigiStore than in ClickMagick, obviously DigiStore is the source of truth, because it's the one paying you, right? So it's the money you're going to receive in the bank. For engagements, I do look at both, but most of the time I trust a little bit more ClickMagick because it's a tracking software, but I do look at both.

[50:21] Chris Reader: Yeah, and just to reiterate that as well, like not everything is, yeah, with tracking it's not always 100% accurate, right? Like typically there will always be some sales missed, engagements missed, and that's because for multiple reasons, right? Half of the reason is because of tracking software, it uses pixels and things like this, right? So there's sometimes, you know, people see their ad, they click it, they buy, but they've got pixel blockers, which means that it's like illegal for them to like send that data out, right? Like DigiStore cannot send that data out, which is why some of you guys might not see as many engagements in your ad account or in your ClickMagick account, right?

[51:10] Chris Reader: Now, some of you guys have probably noticed this or, you know, you may have noticed this, but you know, you might see more engagements or checkouts in DigiStore than in ClickMagick. All right. And again, this happens, right? Typically we track like 80% of, we can track like 70 to 80% of all the data into ClickMagick, right? Now typically sales actually track a lot more. Typically sales it's like 80 to 90% because there's a different way of tracking that. But you will see some differences.

[51:47] Chris Reader: All right. Now when you're first starting out, the difference is a lot more obvious because, you know, if you've only had one checkout and it's not tracking in ClickMagick, it's like, holy shit, that's like 100% of everything and it all sucks and it's not working and blah, blah, blah. Right? When you actually get more like momentum, you're going to start seeing a lot more of it because you've got a lot more volume and it's less of an annoyance, okay? And then the other thing as well is some people are saying, well, you know, if I've got 10 checkouts on DigiStore and only six of them are tracking in ClickMagick, how do I make my decisions? And you just make your decisions based on ClickMagick. You know what I mean? Like we can't theoreticize or try to think, oh, well, DigiStore has this and I'm running like four ads and I'm just going to try and leave them on a little bit longer. Like we just need to deal with the data we have in ClickMagick.

[52:43] Chris Reader: And the answer is it always just solves itself, guys. Like when we're scaling campaigns, you know, even on different tracking softwares, guys, on ClickMagick, RedTrack, there's all different softwares and it never tracks 100%. So we work off the data we have and the benefit of that is like, sure, we might miss out on like an engagement here or there, but like if an ad is hitting our engagement metrics, we scale it. And, you know, that's the way we work. And the more volume you get, the less of like a difference it makes because you've got, you know, if you've only made 10 engagements and like you're only getting like six in there, it seems like so much more of an issue. But if you have 100 engagements and, you know, you've got 60 tracking or 70 tracking, it's like not that big of an issue, you know?

[53:30] Antonio: Yeah, and simply the more ads you start testing, you're going to start developing a little bit of intuition, which is something that you only develop with experience. So for example, even Linda that we mentioned earlier, she's already made over $1,000 this week, which is pretty freaking awesome, past seven days. But even for her, I think she just said in the chat, how much was it, Linda? I think it was, had seven sales and ClickMagick, oh, ClickMagick didn't record three of your seven sales. So it only recorded four sales. So she had seven sales, but ClickMagick only recorded four. Why she knows she has seven? Because once again, DigiStore is the source of truth for sales. So that's how she knows it.

[54:11] Antonio: But apart from that, if she's scaling an ad, right, that's getting a really good CPA, and then she's not seeing all the sales in ClickMagick, she still knows probably the sales are coming from that ad. You know what I mean? And it's something that seems obvious, but at low volume, it's very, very hard to tell. Like if you're just getting, like as Chris said, one or two engagements, it's going to be hard to tell. But the more volume of ads you start testing, you're going to start developing that intuition of like, okay, this is always the ad that's getting me engagements. So I know most engagements are probably coming from this ad.

[54:48] Antonio: And you need to be comfortable with being a little bit uncomfortable because you're never going to have 100% of the data, never. So it is a skill as well to be able to make decisions even when data is not 100% there and have a little bit of, how can I say, decisionness or assertiveness to make these decisions and keep pushing even when you don't have 100% of data. Because what I see happening a lot is people are testing one or two ads, which is already not good enough, right? And they suspect they might have a tracking issue. And then they get one engagement, they see the engagement on let's say DigiStore, but they don't see it on ClickMagick. And then they just stop testing. Or they just keep one ad running. Don't stop. Test more scripts. Because eventually you're going to find a winner that might get like four engagements and three of them are going to show up. And now it's just much easier to make decisions.

[55:30] Antonio: I still see many people like just testing one or two ads. They're not getting enough engagements because maybe all their ads are bad, but they don't know because they're not testing enough. So there is a little bit of a portion that is sure, be cautious, make sure all the setup is set up properly, all the training is there. If you need to watch the training twice for the first time, do it. But once you have like at least high confidence, not going to be 100%, but if you have like 90% confidence, be comfortable with the other 10% and just produce more ads and test more ads, literally.

[56:03] Chris Reader: Yeah, and Richard in the chat here said all his 11 sales got tracked in ClickMagick. So it's like 100% tracking rate. So, and then the caveat to that I will say guys is it won't always be 100% accurate all the time. Some days it might be 100% accurate, some days it might be less. But the other caveat to that guys is, you know, make sure you're actually following the training. So make sure when you set up your tracking links and your UTMs, make sure you've got the auto cost optimization, make sure you're setting things up the exact way we teach. Because if you're not adding the parameters in there, if you're not adding that CMC_ad ID element from the tracking, then it won't be working, you know? So you do need to make sure that you have all of those little things set up correctly, okay?

[56:56] Chris Reader: And then, you know, once they are set up, there won't always be like a 100% thing. And again, it gets solved with scale. And if you're ever confused because again, it's, you know, DigiStore showing more than the other, again, just look at ClickMagick stats. Like if you're only running one ad, you should never just be running one ad by the way guys. But I have heard some people say, well, I'm running one ad and DigiStore shows three checkouts and my ClickMagick shows one, so should I look at DigiStore? And the reality is I would say like no, because eventually when you're running more than three ads, you cannot tell where they're coming from. So you need to just base it on ClickMagick. And that is how it just solves itself through following the testing protocol, right? Like it solves itself through following the testing protocol. All right.

[57:49] Chris Reader: Okay, so, um, cool, perfect. All right. So that's tracking. Now guys, do you have any other questions, right? Like I heard some questions earlier in the chat here, people saying that they're struggling to struggling to duplicate clips. I'm not sure exactly what you mean by that. Guys, like...

[58:24] Antonio: He's trying to do a split test on Superior Ads. Sorry, split screen, split screen.

[58:30] Chris Reader: Yeah, so, you know, I demonstrate how to do it on the split screen. So you, you know, part of it guys is like, you know, you just need to get familiar with the software. So Superior Ads is just like any other video editor, you know, you click elements, you have to drag them around, you can change the size of them. And it does take, you know, a little bit of getting used to if you've got not much video editing experience. Um, but that's a part of the process, the learning process here. Like the more you get familiar with it, the more you'll be able to do it faster and faster.

[59:04] Chris Reader: Um, someone else was asking about Superior Ads, like creating different scenes. So creating B-rolls and stuff like this. Guys, again, you will get better at it. It just takes time, you know, it just takes practice, right? And that's why what we've been saying massively is if you're trying to generate a visual of someone blending ginger in a smoothie, generate it two, three, four, five times to find, and with different prompts, using different models, because it's not a waste of credits, okay? Because you're learning, right? And like we said on the last call, it's better to learn Superior Ads and use those credits up to get good visuals, because once you test, all right, I'm going to make a video of ginger blending in a blender, even if you have to create that 10 times to find one that looks really good, now going forward, you know exactly how to make it look really good. You know what video models to use, you know what type of prompting to do. And so now every new one you do is going to be faster and better.

[1:00:34] Chris Reader: And plus, you have to be spending money on these ads anyway, guys. So thinking that you're going to be super frugal and cheap, you know, generating these AI clips don't cost that much money. The avatars are what cost the most credits, but generating the clips isn't that expensive. But thinking, oh, I'm going to be super cheap and I'm going to just use the first visual that I generated, which I think looks, you know, you might think, oh, it looks really bad, but whatever, I'll just use it to save myself credits. You have to spend money on that anyway, right? You have to run that ad. And if the B-rolls suck, well, now your whole ad sucks and you should have just spent more time getting familiar with how to make these visuals, you know? So that's a tip. And again, you're like learning something, right? Like the first time, like I just mentioned, even if it takes you 10 times to get it, like even if you have to regenerate the same thing 10 times, well, now you understand how, like on that 10th one, if it looks really good, well, now you understand how to do it that way. Now you know, and now all the next ones you can, you've learned it, you can make it better, okay?

[1:01:03] [SCREEN 1:01:03] The screen changes to show the two hosts, Antonio and Chris Reader, in a side-by-side view.

[1:01:50] Chris Reader: All right. Do you guys have any other questions? Uh, we, I think we should, Antonio, I don't know how you are on time, but I think we should spend a little bit more time to just have a look at some of the ads people have submitted, make sure everything looks good.

[1:02:01] Antonio: Yeah, let's do it.

[1:02:02] Chris Reader: Um, let me just see if there are any other questions in here real quick, guys. I just want to find some. There's one that I found that I'm trying to get. Just a sec. All right, one sec here. All right. All right, some more questions have come in. We'll just answer these real quick.

[1:02:52] Chris Reader: All right, someone here said, um, this was uh Linda who's been making a lot of sales, which is awesome. So, um, she said, "Meta spent $95 of my $140 budget by 10:30 AM German time, with all my budget usually gone before or around noon. This has been a frustrating pattern all week. How do I prevent Meta from front-loading ad spend?"

[1:03:20] Chris Reader: Uh, you can't really. Like, you know, the best thing to do is trust Facebook, right? Like Facebook will optimize to make purchases. So, you know, $95 by 10:30 AM out of $140 is just over half your ad spend by like halfway through the day. So it's not actually that bad. You know, if it had spent your entire budget by like 10 AM, then that's a different story. But what do you think, Antonio? It spent $95 out of $140 by like 10:30 in the morning.

[1:03:56] Antonio: I'm going to give you two advanced strategies, but this is for just you guys who have winners. If you don't have winners yet, please don't do it. I'm just telling this to Linda because she's making a thousand bucks already. She probably has at least one winner. Um, so two things. First thing, you can start duplicating your main winner, because I'm always going to test this with the main, main winner, because these are different structures. So the first thing is duplicating your main winner and testing, uh, launching it like two hours before the peak of the spend. Because then it forces Facebook to either really like spend too fast or wait a little bit longer to spend. So it's just like two or three hours at most before the peak. So instead of launching midnight your time, launch it two or three hours before you see the peak of the spend. So that's very advanced. That's a little bit tough.

[1:04:49] Antonio: The second option is a little bit easier, even though it's still advanced. You can create a new account with the German time zone. Currency needs to be the same because the currency is always matching the one that you pay your ads with. Uh, but with the German time zone. So because for some people at an advanced stage, sometimes they do this and it helps as well because they just find it easier to run. And then in the German time zone, it's just going to spend according to the German, uh, population, the German behavior. But you need to create a new account with the German time zone and then have your winning campaign in that account. That's very advanced. It's optional, uh, for all the rest of you guys. And I will only do that after you already have a winner because the most important thing guys is finding a winning creative. After you have at least one or ideally more winning creatives, then you can start playing around a little bit with the settings. But uh, this is just for you, Linda. Um, that's not for 99% of you.

[1:05:44] Chris Reader: Yeah, and again, it just comes down to like if your ad's profitable or not at the end of the day, you know? Like a lot of people what they will try to do is they will be like, oh, well, my ad is making a sale but it's not profitable. But then they look into all the data and they, they, they try to control Facebook and they think, well, my ad's spending, you know, 50% of its budget by like, you know, 10:30 AM. So now I'm just going to try and manipulate Facebook to do what I think it should do, when the reality is you just need to test completely different ads and find something that's working. You know what I mean? Like a lot of the time beginners fall into the trap of trying to manipulate Facebook because they think that if it spent X amount by X amount, it will perform better. And then they spend too much time trying to manipulate Facebook rather than just finding ads that are profitable, you know?

[1:06:43] Chris Reader: Um, you know, like Richard said in the chat here, "I have the same problem, but I'm getting heaps of sales, so it's fine by me, lol." And exactly right, you know, like it doesn't matter if you're making sales and profitable. And you should just be focusing on finding ads that are making sales and profitable. Like Facebook pretty much knows what it's doing. And yeah, there are some advanced tactics like Antonio said, but for the vast majority of you right now, you're going to think, oh, I need to do this advanced tactic and this and that and manipulate Facebook. But the reality is you just need to test more ads, you know, and find ads that are working.

[1:07:19] Chris Reader: Um, the other thing as well, like Linda also said that she's adding more ad sets to the current campaign. So like you can do that, but again, the strategy should be like following the campaign structure, like duplicating campaigns out and, you know, following our scaling structure, right?

[1:07:44] Chris Reader: Um, so yeah, guys, let us know if you have any other questions. We'll jump in and do some quick ad reviews here. Um, if I can find these. Here we go.

[1:08:14] Chris Reader: All right. Let's have a look at this one. Guys, also when you submit ads, you must follow the process that I teach, okay? So you need to share edit access. Some people have submitted ads and they haven't shared edit access, which means that I can't view them, okay? So you need to, you need to make sure that you're doing that. Um, all right, let's, all right, again, pretty much guys, pretty much like 80% of all the ads that have been submitted do not have edit access, so I cannot review them. All right. So you guys need to follow instructions, okay?

[1:08:51] Chris Reader: All right, let's have a look at these two that were submitted here. And we'll also jump into some of the scripts. We'll jump into some of the scripts as well here, uh, while we got time. We got two ads here.

[1:09:10] Chris Reader: Um, so someone here said, "I test, I did a test account one and five, same result, cannot..." All right, okay, cool, that's a separate question from Stephen. Stephen, I'm going to get back to your email on support. Uh, Stephen's the guy that has the new UI issue, by the way, uh, Antonio.

[1:09:29] Antonio: Yeah, Facebook always doing fun updates.

[1:09:32] Chris Reader: Yeah. All right. All right, let's have a look at this ad here and then we'll do some actual, we'll have a look at the script as well. All right. So you guys can see, uh, my screen here. Let me know.

[1:09:36] [SCREEN 1:09:36] The screen changes to show a video ad playing in a Google Drive preview window. The video is vertical (mobile format). The first scene shows a bottle of orange liquid with smoke coming out of the top. The text overlay says "MÄDELS, ICH ZEIG DIR JETZT DEN".

[1:09:44] Antonio: Yes, sir.

[1:09:46] [SCREEN 1:09:46] The video cuts to a scene of ginger being chopped on a wooden board. The text overlay says "GERADE VIRAL GEHT".

[1:09:50] [SCREEN 1:09:50] The video cuts to a woman speaking to the camera. The text overlay says "VON GRÖSSE 48 AUF".

[1:09:51] Chris Reader: Okay, so yeah, you know, good opening scene. It's, it's good visually, right? Because it's like, oh, you know, it's kind of interesting. It's kind of got a viral element. I also like how it then cuts to a second, a second visual as well at the same time. So that's good, you know, like we got two, we got a really fast cut to this and this. I think it's, I think it's pretty good. And more B-roll cuts.

[1:10:14] [SCREEN 1:10:14] The video cuts to a woman rubbing a piece of ginger on her bare stomach. The text overlay says "OHNE SPORT,".

[1:10:16] [SCREEN 1:10:16] The video cuts back to the ginger being chopped. The text overlay says "OHNE SPRITZEN.".

[1:10:18] [SCREEN 1:10:18] The video cuts back to the woman rubbing ginger on her stomach. The text overlay says "TRICK GESEHEN, DER".

[1:10:20] [SCREEN 1:10:20] The video cuts back to the woman speaking to the camera. The text overlay says "ABER GANZ DIE".

[1:10:22] [SCREEN 1:10:22] The video cuts back to the ginger being chopped. The text overlay says "DU HAST BESTIMMT".

[1:10:24] [SCREEN 1:10:24] The video cuts back to the woman rubbing ginger on her stomach. The text overlay says "SOGENANNTEN INGWER".

[1:10:26] [SCREEN 1:10:26] The video cuts back to the woman speaking to the camera. The text overlay says "MACHEN SOLL.".

[1:10:28] [SCREEN 1:10:28] The video cuts back to the woman rubbing ginger on her stomach. The text overlay says "VIRALEN REZEPTE".

[1:10:28] Chris Reader: So this is very engaging, very interesting, you know, they've got the unique mechanism of someone rubbing ginger on their belly as well, which is pretty good.

[1:10:30] [SCREEN 1:10:30] The video cuts back to the woman speaking to the camera. The text overlay says "DESHALB PROBIEREN".

[1:10:36] [SCREEN 1:10:36] The video cuts back to the woman rubbing ginger on her stomach. The text overlay says "ABER GANZ DIE".

[1:10:38] [SCREEN 1:10:38] The video cuts to a woman pouring Coca-Cola onto a piece of ginger on her stomach. The text overlay says "WERDEN FALSCH".

[1:10:44] [SCREEN 1:10:44] The video cuts back to the woman speaking to the camera. The text overlay says "MACHEN SOLL.".

[1:10:46] [SCREEN 1:10:46] The video cuts back to the woman speaking to the camera. The text overlay says "DESHALB PROBIEREN".

[1:10:48] [SCREEN 1:10:48] The video cuts back to the woman pouring Coca-Cola onto the ginger on her stomach. The text overlay says "GEZEIGT.".

[1:10:51] Chris Reader: Um, now, okay, that's a bit extreme there. So one thing I would mention guys is like when you're testing different B-roll, it can be good to be extreme like this, you know, rubbing ginger on the stomach, pouring Coke. But you need to test it because sometimes going this extreme doesn't always necessarily work, you know? So this is something that you can do, especially in the explore mode of evolution testing, is you could test going like really extreme with the B-rolls because this is a bit crazy, you know? And there's a line between it being like, oh, this is like an interesting recipe versus this is like, what the hell is going on? I don't believe this, it's unrealistic, you know?

[1:11:20] Chris Reader: So I wouldn't be testing something this unrealistic or crazy on every single video, because if you're testing this B-roll on every single video, and if this B-roll is making people think it's unrealistic or not real, then that's going to translate and negatively affect all of your ads. Okay? So I will mention that. Like sometimes this can be used, but again, I would do things that are like super unrealistic sparingly. All right? What do you think, Antonio?

[1:11:51] Antonio: No, I think I agree. I think in general I prefer more realistic stuff. Uh, I've seen people, I mean, they're probably no copyright if you grab specific scenes from real videos, I think it just can get very, very realistic as well. Uh, I think people are just not doing enough with just literally real videos still. Um, and as long as you're not showing like a face of somebody up close, you're not breaking any copyrighting literally. So don't worry about that. So I think yeah, you guys can just go more the realistic route. When you use AI, sure, just go to the very unrealistic route, but sometimes it's just too much. But yeah, I prefer just using more realistic videos than anything else.

[1:12:12] [SCREEN 1:12:12] The screen changes to a YouTube search for "ginger weight loss". The search results show various videos and YouTube Shorts about ginger and weight loss.

[1:12:34] Chris Reader: Yeah, and you can do that. You can download these different videos and stuff from YouTube, uh, even TikTok and so on and leverage those as well.

[1:12:44] [SCREEN 1:12:44] The screen changes back to the video ad playing in the Google Drive preview window. The video shows the woman pouring Coca-Cola onto the ginger on her stomach. The text overlay says "GEZEIGT.".

[1:12:46] [SCREEN 1:12:46] The video cuts to a plate of chopped ginger with Coca-Cola being poured over it. The text overlay says "EINFACH NICHTS.".

[1:12:48] [SCREEN 1:12:48] The video cuts to the plate of chopped ginger with Coca-Cola being poured over it. The text overlay says "BELIEBIGEN ZUTATEN".

[1:12:50] [SCREEN 1:12:50] The video cuts back to the woman pouring Coca-Cola onto the ginger on her stomach. The text overlay says "GEZEIGT.".

[1:13:14] [SCREEN 1:13:14] The video cuts back to the woman speaking to the camera. The text overlay says "DAS AUS UND".

[1:13:16] [SCREEN 1:13:16] The video cuts to the plate of chopped ginger with Coca-Cola being poured over it. The text overlay says "ES PASSIERT".

[1:13:18] [SCREEN 1:13:18] The video cuts to the plate of chopped ginger with Coca-Cola being poured over it. The text overlay says "ODER IRGENDWELCHE".

[1:13:20] [SCREEN 1:13:20] The video cuts back to the woman speaking to the camera. The text overlay says "DAZUZUGEBEN.".

[1:13:22] [SCREEN 1:13:22] The video cuts to an animation of cells or bacteria. The text overlay says "EIN FORSCHUNGSTEAM".

[1:13:24] [SCREEN 1:13:24] The video cuts to the animation of cells or bacteria. The text overlay says "DER GOETHE".

[1:13:26] [SCREEN 1:13:26] The video cuts to the animation of cells or bacteria. The text overlay says "ANFANG 2025 EINE".

[1:13:28] [SCREEN 1:13:28] The video cuts to a 3D animation of a female body with the digestive system highlighted. The text overlay says "VERÖFFENTLICHT".

[1:13:30] [SCREEN 1:13:30] The video cuts to the 3D animation of a female body. The text overlay says "TAGEN 31 ROT MEHR".

[1:13:32] [SCREEN 1:13:32] The video cuts to an animation of a cell. The text overlay says "RUHEAKTIVITÄT".

[1:13:34] [SCREEN 1:13:34] The video cuts to the animation of a cell. The text overlay says "VERBINDUNGEN VOM".

[1:13:36] [SCREEN 1:13:36] The video cuts to the animation of a cell. The text overlay says "VERHÄLTNIS".

[1:13:38] [SCREEN 1:13:38] The video cuts to a 3D animation of a digestive system. The text overlay says "WURDEN.".

[1:13:40] [SCREEN 1:13:40] The video cuts to the 3D animation of a digestive system. The text overlay says "DIESEM VERHÄLTNIS".

[1:13:42] [SCREEN 1:13:42] The video cuts back to the woman speaking to the camera. The text overlay says "EINFACH DURCH DEN".

[1:13:44] [SCREEN 1:13:44] The video cuts back to the woman speaking to the camera. The text overlay says "DIE FORSCHER".

[1:13:46] [SCREEN 1:13:46] The video cuts back to the woman speaking to the camera. The text overlay says "UND GENAU DESWEGEN".

[1:13:48] [SCREEN 1:13:48] The video cuts to a person chopping a lemon on a wooden board.

[1:13:50] [SCREEN 1:13:50] The video cuts to a woman squeezing a lemon. The text overlay says "UND DU INSGEHEIM".

[1:13:52] [SCREEN 1:13:52] The video cuts back to the woman speaking to the camera. The text overlay says "BIOVERFÜGBARKEITSSCHWELLE.".

[1:13:54] [SCREEN 1:13:54] The video cuts to a woman holding a small bottle of yellow liquid. The text overlay says "FUNKTIONIEREN".

[1:13:56] [SCREEN 1:13:56] The video cuts to a woman chopping ginger. The text overlay says "REZEPT AUSPROBIERT".

[1:13:58] [SCREEN 1:13:58] The video cuts to a woman putting ginger into a blender. The text overlay says "MIT DEINEM".

[1:14:00] [SCREEN 1:14:00] The video cuts back to the woman speaking to the camera. The text overlay says "AN DIR, ES LAG".

[1:14:02] [SCREEN 1:14:02] The video cuts back to the woman speaking to the camera. The text overlay says "RICHTIGE VERSION".

[1:14:04] [SCREEN 1:14:04] The video cuts to a woman showing her loose pants. The text overlay says "54 AUF 46 ICH HAB".

[1:14:06] [SCREEN 1:14:06] The video cuts back to the woman speaking to the camera. The text overlay says "ICH LUST HATTE.".

[1:14:08] [SCREEN 1:14:08] The video cuts to a woman standing in a room. The text overlay says "MEIN KÖRPER IST IN".

[1:14:10] [SCREEN 1:14:10] The video cuts back to the woman speaking to the camera. The text overlay says "HORMONELLES".

[1:14:12] [SCREEN 1:14:12] The video cuts to a woman giving a thumbs up. The text overlay says "SO SOGAR NACHTS.".

[1:14:14] [SCREEN 1:14:14] The video cuts back to the woman speaking to the camera. The text overlay says "DEN MOMENT, IN DEM".

[1:14:16] [SCREEN 1:14:16] The video cuts to a woman standing in a room. The text overlay says "DASS MAN DAS SCHON".

[1:14:18] [SCREEN 1:14:18] The video cuts to a woman standing in a room. The text overlay says "VON AUSSEN SIEHT.".

[1:14:20] [SCREEN 1:14:20] The video cuts to a woman walking away from the camera. The text overlay says "IST SIE IN DER TÜR".

[1:14:20] Chris Reader: Um, the AI is good for creating visuals like this and this, but again, there is a difference between like something being like realistically interesting and something that's like makes people not believe it. Now, something like this again could be good for an opening scene because it captures their attention. And then as they're already going through the script, it's not constantly happening, so it doesn't, it's not trying to say this is what you're doing. People kind of realize it's just to capture their attention. But you've got this kind of visual happening multiple times, which can cause, yeah, the people to not think it's realistic. But yeah, look, I think this is really good, really well edited. Uh, it's got good visuals. They're quite engaging. You know, they've got these sciencey things.

[1:14:22] [SCREEN 1:14:22] The video cuts back to the woman speaking to the camera. The text overlay says "DIR PASSIERT?".

[1:14:24] [SCREEN 1:14:24] The video cuts back to the woman speaking to the camera. The text overlay says "SIE HAT DAS".

[1:14:26] [SCREEN 1:14:26] The video cuts to a woman speaking to the camera in a car. The text overlay says "ANGESPROCHEN.".

[1:14:28] [SCREEN 1:14:28] The video cuts to a woman standing on a mountain. The text overlay says "DIE GRÖSSTE".

[1:14:30] [SCREEN 1:14:30] The video cuts to a woman walking on a treadmill. The text overlay says "GAR NICHT DIE ZAHL".

[1:14:32] [SCREEN 1:14:32] The video cuts back to the woman speaking to the camera. The text overlay says "DIESE SCHWERE".

[1:14:34] [SCREEN 1:14:34] The video cuts back to the woman speaking to the camera. The text overlay says "BÜCKEN, DIE SCHUHE".

[1:14:36] [SCREEN 1:14:36] The video cuts back to the woman speaking to the camera. The text overlay says "KOMMEN, AN EINEM".

[1:14:38] [SCREEN 1:14:38] The video cuts to a woman dancing in a room. The text overlay says "SACHEN AUSSUCHEN,".

[1:14:40] [SCREEN 1:14:40] The video cuts back to the woman speaking to the camera. The text overlay says "VERSTECKEN.".

[1:14:42] [SCREEN 1:14:42] The video cuts back to the woman speaking to the camera. The text overlay says "ICH FALL NICHT".

[1:14:44] [SCREEN 1:14:44] The video cuts to a woman taking a selfie in a mirror. The text overlay says "GERADE SIEHST,".

[1:14:46] [SCREEN 1:14:46] The video cuts to the woman taking a selfie in a mirror. The text overlay says "ICH HABE DAMIT".

[1:14:48] [SCREEN 1:14:48] The video cuts to a woman taking a selfie in a mirror in a bikini. The text overlay says "HABE, WAR ETWAS".

[1:14:50] [SCREEN 1:14:50] The video cuts back to the woman speaking to the camera. The text overlay says "MERKEN.".

[1:14:52] [SCREEN 1:14:52] The video cuts back to the woman speaking to the camera. The text overlay says "ZU ERWARTEN, DASS".

[1:14:54] [SCREEN 1:14:54] The video cuts to a person chopping ginger. The text overlay says "DR.".

[1:14:56] [SCREEN 1:14:56] The video cuts to a person chopping ginger. The text overlay says "KATHARINA WEISBERG".

[1:14:58] [SCREEN 1:14:58] The video cuts to a woman drinking from a glass. The text overlay says "DAS FRANKFURTER".

[1:15:00] [SCREEN 1:15:00] The video cuts to ginger being put into a juicer. The text overlay says "EINEN ZUTAT, AUF".

[1:13:35] Antonio: Yeah, I like the sciencey animations.

[1:13:38] Chris Reader: And these sciencey images are really good to, uh, you know, obviously using AI to generate them. All right, we got the avatar. I'm just going to put it on like 1.5 speed so we can get through faster. Like these are good visuals. Look, someone, you know, chopping it up. I think this is, you know, this is also generated by AI as well. So this is a really good video. I think this is a really, really good video. Um, right? Really realistic B-roll. And guys, this is, you can create this in AI, right? Like you just need to get familiar with, like, practicing. So this is really good. Congratulations to this person. This is a really good video. The B-roll is really good. The editing is really good. I think some of it may be also like real stuff, I think.

[1:14:44] Antonio: Yeah, yeah, some, some is definitely real, I feel like. Just, just having a few real ones just makes, makes a huge difference too.

[1:14:53] Chris Reader: A lot of dopamine. I love it. I love it.
[1:15:00] Chris Reader: It's like really well edited. And again, it looks like the examples of what we provide in the training, the examples of the winning ads. So yeah, it's great. Look, I think it's great. I think, you know, this is a good sort of, again, hook, but again, it's not playing throughout it, so it's all right. But I would just say like, I don't want someone to see this and then start just creating super crazy, like you need to understand where it's like the realism needs to come into play as well. Okay?
[1:15:35] Antonio: Yeah.
[1:15:37] Chris Reader: So that's good. I think we should like have a look at the script here.
[SCREEN 1:15:40] Google Doc titled "Weight loss ad 2" containing a script.
[1:15:46] Chris Reader: So, "Ladies, I'm going to show you how to do the ginger trick that went viral among women who went from size 48 to 40 without dieting, exercise or injections. You've probably seen the so-called ginger trick that flattens bellies. Here's the truth: most viral recipes are shown incorrectly. That's why many women try them and nothing happens. It's not about mixing ginger with Coca-Cola or random ingredients. And I'm not the only one saying this." All right, so it's a good hook.
[1:16:13] Chris Reader: "A research team at Goethe University Frankfurt published findings in early 2025 measuring a 31% increase in resting thermogenic activity within 18 days." All right, I don't know if I'm going to read this entire thing because it's probably going to take like three minutes to read. But just skim through it. And the key thing, guys, is we have an AI tool that does all the copywriting for you. So I just want to identify if there's any problems or where we can improve on it.
[1:16:41] Chris Reader: Which is the good thing about like this group that you've joined. We don't have to do entire copywriting lessons because you've got everything that does it all for you. I've got like a fully trained AI script writer for you guys and we're giving you winning scripts that you model. So that's the benefit.
[1:17:08] Chris Reader: So yeah, it's a good script. It's a good script. They got the call to action here. "If a button is still appearing on your video while the video is still open, Dr. Weisberg has only kept it accessible for a limited window. She also reveals three health foods that nutritionists say are causing bloating even if you barely eat." Yeah, so look, it's good. You know, it's a good script.
[1:17:33] Chris Reader: Like the key, the other, again, like I just said, the benefit of this, guys, is like you have like winning scripts and you have an AI script writer that I built you guys in Claude that is like so dialed in that it really just comes down to the volume. Right? Like you will see a lot of your scripts are going to be performing and then it really just comes down to volume and again, like good videos. Because this was a really good video that we watched. And primarily the main issue that is potentially causing people issues is like the video itself, you know?
[SCREEN 1:18:02] Google Drive folder "Ads to Review GV". Chris clicks on a file named "Take3-Script2-Avatar1-German(Copy).mp4".
[SCREEN 1:18:04] Video playing. A woman is standing in a room. Text overlay: "Die Übersetzung".
[SCREEN 1:18:09] Video playing. A woman looking in a mirror. Text overlay: "Kämpft Muss".
[1:18:09] Chris Reader: Like, so for example, this here, you know, this is an image, guys. Like not once in the training do we teach you to have an image as the opening visual. And not in none of the winning ads is there an image as the opening scene. Okay? So I'm just going to, you know, I just need to start being up front, guys, because, you know, it's an execution issue, you know, the training's there, you guys just need to follow it. So automatically off the bat, I can tell that this is going to be a bad video because you haven't even followed the very first instruction, which is it needs to be an opening video visual, like we teach in the training.
[SCREEN 1:18:51] Video playing. A woman talking to the camera. Text overlay: "Ins Deutsche".
[SCREEN 1:18:56] Video playing. The woman looking in the mirror again. Text overlay: "Kämpft Muss".
[SCREEN 1:19:00] Video playing. The woman talking to the camera. Text overlay: "Zu Kommen".
[SCREEN 1:19:06] Video playing. A split screen. Top: woman talking to camera. Bottom: ginger being sliced. Text overlay: "Ingwerrezept".
[1:19:05] Chris Reader: Not that good of a, you know, not that good of a split screen. Like there's no point of this being a split screen. And if you're going to do a split screen, it should be like a complete split screen. It shouldn't be like a quarter of a screen. Um, but again, you see the cadence of these videos, guys. Like look at the, like look at, you kind of, it's like an, it's like a, like the cadence. So look at this video.
[SCREEN 1:19:31] Video playing. The woman looking in the mirror. Text overlay: "Zu Familienessen".
[SCREEN 1:19:35] Video playing. The woman talking to the camera. Text overlay: "Es Nicht".
[SCREEN 1:19:38] Video playing. The woman looking in the mirror. Text overlay: "Kämpft Muss".
[SCREEN 1:19:40] Video playing. The first woman standing in the room. Text overlay: "Die Übersetzung".
[1:19:34] Chris Reader: Right, this scene goes for too, like this scene here goes for too long and it's not interesting. Like the visuals of what we look at in, um, you know, the winners, it's an opening visual like this because it's like kind of like obscure and absurd. But then it goes straight into interesting, curiosity, open loops. You don't have any of that. You've just got this woman sitting in the mirror, albeit for a little bit too long. And there's still nothing that's like, oh, weird mechanism, weird recipe, open loop. There's nothing in here that's created any open loop, any mechanism, any curiosity. This is kind of visually interesting, but it's really laid out not well. Like it should be the entire screen.
[SCREEN 1:20:23] Google Drive folder. Chris clicks on a file named "ADS INGERVER - 02042024.mp4".
[SCREEN 1:20:26] Video playing. A yellow bottle is shown with smoke coming out. Text overlay: "MÄDELS, ICH ZEIG".
[1:20:23] Chris Reader: Um, versus this video. Like feel the energy, like, oh, interesting. Oh wow, what's that? Interesting. Avatar. Oh, interesting. Like there's so much more like energy. Like it's like got momentum through the video. It's got curiosity. Right?
[1:20:42] Antonio: And by the way, I don't know German, but Simon is saying it starts with the words "Here is the translation into German". So please make sure you didn't actually copy and paste what you got from the AI and never double checked it.
[1:20:55] Chris Reader: Yeah, that's, that's uh...
[1:20:59] Antonio: Cause that would really hurt the conversion rate.
[1:21:01] Chris Reader: That is, yes. I can, I don't, I don't speak German, but now that you said it, I believe that it says "Here is the translation into Deutsches", which is German.
[1:21:13] Antonio: Oh, that's tough. That's tough.
[1:21:15] Chris Reader: Yeah, so that's something that you guys need to watch out for as well. Uh, make sure that that's not happening.
[SCREEN 1:21:22] The first video ("Take3-Script2-Avatar1-German(Copy).mp4"). The woman talking to the camera is shown. Text overlay: "Ihrem Gewicht".
[1:21:25] Chris Reader: But you can see that like again, there's no use of a mechanism, there's no use of this pattern interrupt. It's not very engaging visually. You know, this, this scene here again, like it's not cropped in the middle, so it's kind of not even that like engaging. Like you've got the text completely over it and you can't even see what's going on here. So it's not that interesting. Um, you know, you've now got the, the avatar on the screen for what's this, 25 up to like 50 seconds. So the avatar is on the screen for like 25 seconds without anything. So it's just not following the protocol, guys. Like it's not following the training.
[1:22:14] Chris Reader: And this is the biggest thing, guys. Like it's not a training issue. The training that I created is brilliant. You know, you, you literally have the examples of ads that you can look at and you can literally ask yourself, guys, like you need to be doing this. Just like I do in the training. Get a video up.
[SCREEN 1:22:31] Google Drive folder. Chris clicks on a file named "ADS INGERVER - 02042024.mp4".
[SCREEN 1:22:34] Video playing. Coca-Cola is being poured over ginger. Text overlay: "JA ZWEIFELHAFT".
[1:22:33] Chris Reader: Get a word document up. All right, get a word document up. Let me just get this up. All right, I teach you this in the training, guys, but like clearly you're not doing it, right? Get a word document up. Watch the video. And write what's happening. So Coke on ginger. You know, weight loss video. Weight loss transformation. You know, recipe video with blender. You know, another weight loss mirror video.
[SCREEN 1:22:46] Chris opens a blank Google Doc next to the video player.
[SCREEN 1:22:52] Video playing. A woman is talking to the camera. Text overlay: "sogar verklagt werden, das zu sagen, aber wenn dieser Ingwer-Trick dich bis zum Ende des".
[SCREEN 1:22:57] Chris types in the Google Doc: "Coke on ginger".
[SCREEN 1:23:00] Video playing. A woman showing her flat stomach. Text overlay: "Monats nicht in Größe XS bringt,".
[SCREEN 1:23:02] Chris types in the Google Doc: "weight loss video".
[SCREEN 1:23:05] Video playing. A woman putting a yellow patch on her stomach wrapped in cling film. Text overlay: "dann wird es nicht einmal ein LKW von diesen berühmten Injektions-Pens schaffen.".
[SCREEN 1:23:07] Chris types in the Google Doc: "weight loss transformation".
[SCREEN 1:23:13] Video playing. Ginger being blended. Text overlay: "Pass auf. Wenn du keinen Ingwer zu Hause hast, lauf zum nächsten Aldi, denn du verpasst die Chance, bis zu 1 Kilo pro Tag abzunehmen.".
[SCREEN 1:23:16] Chris types in the Google Doc: "Recipe video with blender".
[SCREEN 1:23:18] Video playing. A woman looking in a mirror. Text overlay: "Meine Schwester hat mir verboten, das öffentlich auf meinem Profil zu verraten, aber jetzt, wo sie beim Sender RTL entlassen wurde, wo sie hinter den".
[SCREEN 1:23:24] Chris types in the Google Doc: "Weight loss mirror video".
[1:23:28] Chris Reader: Like you should be doing this. And then you should, all of these should then be B-rolls in your video. You know, like because it's as simple as just looking at this example and this example. Like you should just, it's so simple to spot the issues without us having to teach you the issues, you know what I mean, guys? But still a lot of people are still, you know, and again, we're not saying this to be rude or aggressive or anything, guys. But we're just saying it's so easy to make your videos better. And we're trying to give you like the realism of like, you have everything you need to basically identify if your video is good or not without us telling you. And you need to understand how to do this yourself, right?
[SCREEN 1:23:39] The two videos side-by-side. Left: "Take3-Script2-Avatar1-German(Copy).mp4". Right: "ADS INGERVER - 02042024.mp4".
[1:24:16] Chris Reader: And again, if you're, you're still getting started, it's still your first couple ads, sure, you know, you'll get familiar. But unless you have a radical change in how you are actually paying attention to what we're teaching, like your first video should automatically be way better than this because again, I show you how to make videos better than this. I show you how to manually review your own video and compare it to our winners. And you should, before you even submit or finish a video, you should be reviewing it yourself and being like, yeah, this does not look like the video Chris taught or the example videos that are in the course. Right?
[SCREEN 1:24:55] The first video ("Take3-Script2-Avatar1-German(Copy).mp4"). The woman talking to the camera is shown. Text overlay: "Verschwand Und".
[1:24:55] Chris Reader: So, and yeah, look, so 20 seconds here on the avatar on the screen and then it gets to like 50 seconds. So there's like 25 seconds here without any visuals. Again, that's not engaging. And this is the first time you've introduced the ginger, which is like the whole, you know, recipe, unique mechanism and so on. And it's, you know, halfway through the video, right?
[SCREEN 1:25:21] Video playing. The woman talking to the camera. Text overlay: "Ein Hormoneller".
[1:25:24] Chris Reader: Um, again, it's like quite long. Okay, so this is, you know, this is good here. This is okay. You know, it's okay. But again, you know, you've got none of these other visuals, right? Like, again, it's just as simple as this, guys. Like you look at the example videos and you ask yourself, do I have this diverse range of B-roll in my video? And you just need to, again, make your videos better. Like it will take time, guys, but like we're teaching you skills here to make thousands of dollars a day, $10,000 a day. So the skills that you're learning, the extra effort you put in just to make sure you follow the training will pay off, okay?
[1:26:25] Chris Reader: But creating videos that are not, like this video here will probably not perform. You know, like it's not going to perform if it's not following the example. You know, like if you just look again, if you just look at the examples of our winning ads, you will see how they're so much better than what you've created there.
[SCREEN 1:26:44] Google Drive folder. Chris clicks on a file named "ADS INGERVER - 02042024.mp4".
[1:26:46] Chris Reader: You know, this person's ad's great. I'm not saying anything, this person's ad's great. This person's ad's really good. Like very fast paced, got a lot of visuals, got a lot of interesting visuals, got a lot of a lot of different ranges of B-roll. They don't have specific scenes. And this is AI by the way, guys. This here is AI as well. I know it's AI, I can tell. But a lot of different visuals, a lot of good engaging elements. Right? But um, yeah, rather than just repeating the same thing over and over, like what do you think, Antonio?
[1:27:24] Antonio: I mean, it is pretty much it, guys. We spend the most amount of time in creatives than any other training in the world because it's so important and we've carefully reviewed all the winners. I think the main thing that you guys need to know for the ones running memory is just editing style, just do more like weight loss. Because the, because honestly, once again, because it's a more competitive niche, just the weight loss ads are just better in general. So if you can just have really, really good ads, just like the weight loss ones, but with all the memory scripts and patterns, I think you guys can crush this as well.
[SCREEN 1:27:28] Google Drive folder "Weight loss ad 2".
[SCREEN 1:27:48] Antonio and Chris on camera.
[1:27:58] Antonio: But remember, by the way, having said that, uh, if you're already running weight loss, keep doing that. If you're already running memory, keep doing that. At least until you've tested at least eight up to 10 scripts, literally. Uh, because you start finding patterns for every niche. So you start understanding the visuals that work, you start understanding the kind of angles that work in the scripts. So it's very important that you start doing that niche by niche. So please don't change your focus to try test, I think it's very important. Like most of you haven't even tested three good completely new scripts with really good visuals. And I can guarantee most of you haven't. You know what I mean? So please, just make sure you're doing that. It's honestly the basics, but it's the most important skill to make over $10,000 a day as an affiliate. So you guys will get there if you just produce better ads like we showed.
[1:28:49] Chris Reader: Yeah, and um, you know, a lot of the visuals of people that are making sales, right? Like some people have sent me ads that are doing, you know, already they're doing like, they've already made like a thousand dollars in sales with massive profits. Um, like someone just sent me one there, but they said like, don't share it. And their video is like really good. You know what I mean? Like it's like a really good video. Like it's got a lot of different visuals, very engaging, very good opening scene.
[1:29:22] Chris Reader: Like there's only so many times, guys, we can keep saying the exact same thing to you, which is your opening scene needs to be really, really good. It needs to be what we teach. It needs to be a, you know, mechanism misuse. It needs to be a viral sort of like obscure thing. Or it needs to be something with very interesting pattern interrupt and recipe style. Okay? So there's only so many times we can keep repeating that and also the style of editing and and creating these videos.
[1:29:50] Chris Reader: So again, it it does come down to learning, you know, and and practicing. Like if you've never edited videos before, it's obviously something that's a skill. But again, it's a skill that can help you literally be making thousands of dollars a day in profit. So the more times you can get better at it, like you don't even need to really be spending money on this, guys. Like half of it could just be using the assets you have and just like understanding, oh, let me practice how to make it more like the pacing. Let me let me like work out and create like, oh, I'm going to have a B-roll here that is this. I'm going to have a B-roll here that's this. Like even just like writing it down. Like whatever you need to do to get familiar with creating it like and getting practice in, the better you're going to get, the more results you're going to get. Okay?
[1:30:42] Chris Reader: Because you can even see the differences between these videos we compared now. The first one, really good, really good engaging. Every time it come like it was just really good. There was never a moment where like, ah, where the second one we reviewed, like, you know, the visuals weren't that good. There was a lot of like, there wasn't that many B-roll even in there. The B-roll choice wasn't actually any of like the curiosity elements and so on.
[1:31:11] Chris Reader: So, guys, that's all for now. Uh, any final questions or anything from anyone, drop them in the chat now. Antonio, any final thoughts or anything?
[1:31:19] Antonio: Yeah, one last thing, guys, if you want to really nitpick, because I think it's going to make it even better if, for you guys who are not doing this still, is just then review the words, looking at the translations, what they mean, to make the B-roll, what's being shown, match as much as possible the parts in your script. So if you're talking about science, a science animation fits well. If you're talking about a recipe, just having a viral recipe video fits well. Not vice versa. You know what I mean? So the other way doesn't work as much. So I think just have that step of just reviewing the script and what's being shown together after you, and while you're building it, and then after you're building it, to make sure everything makes sense. And this is going to help your assertiveness rate as well.
[1:32:07] Chris Reader: Yeah, and I teach you guys how to do that in the training as well. Like if it's talking about, oh, thousands of women are using this ginger trick and, you know, blah, blah, blah, have a B-roll of a woman making the ginger thing. And then if it talks about scientists just discovered this, you know, enzyme inside ginger that helps break down fat, have some weird enzyme visual. Then have another visual of like fat melting on like an anatomical body, right?
[1:32:32] Chris Reader: So someone said, realistically, how much money and time will it take me to get to a thousand dollars profit a day? Look, it entirely depends on how much and how well you can follow the training. You know, like if you make 50 videos that are not good and not the way we teach you, then it's going to take you a lot more time, right? You know, uh, Linda, I saw, you know, you, you submitted some ads there. I think you submitted like five ads. So I don't know if you've hit a thousand dollars in sales already just from those five ads, but some people, some people, look, on your literal first ad, guys, you could be making a thousand dollars profit a day, right? Like is that going to be possible for everyone? No. Is it going to be rare? Yes. Is it possible? Yes. You know, it just depends on how well you're following the training, how good you're actually emulating our winning video ads.
[1:33:32] Chris Reader: Like, and it's as simple as that, guys. Like the second video ad we looked at here, you look at that versus our winning ads, it didn't look anything like it, right? So as long, like if you're not following our training, it will take you like forever. But if you are following the training, you could have success, you could find a winning ad within, within a couple, within literally 10 to 15 ads tested, you could find a winner and start scaling to a thousand dollars a day.
[1:33:58] Antonio: I was going to say that, like it's going to be very unlikely that with five to 10 good ads, you're not going to find a winner. Literally. Like very unlikely. It just needs to be good. And we've seen a lot of stupid execution mistakes. Like we've even seen one ad starting with "this is the translation in German". So obviously this one is not going to work, right? But uh, but even like five to 10 good ads, not perfect, like doesn't need to be absolutely amazing. Like for example, the one we saw today, there was one that was really good. It wasn't perfect, but it was really good. If you test like 10 of those with different scripts, I can guarantee at least one of those is going to be profitable. Literally. And it's going to pay out for the test of the other ones. So just keep testing better ads. Literally.
[1:34:37] Chris Reader: Yeah, and I just want to say it again because guys, the way that we brought you guys in was that you need to copy what we're doing. Our side of the deal here was we're going to give you winning ads that you need to recreate and emulate. Now, out of a lot of the ads that have been submitted, guys, it literally does not look like you've actually tried to recreate our winning ads. And because again, like I've said, you should have the winning ad up and then you should have your ad and you should ask yourself, does this even look similar? And you know, does it have the amount of B-roll in there? Does it have the same style of B-roll?
[1:35:17] Chris Reader: And one of the best things that you can do, and again, I'm not saying this to be harsh on you guys, but you guys, we want to help you be successful. So you need to help yourself by listening to what we're saying, right? It's not because, we're just trying to really drill it into you guys. Like one of the best and easiest things you can all do right now is watch one of the, watch one or two or three of the winning videos and literally do what I did. Every time a B-roll comes up, write out what the B-roll is. Weight loss women, like realistic TikTok transformation video. Ginger blending in blender. Ginger being poured on Coke. You know, transformation video. Um, woman standing in front of mirror. Weird mechanism video. Like literally write thing, every single scene out. And then replicate that in your video. And the amount of B-roll cuts in there, you should also then have the same amount of B-roll cuts in there. The same style, you should have the same style. And this is how you can do it, okay?
[1:36:20] Chris Reader: Um, someone said, do you think I can use some of the old ads that gave me engagements but weren't profitable and add some really good B-rolls and more B-rolls? Yeah, look, if you guys have ran an ad and it was like, you now understand like, holy crap, that was not a good ad, it didn't have any visuals in it at all, and it made an engagement, yeah, you could rerun that exact same ad and actually make it better. But if you're not making, like I can't say it enough, if you're not, if your videos do not look like what we teach, they will most likely not perform. It's just as simple as that, you know? It's just as simple as that, right?
[1:36:58] Chris Reader: And um, you know, you will get better at it, guys, but if you're not trying to get better at it, you will not get better at it. So that's like the biggest gap that I'm seeing with people right now. You know, the scripts are already done for you. Like we're giving you all the scripts, we're giving you winning ads. You just need to emulate them as close as possible. And if you're not comparing your ad versus our winning ads, then how are you going to know if they're even similar or not, you know?
[1:37:27] Antonio: Yeah.
[1:37:28] Chris Reader: Um, all right. But guys, that is all. So homework: make better video ads. Make better video ads. Like it's so easy. You just need to put in a little bit more effort. You just need to get, you know, I understand it might be complicated for you if you've never like edited before, but you don't have to create these concepts yourself, guys. Like again, look at the winning ads, write out everything scene by scene, and then emulate those scenes. Okay?
[1:37:56] Chris Reader: And congratulations to everyone making sales so far. Again, if you're not at the stage where you're actually launching ads, brilliant, because all of these issues we've just identified, you should have fixed before you even launch an ad. Um, all right. So that's a benefit if you haven't started running ads yet. Now you know, well shit, I better make all my ad videos way better than I have.
[1:38:22] Chris Reader: All right. Uh, and yeah, it's awesome. Like a lot more people are going to start making sales, a lot more people are going to start doing, you know, thousands of dollars, tens of thousands of dollars. And um, let's get the momentum going, guys. But it all comes down to the ads, all right?
[1:38:36] Antonio: Let's do it, guys.
[1:38:38] Chris Reader: All right, thanks everyone. See you guys all at the end of the week. See you guys. Bye bye.
[1:38:43] Antonio: Bye.